Stage Stores Inc. Wins Global Competition for Marketing Software Excellence
Retailer Recognized by Microsoft for Large-Scale, Innovative Marketing Management Deployment
(firmenpresse) - DALLAS, TX -- (Marketwired) -- 03/24/15 -- Stage Stores was recently named a 2015 Visionary Award Winner by Microsoft in the Marketing Management category of the Business Leaders Experience, a global competition. The award was presented at Convergence 2015, Microsoft's premier business event, held in Atlanta last week. Stage Stores, an 850-store retailer, is being honored for excellence in its recent deployment of Microsoft's integrated marketing platform, Dynamics Marketing.
The implementation -- the single largest Dynamics Marketing deployment to date -- was guided by marketing capabilities expert and Certified Microsoft Dynamics partner, Coffee + Dunn. C+D worked closely with Stage Stores on the ambitious roll-out of Marketing Resource Management, Campaign Customer Automation and Spend Financial Management automation -- all part of the Dynamics Marketing solution set.
"We are honored by this recognition," said Richard Roark, senior finance manager of the $1.7 billion Houston-based department store chain. "We embarked on this project to boost productivity and innovation in our organization, and help us better serve customers: Performance measures to date show we are accomplishing our goals."
Roark added: "We'd like to acknowledge Coffee + Dunn for leading us in this initiative. Their understanding of marketing, technology and partnership contributed significantly to our success."
"We're pleased to congratulate our valued client, Stage Stores," said Thomas Manders, partner and managing director of Coffee + Dunn. "This was a truly collaborative effort focused on increasing impact and outcomes through marketing process automation."
. is a Houston, Texas-based retailer which operates under the Bealls, Goody's, Palais Royal, Peebles and Stage nameplates. The company offers moderately priced, nationally recognized brand name and private label apparel, accessories, cosmetics and footwear for the entire family, with 850 stores in 40 states. Merchandise is also offered direct-to-consumer through its eCommerce website and Send program.
is a marketing capabilities expert, and a premier Dynamics Marketing consulting firm. C+D works with B2B and B2C clients worldwide, including T. Rowe Price, Protective Life and Jockey International, improving the quality and effectiveness of their marketing organizations by leveraging leading technologies to increase speed and scale; realigning processes and people to create competitive agility; and applying strategies to measure performance.
designs modern business solutions that empower individuals with intuitive tools that allow people to do their best work. Our proactive, easy-to-use business applications adapt to the way people and systems work, enabling businesses to rapidly deploy and be forward-looking in an ever-changing world. Microsoft has more than 40,000 customers and 4.25 million users using Microsoft Dynamics CRM/Marketing.
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Nancy Joyce McDade
Nancy Joyce Marketing, Inc.
404-451-7840
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Datum: 24.03.2015 - 14:30 Uhr
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