adidas Group records strong top-line momentum during the fourth quarter
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adidas AG /
adidas Group records strong top-line momentum during the fourth quarter
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Herzogenaurach, March 5, 2015
adidas Group records strong top-line momentum during the fourth quarter
and expects net income to grow at a rate of 7% to 10% in 2015
Major developments in Q4 2014[1]:
* Currency-neutral Group sales increase 6%
* Strong top-line momentum at brand adidas (+11%)
* Reebok reports seventh consecutive quarter of growth
* Group sales in Western Europe, European Emerging Markets, Greater China and
Latin America each grow at double-digit rates
* Comparable Retail store sales up 9% currency-neutral
Major developments in FY 2014(1):
* Currency-neutral Group sales up 6%
* Strong growth at adidas (+11%) and Reebok (+5%)
* Sales at TaylorMade-adidas Golf decline 28%
* Underlying earnings reach target of around ? 650 million
* Net debt position of ? 185 million at year-end
* Management to propose dividend of ? 1.50 per share
Outlook:
* Currency-neutral Group sales to increase at a mid-single-digit rate
* Gross margin to be at a level between 47.5% and 48.5%
* Operating margin to be at a level between 6.5% and 7.0%
* Net income from continuing operations to increase at a rate of 7% to 10%
"2014 was a year with ups and downs for the adidas Group. But we tackled the
challenges resolutely and achieved our adjusted top- and bottom-line targets,"
commented Herbert Hainer, adidas Group CEO. "In the fourth quarter, we grew at
double-digit rates in Western Europe, Greater China, European Emerging Markets
and Latin America. This shows that the momentum at adidas and Reebok is fully
intact."
adidas Group currency-neutral sales increase 6% in the fourth quarter
In the fourth quarter of 2014, Group revenues grew 6% on a currency-neutral
basis. Currency-neutral sales in Retail and Wholesale increased 20% and 5%,
respectively. Sales in Other Businesses decreased 16% on a currency-neutral
basis, due to a double-digit decline at TaylorMade-adidas Golf. Currency-neutral
revenues in Western Europe increased 13%, due to double-digit growth at adidas
and Reebok. In European Emerging Markets, currency-neutral sales were up 16% as
a result of double-digit revenue growth at both adidas and Reebok. Group sales
in North America declined 4% on a currency-neutral basis, as mid-single-digit
growth at adidas was more than offset by declines at TaylorMade-adidas Golf and
Reebok. In Greater China, Group sales were up 11% on a currency-neutral basis,
due to double-digit increases at adidas. Currency-neutral revenues in Other
Asian Markets remained stable, as high-single-digit growth at adidas was offset
by double-digit declines at TaylorMade-adidas Golf. Revenues at Reebok remained
at the prior year level. In Latin America, adidas Group sales were up 12% on a
currency-neutral basis as a result of double-digit growth at adidas and Reebok.
Currency translation effects had a slightly positive impact on Group sales in
euro terms. Group revenues grew 6% to ? 3.610 billion in the fourth quarter of
2014 from ? 3.391 billion in 2013.
From a brand perspective, fourth quarter sales at adidas increased 11% on a
currency-neutral basis, driven by double-digit sales growth in the Sport
Performance training and running categories as well as at adidas Originals and
adidas NEO. Sales at Reebok grew 1% on a currency-neutral basis. Double-digit
sales increases in the fitness training, walking and studio categories were
partly offset by decreases in the fitness running category and in Classics.
Revenues at TaylorMade-adidas Golf declined 24% on a currency-neutral basis, as
a result of TaylorMade-adidas Golf's ongoing efforts to clean retail inventories
and the timing of new product introductions compared to the prior year period.
Sales at Reebok-CCM Hockey increased 2% on a currency-neutral basis as a result
of strong sales growth in sticks.
Fourth quarter operating margin excluding goodwill impairment declines
1.4 percentage points
The Group's gross profit increased 1% to ? 1.621 billion (2013: ? 1.610 billion)
in the fourth quarter. Gross margin decreased 2.6 percentage points to 44.9%
(2013: 47.5%), mainly due to negative currency effects as well as higher input
costs. In addition, lower product margins at TaylorMade-adidas Golf also
contributed to the gross margin decline. Other operating expenses grew 3% to ?
