Planet Smoothie Franchise Growing in Southern California
Smoothie Franchise With Roots in the Southeast Is Opening Several Locations; Plans Dozens
(firmenpresse) - NASHVILLE, TN -- (Marketwired) -- 03/03/15 -- Planet Smoothie, which has more than 100 locations nationwide and opened its first location in Southern California last summer, plans to open dozens of locations in Los Angeles County.
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, its smoothies generally have less sugar and fewer calories -- a big competitive advantage as Americans actively seek healthier options. The company is led by a team of veteran franchise executives who have helped build other iconic brands, including Mail Boxes Etc., and they leverage more than 100 years of combined franchising experience to provide outstanding support to franchisees.
The good news for fans of healthier food options in the Los Angeles area is that Planet Smoothie has announced that it will be opening one store in Santa Monica and already has opened another in Northridge -- and the company is scouting locations in Hollywood, Beverly Hills, Malibu, Brentwood, Bel Air and Manhattan Beach for expansion.
"The smoothie market is huge in L.A. People are very health-conscious, and the fact that Planet Smoothie is transparent with their ingredients and sweeteners was attractive," said Laura Crane, a co-owner of the Santa Monica location who is helping other entrepreneurs launch stores in Los Angeles County.
As Americans continue to seek healthier food options, the smoothie industry continues to grow. Smoothies have grown from a niche market in the 1990s to a $2.4 billion industry, according to research firm Mintel. Smoothies have become a mainstream choice for millions of consumers who want a delicious and guilt-free meal without the salt, sugar and artificial flavorings found in fast and processed food. As many people battle conditions like diabetes and heart disease, healthier food options -- like smoothies -- will continue to be a favorite choice.
The Planet Smoothie franchise model is designed to work both as a standalone concept and as a co-brand with other businesses. For Linda Read, an owner of 10 pretzel franchise locations in the Los Angeles area, adding Planet Smoothie to her locations was a no-brainer:
"It's a healthier product because it's not loaded with sugar and is lower in calories. The add-ins give you 20 percent of your vegetable servings in the day, and it still tastes good. The protein in the smoothie is very appealing, as well as the açaí," she said.
Read's experience with Planet Smoothie as a new franchise owner made her feel confident in the product, the business model and extremely happy for her customers because their needs are being met.
"Planet Smoothie also has excellent on-site training," Read said. "They spend a lot of time talking about how to deliver the best-tasting smoothie in the planet, and I believe that it is. Our business is about educating customers. We emphasize sampling. Since we serve a fruit-based concept, we simply ask new customers what their favorite fruit is and start from there."
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Cherri Scoggin
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Datum: 03.03.2015 - 15:09 Uhr
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News-ID 375811
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