Discover Media House Launches First All-Media Advertising Marketplace
(firmenpresse) - VANCOUVER, BRITISH COLUMBIA -- (Marketwired) -- 05/12/15 -- Discover Media House launched today with a technology platform poised to radically alter the process of planning and buying media.
Effectively the Expedia of media, Discover Media House is the first programmatic ad-trading platform that incorporates radio, print, television, online and out-of-home advertising, all in the same ad exchange. Leveraging Discover's extensive market data, buyers are able to zero in on their target consumer and compare pricing on all available inventory.
"There is so much innovation happening in our industry right now and the developing category of offline programmatic represents one of the largest opportunities," said founder Steve Lowry. "We're excited about empowering businesses to execute impactful ad campaigns with the most efficient spends."
In co-founding and operating Play Taxi Media, Lowry came to see a need to connect ad buyers more directly to ad sellers, for more streamlined communications and better transparency. Discover Media House's model has attracted the attention of several industry leaders, including investment capital and advice by Palmer Rogers Encore.
"Programmatic technology has drastically changed media buying in the online space," said ad industry veteran Frank Palmer, Chairman/CEO of DDB Canada and a Palmer Rogers Encore principal. "With the platform that Discover Media House has created, it is clear that traditional media is about to undergo the same transformation. This is the future of advertising - faster, more efficient and more cost-effective for agencies."
About Discover Media House:
Discover Media House is a Canadian media company that simplifies ad buying through technology solutions for buyers and sellers of media. The company hosts a platform for small-and-medium businesses and advertising agencies to find and connect with every type of media seller and request highly targeted campaign proposals. We significantly improve the efficiency and effectiveness of advertising dollars.
Contacts:
Media Contact:
Ashley Letts
778 668 3867
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
Datum: 12.05.2015 - 18:37 Uhr
Sprache: Deutsch
News-ID 392745
Anzahl Zeichen: 0
contact information:
Town:
VANCOUVER, BRITISH COLUMBIA
Kategorie:
Advertising, PR and Marketing
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