4K Fueling Broadcaster Demand for Remote Production
(Thomson Reuters ONE) -
Net Insight to show why growth of live 4K content is pushing use of remote
production
STOCKHOLM, SWEDEN - At NAB 2015, Net Insight, a leading provider of efficient
and scalable transport solutions for media, IP and broadcast networks, will
discuss why the growing demand for 4K content is now a key driver for using
remote production and centralized workflows in the broadcasting of live events.
The live events industry has grown massively over the past few years. It has
been driven by an increase in demand for higher quality live content, a change
in behaviour in terms of viewing habits and the pursuit of greater revenues by
broadcasters and media service providers.
One way for broadcasters and media operators to increase revenue and enhance
profitability is to offer more live content of a higher quality, but this poses
a major challenge since the costs associated with such productions are very
high. As an example, some of Net Insight's customers have highlighted they
would need to invest up to around $10 million each year in new outside broadcast
(OB) trucks to keep up with the increased number of live events, and with more
4K productions on the horizon they will require new production
equipment, including OB trucks that will need to be rebuilt or exchanged in
order to work with the new 4K ultra high definition (UHD) standards.
To deliver live content in these new higher quality formats and achieve greater
revenue and profits, broadcasters and media operators need to streamline
production in order to keep costs down, avoid bottlenecks in production
facilities and make efficient use of resources such as people and equipment. One
of the most important technology trends to address this rising cost and at the
same time help broadcasters and media operators gain greater efficiencies in
transporting more high quality live video is remote production and centralized
workflows with the potential to produce more content with less resources.
Normally live events require an entire crew and on-site production facilities to
capture, edit and transmit content back to production and distribution centers,
usually over a satellite communications link provided by an OB truck. Using
remote production dramatically cuts operating expenditure by reducing the volume
of personnel required to travel to events, cuts down on on-site equipment costs,
eliminating the need for OB trucks, and perhaps most importantly opens up the
content contribution side to smaller crews, which offers the potential to
increase the number of live events that can be broadcast through the efficient
the use of personnel.
"With new centralized workflows associated with remote production techniques,
the potential for savings are huge, by not having to transport equipment to
every event - eliminating the need to send an OB truck, and its associated crew,
with an uplink to the event site," says Martin Karlsson, CTO and vice president
product portfolio at Net Insight. "We can see from our customers that 4K is
accelerating the shift toward remote production workflows. By employing remote
production techniques there is no need to update OB trucks, which helps
broadcasters and media service providers keep down capital and operational
expenditures, while using high-fiber offers the potential for massive network
cost savings."
To discover more about how and why the demand for 4K and the need for greater
efficiency is driving the remote production trend, see the demos on display and
learn more about how Net Insight's other solutions are helping operators,
service providers and broadcasters, please visit the company booth (SU4321) at
NAB 2015.
For further information, please contact:
Martin Karlsson, CTO and vice president product portfolio at Net Insight,
+46 8 685 04 00, martin.karlsson(at)netinsight.net
About Net Insight
Net Insight delivers the world's most efficient and scalable transport solution
for Broadcast and IP Media, Digital Terrestrial TV and IPTV/CATV networks.
Net Insight products truly deliver 100 percent Quality of Service with three
times improvement in utilization of bandwidth for a converged transport
infrastructure. Net Insight's Nimbra(TM) platform is the industry solution for
video, voice and data, reducing operational costs by 50 percent and enhancing
competitiveness in delivery of existing and new media services.
More than 200 world class customers run mission critical video services over Net
Insight products in over 60 countries. Net Insight is quoted on the NASDAQ OMX,
Stockholm.
For more information, please visit www.netinsight.net
4K Fueling Broadcaster Demand for Remote Production:
http://hugin.info/130084/R/1910127/681139.pdf
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originality of the information contained therein.
Source: Net Insight AB via GlobeNewswire
[HUG#1910127]
Unternehmensinformation / Kurzprofil:
Datum: 10.04.2015 - 10:00 Uhr
Sprache: Deutsch
News-ID 384814
Anzahl Zeichen: 5955
contact information:
Town:
Stockholm
Kategorie:
Business News
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"4K Fueling Broadcaster Demand for Remote Production"
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