ADB, First Media team up to launch Indonesia's 1st HD pay-TV service
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10 August 2010 Geneva, Switzerland: Advanced Digital Broadcast
(www.adbglobal.com), a leading supplier of technology to the global digital
television industry, has announced that Indonesia-based First Media Tbk, will
use ADB's products and solutions to deploy the country's first high-definition
pay-TV service.
The deal marks ADB's entry into the vast Indonesian market, where pay-TV is
gaining popularity. ADB's devices will enable subscribers to enjoy not only
high-definition TV, but also video-on-demand, interactivity, and a wide range
of value-added features.
"We're glad to work with First Media, our first customer in Indonesia, which
is a market with high potential" said Maurice Liu, ADB's Sales VP for the Asia
Pacific. "With this collaboration, ADB will become the first provider of
high-definition interactive pay-TV devices in Indonesia, and we are looking
forward to the high-quality and innovative HD services that First Media will
roll out.
All set-top devices delivered to First Media are pre-integrated with CarboTM,
ADB's award-winning high-definition user interface, which offers very
intuitive and rapid navigation. With Carbo, viewers can enjoy super-fast
channel change, enabled by clear and simple menus that are easy to read from
the sofa. On top of that, ADB has replaced the traditional multi-layer menus
with a simple carrousel of icons, for an enhanced user experience.
The set-top boxes are also packaged with the multimedia home platform (MHP)
middleware, a DVB open-standard software which helps operators achieve minimal
total cost of ownership and expedited service deployment. MHP conforms to a
set of open standards and thus keeps operators from being "locked in" to a
particular vendor if they want to add new applications to their software
stack. At the same time, MHP is a Java- and HTML-based language, accessible to
millions of developers who are well equipped to build applications for the
set-top box. This offers an environment for rapid and cost-effective
application development.
"We're glad to have ADB as our partner, a company that has long enjoyed a
reputation as a provider of cutting-edge set-top boxes whose quality and
stability are market proven, as well as technologies and solutions that add
value for operators," said Hengkie Liwanto, President Director of First Media.
"We take comfort in the fact ADB's emphasis on user experience, convergence
and time-to-market matches our own operational philosophies, and believe ADB
will provide invaluable and priceless
assistance to us in our effort to become the market leader in the overall
pay-TV industry in Indonesia."
-ends-
About First Media
First Media Tbk positions itself as a trend setter and leader in Indonesia's
overall pay-TV market, with service coverage in Jakarta, Surabaya and Bali.
The company is also the country's first WiMAX operator, with the service
launched in June 2010. As convergence has become a growing phenomenon, First
Media is now working to integrate broadcasting, broadband and WiMAX into its
repertoire of service offerings.
About ADB
Advanced Digital Broadcast (www.adbglobal.com) is a leader in the design,
development and supply of high-quality products to the world-wide digital
television market. The Company has deployed over 15 million set-top boxes,
across high-volume markets, incorporating the industry's pioneering
middleware, conditional access and hardware technologies.
ADB has established itself as a trusted partner to television operators
supporting them to launch new services using state-of-the-art technology.
Through its unique end-to-end understanding of set-top box software, ADB is
able to design and supply highly efficient and optimized hardware platforms
ahead of the competition.
Approximately 70% of ADB's workforce is dedicated to engineering; developing
products across all the digital television technology platforms including
cable, Internet Protocol (IP), satellite and terrestrial. The company is
headquartered in Geneva, Switzerland with its main Research and Development
facility in Zielona Gora, Poland and Operations division in Taipei, Taiwan.
ADB has local representation in Australia, India, Italy, Singapore, Spain, the
Ukraine, the United States and the United Kingdom.
ADB is a member of ADB Group; ADB Group (www.adbholdings.com) is publicly
listed on the Swiss Stock Exchange (SIX:ADBN).
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Datum: 10.08.2010 - 18:00 Uhr
Sprache: Deutsch
News-ID 39319
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