1.642 billion, mainly as a result of the Group's expansion of own-retail
activities as well as higher marketing working budget expenditure. However, as a
percentage of sales, other operating expenses declined 1.3 percentage points to
45.5% (2013: 46.8%). In the fourth quarter of 2014, the Group recorded a loss
from operating activities of ? 40 million (2013: operating profit of ? 32
million). This was due to goodwill impairment losses of ? 78 million. Excluding
goodwill impairment losses, operating profit amounted to ? 38 million in the
fourth quarter of 2014 compared to ? 85 million in the prior year. Operating
margin excluding goodwill impairment losses declined 1.4 percentage points to
1.1%. As a result, net income from continuing operations, excluding goodwill
impairment losses, decreased to ? 10 million from ? 32 million in 2013.
Including losses from discontinued operations of ? 71 million related to the
planned Rockport divestiture, the Group recorded a net loss attributable to
shareholders excluding goodwill impairment losses of ? 62 million in the fourth
quarter of 2014 versus net income attributable to shareholders of ? 42 million
in 2013.
adidas Group currency-neutral sales increase 6% in 2014
In 2014, Group revenues increased 6% on a currency-neutral basis, driven by a
double-digit sales increase at brand adidas and mid-single-digit growth at
Reebok. Currency translation effects had a negative impact on Group sales in
euro terms. Group revenues grew 2% to ? 14.534 billion in 2014 from ? 14.203
billion in 2013.
Group sales increase driven by strong growth in Wholesale and Retail
In 2014, currency-neutral Wholesale revenues increased 6%. While sales at adidas
grew strongly, revenues at Reebok remained stable compared to the prior year.
Currency-neutral Retail sales were up 21% versus the prior year as a result of
double-digit sales increases at adidas and Reebok. Revenues in Other Businesses
were down 19% on a currency-neutral basis, due to double-digit sales declines at
TaylorMade-adidas Golf. Currency translation effects had a negative impact on
segmental sales in euro terms.
+-------------+-------------+---------------+-----------------+
| 2014 | 2013 |Change y-o-y in| Change y-o-y |
| | | euro terms |currency-neutral |
+-------------+-------------+---------------+-----------------+
|? in millions|? in millions| in % | in % |
+----------------+-------------+-------------+---------------+-----------------+
|Wholesale | 9,376 | 9,100 | 3 | 6 |
+----------------+-------------+-------------+---------------+-----------------+
|Retail | 3,842 | 3,446 | 11 | 21 |
+----------------+-------------+-------------+---------------+-----------------+
|Other Businesses| 1,316 | 1,657 | (21) | (19) |
+----------------+-------------+-------------+---------------+-----------------+
|Total(1)) | 14,534 | 14,203 | 2 | 6 |
+----------------+-------------+-------------+---------------+-----------------+
2014 net sales development by segment
1) Rounding differences may arise in totals.
Currency-neutral sales grow in nearly all regions
In 2014, currency-neutral adidas Group sales grew in all regions except North
America. Revenues in Western Europe increased 8% on a currency-neutral basis,
driven by double-digit sales growth in Germany and Spain as well as high-single-
digit increases in the UK and France. In European Emerging Markets, Group sales
were up 19% on a currency-neutral basis, with double-digit sales increases in
all of the region's major markets. Currency-neutral sales for the adidas Group
in North America decreased 6%, due to sales declines in the USA. Sales in
Greater China increased 10% on a currency-neutral basis. Currency-neutral
revenues in Other Asian Markets grew 2%, driven by sales increases in South
Korea and India. In Latin America, sales grew 19% on a currency-neutral basis
with double-digit increases in most markets, in particular Argentina, Mexico and
Brazil. Currency translation effects had a mixed impact on regional sales in
euro terms.
