Aplix Drives the Development of Augmented Reality (AR) Technology
With NTT DOCOMO
(Thomson Reuters ONE) - Prototype to Be Shown at Wireless Japan 2009TOKYO--(Marketwire - July 23, 2009) - The body of this press releaseis a translation of a press release issued in Japanese.Aplix Corporation (TSE: 3727) (Headquarters: Shinjuku-ku, Tokyo;Representative Director: Ryu Koriyama; hereinafter "Aplix") announcedtoday that the company has entered an agreement with NTT DOCOMO, INC.(Headquarters: Chiyoda-ku, Tokyo; President and CEO: Ryuji Yamada;hereinafter "NTT DOCOMO") to jointly drive the development ofAugmented Reality (AR), a next generation technology drawinginterest.AR is an interface technology that enables a variety of informationto be added to real environment images using a computer. AR is atechnology that has been proposed for some time in the area ofwearable computers with head mounted displays. As compact mobiledevices equipped with cameras and displays have rapidly advanced inrecent years, various AR services that enable AR technology on mobiledevices have been released and are garnering attention.Prior to entering this agreement, Aplix had been cooperating with NTTDOCOMO to enable AR services that are highly interoperable withexisting mobile services and are provided with an optimized systemstructure and interface for mobile phones. As a result, a prototypeof the AR service system running on an Android device with intuitivesearch and navigation will be shown in NTT DOCOMO's booth at WirelessJapan 2009 which begins on July 22nd. Aplix and Jorudan Co., Ltd., apartner company, have contributed to the development of thisprototype. Additionally, a public experiment of the AR service systemusing the solution Aplix provided is also scheduled to be released atthe same time in "Minnano DOCOMO Kenkyu-Shitsu (My DOCOMO Labs)" onNTT DOCOMO's official website. The companies have jointly filedseveral patent applications on some of these achievements in ARtechnology for mobile phones.The companies are set on leveraging these achievements and haveagreed to further cooperate on the development of AR service systems,by signing an agreement for the joint development of methods andimplementation of server technology and client application thatexpands the range of services. By leveraging its proven expertise indeveloping embedded software for various devices and sensors onmobile phones and its relationships with partner companies, Aplix iscommitted to its continued cooperation with NTT DOCOMO.About Aplix CorporationAplix, a world leader in delivering software innovations, offerssolutions for consumer electronics that enable new services andenrich the end user experience.Aplix has been a pioneer in providing software solutions that havedramatically enhanced the capability of consumer electronic products.Aplix enabled one of the most successful wireless content businessesin Japan, and its solutions are powering audio visual equipment andmobile devices for companies such as Motorola, Panasonic, Samsung,Sony, NEC, and HTC. Aplix's technology has been shipped on over halfa billion devices globally as of December 2008, with over 30,000games and contents specifically created to be deployed on itsinnovative technology. The company works closely with global wirelessoperators including China Mobile, China Telecom, NTT DOCOMO, andVodafone to deliver next generation services on existing and newdevices.Aplix continues its commitments to software development and enablinga successful content and services market. With our innovations, weadd value to application developers and bring life-enhancing consumerelectronic devices to millions of people worldwide.Headquarters: TokyoOther offices: San Francisco, London, Taipei, Shanghai, Beijing,Seoul, Yokosuka, and OkinawaFor more information, please visit: www.aplixcorp.comInquiry form: www.aplixcorp.com/en/inq* Aplix and all Aplix-related trademarks and logos are trademarks orregistered trademarks of Aplix Corporation in the United States,Japan and other countries.* All other product or service names are the property of theirrespective owners.Contact:Aplix CorporationTEL: +81-3-5286-8436This announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
Datum: 23.07.2009 - 06:00 Uhr
Sprache: Deutsch
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