Taboola Inks Exclusive Agreement With Bloomberg
(Thomson Reuters ONE) -
Taboola's Personalized Content Recommendations Now Fully Integrated Into
BloombergBusiness.com
NEW YORK, March 31, 2015 (GLOBE NEWSWIRE) -- Taboola, the leading content
discovery platform, today announced that it has signed an exclusive, multi-year
agreement with Bloomberg, the global business and financial information and news
leader. Taboola's personalized recommendations of articles, videos, and photo
galleries now appear on BloombergBusiness.com on desktops and mobile devices.
"We're thrilled to strike a partnership around content discovery with such a
prestigious news organization as Bloomberg," said Adam Singolda, founder and CEO
of Taboola. "Our company's roots stem from video, and we're confident in our
ability to drive massive video growth as well as a personalized experience for
audiences across all platforms."
Taboola's mathematical algorithms examine over 100 different signals, including
collaborative filtering, geography, user behavior, context, and social media
trends to predict which specific piece of content a user may be interested in
consuming next.
"We are happy to extend our partnership with Taboola to continue to surface
content that is interesting to our audience," said Paul Maya, global head of
Bloomberg Digital.
Taboola's personalized sponsored content from around the Web provides publishers
like Bloomberg with a native monetization experience and the ability to keep
their audience engaged while generating meaningful revenue.
About Taboola
Taboola is the leading discovery platform, serving over 200 billion
recommendations to over 550 million unique visitors every month on some of the
Web's most innovative publisher sites, including USA TODAY, Business Insider,
NBC News, Chicago Tribune, and The Weather Channel. Headquartered in New York
City, Taboola also has offices in Pasadena, London, Tel Aviv, New Delhi, and
Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on
their sites, monetize their traffic, and distribute their content to drive high-
quality audiences. Learn more at www.taboola.com and follow (at)taboola on Twitter.
CONTACT: Media Contact:
Tammy Blythe Goodman
Taboola
+1-646-215-5801
tammy.g(at)taboola.com
This announcement is distributed by GlobeNewswire on behalf of
GlobeNewswire clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Taboola via GlobeNewswire
[HUG#1907702]
Unternehmensinformation / Kurzprofil:
Datum: 31.03.2015 - 14:00 Uhr
Sprache: Deutsch
News-ID 382456
Anzahl Zeichen: 3060
contact information:
Town:
New York, NY
Kategorie:
Business News
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