+-------------+-------------+-------------+-----------------+
| 2014 | 2013 |Change y-o-y | Change y-o-y |
| | |in euro terms|currency-neutral |
+-------------+-------------+-------------+-----------------+
|? in millions|? in millions| in % | in % |
+------------------+-------------+-------------+-------------+-----------------+
|Western Europe | 4,112 | 3,777 | 9 | 8 |
+------------------+-------------+-------------+-------------+-----------------+
|European Emerging | 1,932 | 1,867 | 4 | 19 |
|Markets | | | | |
+------------------+-------------+-------------+-------------+-----------------+
|North America | 2,972 | 3,203 | (7) | (6) |
+------------------+-------------+-------------+-------------+-----------------+
|Greater China | 1,811 | 1,655 | 9 | 10 |
+------------------+-------------+-------------+-------------+-----------------+
|Other Asian | 2,085 | 2,135 | (2) | 2 |
|Markets | | | | |
+------------------+-------------+-------------+-------------+-----------------+
|Latin America | 1,622 | 1,568 | 3 | 19 |
+------------------+-------------+-------------+-------------+-----------------+
|Total(1)) | 14,534 | 14,203 | 2 | 6 |
+------------------+-------------+-------------+-------------+-----------------+
2014 net sales development by region
1) Rounding differences may arise in totals.
Group gross margin down 1.7 percentage points
In 2014, gross profit for the adidas Group decreased 1% to ? 6.924 billion
versus
? 7.001 billion in the prior year. The gross margin of the adidas Group
decreased 1.7 percentage points to 47.6% in 2014 (2013: 49.3%). This development
was mainly due to negative currency effects as well as higher input costs. In
addition, increased clearance activities particularly in Russia/CIS as well as
lower product margins at TaylorMade-adidas Golf contributed to the gross margin
decline.
Goodwill impairment in an amount of ? 78 million
As a result of the annual impairment test, the adidas Group has impaired
goodwill and recorded a ? 78 million pre-tax charge as at December 31, 2014
(2013: ? 52 million). This charge was related to the Retail cash-generating unit
Russia/CIS. As a result, the goodwill of this cash-generating unit is completely
impaired. The impairment losses were mainly caused by the significant
deterioration of the Russian rouble. The impairment losses were non-cash in
nature and thus did not affect the adidas Group's liquidity.
Operating margin excluding goodwill impairment declines to 6.6%
Group operating profit declined 25% to ? 883 million in 2014 versus ? 1.181
billion in 2013. The operating margin of the adidas Group decreased 2.2
percentage points to 6.1% (2013: 8.3%). Excluding the goodwill impairment
losses, operating profit was down 22% to ? 961 million from ? 1.233 billion last
year, representing an operating margin of 6.6%, down 2.1 percentage points
(2013: 8.7%). This development was primarily due to the negative effects from
the lower gross margin as well as higher other operating expenses as a
percentage of sales.
Financial income down 27%
Financial income declined 27% to ? 19 million in 2014 from ? 26 million in the
prior year, due to a decrease in interest income.
Financial expenses down 28%
Financial expenses decreased 28% to ? 67 million in 2014 (2013: ? 94 million).
This development was the result of a decrease in both negative exchange rate
effects as well as interest expenses.
Net income from continuing operations excluding goodwill impairment declines 22%
The Group's net income from continuing operations decreased 27% to ? 564 million
in 2014 from ? 773 million in 2013. Excluding the goodwill impairment losses,
net income from continuing operations was down 22% to ? 642 million (2013: ?
825 million). The Group's tax rate increased 1.9 percentage points to 32.5% in
2014 (2013: 30.5%), mainly due to a less favourable earnings mix. Excluding the
goodwill impairment losses, the effective tax rate grew 0.5 percentage points to
29.7% from 29.2% in 2013.
Losses from discontinued operations total ? 68 million
In 2014, the Group incurred losses from discontinued operations of ? 68 million,
net of tax, related to the Rockport operating segment, which is planned to be
divested during the course of 2015 (2013: gains from discontinued operations of
? 17 million). These losses were mainly due to the book loss in the amount of ?
82 million and were partly offset by income from Rockport's operating activities
of ? 14 million.
