Japan's SOFTBANK MOBILE chooses Ericsson mobile broadband solution
(Thomson Reuters ONE) -
* Optimized utilization of network resources through Service Aware Support
Node solution
* Enabling of differentiated offerings and flexible charging
* First Ericsson IP router deployment for SoftBank Mobile
Ericsson's (NASDAQ: ERIC) Service Aware Support Node (SASN) solution has been
chosen by leading Japanese operator, SoftBank Mobile Corp. to provide expanded
capabilities to its increasing number of smartphone subscribers.
The SASN provides efficient usage of telecom infrastructure through
sophisticated traffic inspection functionality, and ensures that SoftBank
Mobile's subscribers enjoy consistent quality of service.
The solution also enables truly flexible charging options and paves the way for
the operator to develop differentiated service offerings based on individual
subscriber needs and the service or application used.
SoftBank Mobile will also be deploying Ericsson's SmartEdge IP router for the
first time. This product expands the available bandwidth, accommodating more
traffic and subscribers, and provides high-speed mobile broadband services to
meet customer demand.
Junichi Miyakawa, Executive Vice President & CTO of SoftBank Mobile, says: "We
always aim to give our customers our full attention and stay one step ahead by
continuously improving our network. Our customers are advanced users of mobile
broadband and it is important that we deploy the latest technology to support
them."
Fredrik Alatalo, President Ericsson Japan, says: "The increase in smartphone
user numbers opens up great opportunities for operators. By introducing our
SmartEdge routers in the IP backbone and our Service Aware Support Node
solution, we are supporting SoftBank Mobile in evolving its mobile broadband
offering even further."
The contract includes professional services covering design, installation, and
systems integration of the complete solution.
Notes to editors:
Product info:
Ericsson Service Aware Support Node (SASN)
Ericsson IP networking solution
Our multimedia content is available at the broadcast room:
www.ericsson.com/broadcast_room
Ericsson is the world's leading provider of technology and services to telecom
operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and
provides support for networks with over 2 billion subscribers and has the
leading position in managed services. The company's portfolio comprises mobile
and fixed network infrastructure, telecom services, software, broadband and
multimedia solutions for operators, enterprises and the media industry. The Sony
Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich
personal mobile devices.
Ericsson is advancing its vision of being the "prime driver in an
all-communicating world" through innovation, technology, and sustainable
business solutions. Working in 175 countries, more than 80,000 employees
generated revenue of SEK 206.5 billion (USD 27.1 billion) in 2009. Founded in
1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on OMX
NASDAQ, Stockholm and NASDAQ New York.
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FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail:media.relations(at)ericsson.com
Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:investor.relations(at)ericsson.com
[HUG#1435020]
Press release PDF:
http://hugin.info/1061/R/1435020/380516.pdf
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Source: Ericsson via Thomson Reuters ONE
Unternehmensinformation / Kurzprofil:
Datum: 02.08.2010 - 08:00 Uhr
Sprache: Deutsch
News-ID 38436
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