Telenor offers affordable data roaming while travelling
(Thomson Reuters ONE) -
(Fornebu/Barcelona - 3 March 2015) -- Telenor Group is launching a company-wide
retail roaming initiative in a move to eliminate high and unpredictable costs
for data-hungry consumers using mobile services while abroad. The company will
gradually introduce roaming initiatives across the group, starting with Europe
in 2015.
"We want to encourage our customers to use data services wherever they are when
on international travels. There shouldn't be any reason for Telenor subscribers
not to use mobile data services also when they are abroad,'' says Jon Fredrik
Baksaas, President and CEO of the Telenor Group. "The move from voice to data is
on and we need to deliver affordable, simple and predictable data services to
our customers when travelling. I am pleased to announce that Telenor Group is
moving ahead and will take a leading position on this widely and long-debated
topic."
Aim to Increase Data Roaming Usage to 80% over two years
In many parts of the world, it is a common practice for customers travelling
abroad to simply switch off data roaming as a result of high and varying data
roaming retail rates, as well as unpredictable bills. Almost half of European
Union citizens would never use mobile data abroad, according to European
Commission figures. Some 90 per cent of them limit their use of basic services
like e-mails, whereas more than 25 per cent prefer to switch off their
smartphone when abroad.
These statistics are also visible in Telenor's figures. Currently, a mere
average 30 percent of Telenor's European data usage customers is using data
roaming when travelling abroad. Telenor Group aims to increase data roaming
usage in its European markets to 80 per cent or more by the end of 2017.
Telenor's retail roaming packages are based on three pillars:
* Affordability (affordable and predictable prices. No need to switch data
roaming off)
* Cost control (no surprises. You know what you pay - with default price
packages)
* Simplicity (capped and well-known prices per day and geographical zone, only
differentiated over 3 zones in the world - and with fixed top-ups when
needed).
Telenor Sweden is the first company within the Telenor Group to have launched a
new data roaming package. In January, Telenor started offering Swedish
consumers a SEK 29 (EUR 3.1) 100 MB data package per day covering all of Europe.
This means that a Swedish customer travelling to Barcelona for one week will get
700 MB for approximately SEK 200, which compares with approximately 1300 SEK
with the price cap of 0,20 Euro/MB as regulated by the EU. Telenor Norway is
expected to be the next business unit to introduce new data roaming packages
during the second quarter.
"It's about time we really do an effort on making roaming attractive for our
customers. Roaming is the essence of what mobile communications is all about,
being mobile. We also believe Telenor will benefit from this move - switching
off data roaming is lost revenue. We will continue to be innovative, strive for
attractive solutions and place our 186 million customers at the core of our
decision making,'' says Baksaas.
"When one of Telenor's customers roams abroad, the customer uses the network of
another operator, which in turn Telenor has to pay for through wholesale roaming
rates. The industry therefore also needs to work on driving down wholesale rates
and establish wholesale models that encourage increased roaming traffic,''
concludes Baksaas.
Attachment
Telenor Group CEO Jon Fredrik Baksaas at Mobile World Congress 2015
Contact:
Meera Bhatia
Communications Manager
Mobile: +47 468 44 959
This announcement is distributed by GlobeNewswire on behalf of
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(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Telenor via GlobeNewswire
[HUG#1899038]
Unternehmensinformation / Kurzprofil:
Datum: 03.03.2015 - 14:01 Uhr
Sprache: Deutsch
News-ID 375800
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