Net income attributable to shareholders excluding goodwill impairment down 32%
The Group's net income attributable to shareholders, which in addition to net
income from continuing operations includes net income from discontinued
operations, decreased to ? 490 million in 2014 from ? 787 million in 2013. This
represents a decline of 38% versus the prior year level. Excluding the goodwill
impairment losses, net income attributable to shareholders decreased 32% to ?
568 million (2013: ? 839 million). Adjusted for the book loss of ? 82 million
resulting from the planned Rockport divestiture, net income attributable to
shareholders excluding goodwill impairment amounted to ? 650 million, thus
reaching the guidance updated over the year.
Earnings per share from continuing operations excluding goodwill impairment
reach ? 3.05
Basic and diluted earnings per share (EPS) from continuing operations declined
27% to ? 2.67 in 2014 (2013: ? 3.68). Excluding the goodwill impairment losses,
basic and diluted EPS from continuing operations decreased 22% to ? 3.05 from ?
3.93 in 2013. The Group's basic and diluted EPS from continuing and discontinued
operations amounted to ? 2.35 (2013: ? 3.76), representing a decrease of 37%.
Excluding goodwill impairment losses, basic and diluted EPS from continuing and
discontinued operations were down 32% to ? 2.72 (2013: ? 4.01). The weighted
average number of shares used in the calculation was 208,776,457 (2013:
209,216,186).
Group inventories down 4%
Group inventories decreased 4% to ? 2.526 billion at the end of December 2014
versus ? 2.634 billion in 2013. On a currency-neutral basis, inventories
decreased 1%, mainly as a result of the transfer of Rockport inventories to
assets classified as held for sale. Inventories from continuing operations
decreased 1% (+2% currency-neutral), reflecting the Group's focus on inventory
management.
Accounts receivable increase 8%
Group receivables increased 8% to ? 1.946 billion at the end of December 2014
(2013:
? 1.809 billion). On a currency-neutral basis, receivables were up 2%.
Receivables from continuing operations increased 10% (+5% currency-neutral),
reflecting the growth of the Group's business during the fourth quarter of 2014.
Net debt position of ? 185 million
The Group ended the year with a net debt position of ? 185 million, compared to
a net cash position of ? 295 million at the end of the prior year, representing
a decrease of ? 479 million. Higher capital expenditure than originally planned,
mainly related to investments in the Group's logistics infrastructure,
negatively influenced this development. In addition, during 2014 the Group
utilised cash for the first tranche of the share buyback programme in an amount
of ? 300 million, which contributed to the net debt position.
adidas Group currency-neutral sales to increase at a mid-single-digit rate in
2015
adidas Group sales are expected to increase at a mid-single-digit rate on a
currency-neutral basis in 2015. Despite a high degree of uncertainty regarding
the economic outlook and consumer spending in Russia/CIS, the positive sales
development will be supported by rising consumer confidence in most geographical
areas. In particular, Group sales development will be favourably impacted by a
significantly improved top-line development at TaylorMade-adidas Golf as well as
ongoing robust momentum at both adidas and Reebok. This, as well as the further
expansion and improvement of controlled space initiatives, will more than offset
the non-recurrence of sales related to the 2014 FIFA World Cup(TM). Currency
translation is expected to positively impact the Group's top-line development in
reported terms, given the recent strengthening of major currencies such as the
US dollar and the Chinese renminbi versus the euro.
Net income from continuing operations to increase at a rate of 7% to 10%
In 2015, the adidas Group gross margin is forecasted to be at a level between
47.5% and 48.5% (2014: 47.6%). Higher product margins at TaylorMade-adidas Golf
as a result of lower levels of clearance activity as well as a more favourable
pricing and product mix at both adidas and Reebok are expected to positively
influence the Group's gross margin development. However, adverse currency
movements in emerging markets, in particular in Russia/CIS, are expected to
negatively impact the Group's gross margin development. The wider than usual
target corridor reflects the currently persisting high degree of uncertainty
regarding future currency movements.
