DATA MINING CUP 2015 takes a closer look at the sales-boosting couponing
The central theme of this year?s DATA MINING CUP is the latest rising star - couponing. The task for the globally established DATA MINING CUP was announced today, marking the start of the 16th edition of the competition.
(PresseBox) - Everyone is talking about couponing. This marketing tool uses rebates and discounts to encourage customers to purchase a particular product. Vendors expect that it improves customer loyalty, increases purchase rates and as a result increases sales turnovers. But do coupons really have the desired effect? Who reacts to coupons? Who would have made a purchase even without the coupon? These are the questions that international student teams have to answer in this year?s DATA MINING CUP (DMC for short) competition.
Today is the start of the DMC 2015, the world-wide renowned student competition for intelligent data analysis (data mining). Every year in spring numerous international student analysts test their skills in a competition to find solutions to current issues. In this year?s 16th edition the task is to measure the influence of coupons on ordering behavior. Competitors take anonymized historical order data with accompanying coupon generation from a real online shop and develop a model which will make it possible to predict the redeemed coupons and the shopping basket value for new orders.
The teams have a total of six weeks to submit their results. To date, 103 teams from 79 educational institutions in 28 countries have registered for the competition. Teams can register up until the deadline for submission of results on May 19, 2015 at: www.data-mining-cup.de/en/wettbewerb/anmeldung.
prudsys will announce the names of some of the best up-and-coming data miners during the ?prudsys personalization summit (for retail)? 2015 . This two-day conference, known until 2014 as ?prudsys User Days?, is the leading event for news and trends in the field of dynamic omni-channel personalization for retail. This year, the ?prudsys personalization summit (for retail)? takes place on June 29 and 30, 2015 at the andel?s Hotel in Berlin. The program of the conference will include presentations by Coop, Douglas, Creatrade (Schneider Versand), 1-2-3.tv, Dr. Kai Hudetz (IFH Köln) and Alexander Graf (Kassenzone.de).
The complete conference program at: www.prudsys.de/summit.
Here is the timeline for the DATA MINING CUP 2015 at a glance:
DMC competition begins with the announcement of the task: April 7, 2015
Deadline for submission of results: May 19, 2015
prudsys personalization summit (for retail) including award ceremony: June 29 and 30, 2015, andel`s Hotel Berlin
More information about the DATA MINING CUP:www.data-mining-cup.com
On a daily basis the prudsys Realtime Decisioning Engine (short: prudsys RDE) offers customers a special shopping experience with around 1 billion personalized recommendations in over 200 online shops in 34 countries. With a trade volume of over 8 billion USD from recommendations each year, the real-time analytics system is one of the world?s most successful personalization solutions.
prudsys AG is the holder of numerous patents and is considered the best-of-breed provider for real-time analytics. prudsys consolidates and develops its leading position in this field through cooperation with leading universities and other scientific institutions. prudsys is a member of the DMG and OMG standards committees and thus actively participates in the development of standards in intelligent data analysis.
prudsys organizes the DATA MINING CUP which is well established around the world as a competition for intelligent data analysis and forecasting. Every year since 2000 prudsys has been encouraging thousands students and over 100 universities to develop practical applications in this field.
On a daily basis the prudsys Realtime Decisioning Engine (short: prudsys RDE) offers customers a special shopping experience with around 1 billion personalized recommendations in over 200 online shops in 34 countries. With a trade volume of over 8 billion USD from recommendations each year, the real-time analytics system is one of the world?s most successful personalization solutions.
prudsys AG is the holder of numerous patents and is considered the best-of-breed provider for real-time analytics. prudsys consolidates and develops its leading position in this field through cooperation with leading universities and other scientific institutions. prudsys is a member of the DMG and OMG standards committees and thus actively participates in the development of standards in intelligent data analysis.
prudsys organizes the DATA MINING CUP which is well established around the world as a competition for intelligent data analysis and forecasting. Every year since 2000 prudsys has been encouraging thousands students and over 100 universities to develop practical applications in this field.
Datum: 07.04.2015 - 16:36 Uhr
Sprache: Deutsch
News-ID 383974
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