Cartesian Enhances Customer Value Management Module Through Addition of Dynamic Churn Propensity Model
(Thomson Reuters ONE) -
OVERLAND PARK, Kan., March 3, 2015 (GLOBE NEWSWIRE) -- Cartesian(TM), a
specialist provider of consulting services and managed solutions to the global
communications, technology and digital media industries (TMT), has announced
enhancements to its Managed Analytics solution offering. Cartesian has developed
a dynamic churn propensity model as part of its Customer Value Management (CVM)
module, designed to help service providers identify targetable segments of at-
risk customers.
"All our Managed Analytics solutions are designed to deliver quantifiable ROI,"
says Philipp Muelbert, Managed Analytics Global Practice Lead at Cartesian.
"When we work with customers of our CVM module, the churn propensity model
serves as an invaluable tool in helping us to ensure specific subscribers are
targeted with campaigns designed to their specific situation, and offers which
are commensurate with their lifetime value, ensuring an optimal cost/benefit
balance."
Working with operators in Europe and North America, Cartesian has developed a
best-in-class churn propensity framework. Cartesian's experience allows rapid
identification of the key churn drivers and the model can incorporate more than
200 variables, allowing for the identification of churn drivers unique to
specific sub-segments, thus enabling very targeted and effective marketing
programs. The churn propensity model takes inputs from the subscriber data
analytics record within Cartesian's CVM module, providing a direct link between
a subscriber's churn propensity and their lifetime value. Seamless integration
with other elements of the CVM module provides customers with a comprehensive
solution to design, test, implement, measure and refine campaigns.
Built on the award winning Ascertain platform, Cartesian's Managed Analytics
offering combines fully managed, flexible and adaptable analytics tools with
deep industry expertise, providing clients with actionable insights based on
their unique situation. To address the complex needs of companies operating
within the telecommunications, media and technology sectors, the Managed
Analytics solution offers targeted modules in Network Expansion, Sales &
Marketing Insights, Product Management, Customer Value Management, Wi-Fi Support
and Connected Life Strategies.
About Cartesian, Inc.
Cartesian, Inc. (Nasdaq:CRTN) is a specialist provider of consulting services
and managed solutions to leaders in the global communications, technology and
digital media industries. Cartesian provides consulting in strategy, execution
and managed solutions to clients worldwide. The company has offices in Boston,
Kansas City, London, New York and Washington.
The Cartesian logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=23353
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212.986.6667
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Source: Cartesian, Inc. via GlobeNewswire
[HUG#1899210]
Datum: 03.03.2015 - 18:29 Uhr
Sprache: Deutsch
News-ID 375909
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