In 2015, the Group's other operating expenses as a percentage of sales are
expected to be around the prior year level (2014: 42.7%). Sales and marketing
working budget as a percentage of sales is projected to increase versus the
prior year. Given the robust momentum at adidas and Reebok, the Group will step
up marketing and point-of-sale investments in 2015 to secure and drive faster
growth rates and market share gains, particularly in developed markets such as
North America and Western Europe. As part of these marketing efforts, both
adidas and Reebok launched major brand campaigns at the beginning of the year.
Operating overhead expenditure as a percentage of sales is forecasted to be
around the level recorded in 2014.
In 2015, Management expects the adidas Group's operating margin to be
significantly impacted by currency effects and to be at a level between 6.5% and
7.0% (2014 excluding goodwill impairment losses: 6.6%). The Group's tax rate is
expected to be at a level of around 29.5% and thus more favourable compared to
the 2014 effective tax rate excluding goodwill impairment losses of 29.7%. Net
income from continuing operations is projected to increase at a rate of 7% to
10%, thus outpacing the Group's expected top-line development (2014 net income
from continuing operations excluding goodwill impairment: ? 642 million).
Management to propose dividend of ? 1.50
The adidas AG Executive and Supervisory Boards intend to again recommend paying
a dividend of ? 1.50 to shareholders at the Annual General Meeting (AGM) on May
7, 2015 (2013: ? 1.50). This reflects the Executive and Supervisory Boards'
confidence in the strength of the Group's financial position and long-term
aspirations. Subject to shareholder approval, the dividend will be paid on May
8, 2015. Based on the number of shares outstanding at the end of 2014, the total
payout of ? 306 million (2013: ? 314 million) reflects a payout ratio of 53.9%
of net income attributable to shareholders, excluding goodwill impairment
losses, versus 37.4% in the prior year. While this is above the Group's dividend
payout corridor of between 20% and 40% of net income attributable to
shareholders, it reflects commitment to a reliable dividend policy aimed towards
continuity.
adidas Group initiates multi-year shareholder return programme and completes
first tranche of share buyback programme during the fourth quarter
During the fourth quarter of 2014, the adidas Group announced the initiation of
a multi-year shareholder return programme, under which the Group intends to
return up to ? 1.5 billion in total to shareholders of adidas AG until the end
of 2017, primarily in the form of share buybacks. The first tranche of the share
buyback programme was completed on December 12, 2014, during which the adidas
Group bought back a total of 4,889,142 shares. This corresponds to 2.34% of the
company's nominal capital. The average purchase price per share was ? 61.36.
With the return of cash to shareholders, the adidas Group underlines its strong
confidence in the cash generation and growth potential of the Group.
Herbert Hainer: "The adidas Group is and will remain a growth company. In 2015,
we will see sales increases across all our brands, despite tough comparison with
the 2014 World Cup year as well as the geopolitical crisis in Ukraine which
negatively impacts our business in Russia/CIS. At the same time, we will ensure
that our bottom line grows faster than our top line. With these improvements, we
are laying solid foundations for our new strategic business plan which we will
present at the end of March."
***
Contacts:
Media Relations Investor Relations
Jan Runau Sebastian Steffen
Chief Corporate Communication Officer Vice President Investor Relations
Tel.: +49 (0) 9132 84-3830 Tel.: +49 (0) 9132 84-4401
Katja Schreiber Christian Stoehr
Senior Director Corporate Communication Director Investor Relations
Tel.: +49 (0) 9132 84-3810 Tel.: +49 (0) 9132 84-4989
Yifeng Wang
Manager Investor Relations
Tel.: +49 (0) 9132 84-3057
Please visit our corporate website: www.adidas-Group.com
--------------------------------------------------------------------------------
[1] Due to the existence of a concrete plan to sell the Rockport operating
segment, all income and expenses of the Rockport operating segment are reported
as discontinued operations at year-end 2014. For the sake of clarity, all
figures related to the 2013 and 2014 financial years in this document refer to
the Group's continuing activities unless otherwise stated.
adidas Group 2014 Full Year Results incl. tables.pdf :
http://hugin.info/139192/R/1899625/674933.pdf
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Datum: 05.03.2015 - 07:30 Uhr
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News-ID 376343
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