Sony Ericsson Elm(TM) Tops New Green Chart from O2
(Thomson Reuters ONE) -
* Sony Ericsson Elm(TM) phone named most sustainable phone
* Accolade proves success of Sony Ericsson's GreenHeart(TM) strategy
London 25 August 2010 - The Sony Ericsson Elm(TM) phone has been named the most
sustainable handset on the market. The UK's first sustainable rating system for
mobile phones, O2's Eco rating, awarded the Sony Ericsson Elm(TM) phone 4.3 out
of 5 for its green credentials. For more information visit
www.o2.co.uk/thinkbig.
Amongst 65 mobile phones, from six manufacturers*, the Sony Ericsson Elm(TM)
phone was measured for its environmental impact, how it helps people lead more
sustainable lives and Sony Ericsson's ethical performance as a manufacturer. In
total five of the top 10 mobile phones in the rating were designed by Sony
Ericsson.
"Sony Ericsson is committed to delivering products with the best possible
environmental performance in the industry," said Mats Pellbäck Scharp, Head of
Corporate Sustainability at Sony Ericsson. "That's why we're pleased the Sony
Ericsson Elm(TM) phone has been rated the most sustainable mobile phone in the
industry. We fully support the new O2 Eco rating system - through initiatives
such as this, consumers have the information they need to make informed green
choices."
The Sony Ericsson Elm(TM) phone is part of Sony Ericsson's GreenHeart(TM) range
of mobile phones and accessories. The GreenHeart(TM) portfolio spearheads Sony
Ericsson's commitment to making a real and substantive impact to green
innovation, which will see benefits brought to the environment, consumers and
mobile operators. The GreenHeart(TM) strategy will eventually see the greening
of the manufacturer's entire portfolio - as announced in June 2009.
By 2015 Sony Ericsson is committed to reducing CO2 emissions by 20 per cent and
greenhouse emissions by 15 per cent from its mobile phone's full product
lifecycle. Sony Ericsson's commitment to sustainability has also seen the mobile
phone manufacturer join forces with an alliance of public interest organisations
to persuade the European Parliament to ban the use of hazardous substances in
consumer electronics from 2015 onwards.
For more information on GreenHeart(TM) and our environmental work, please visit
the Sony Ericsson GreenHeart(TM) web page and blog at:
http://www.sonyericsson.com/greenheart
http://blogs.sonyericsson.com/greenheart
Sony Ericsson is committed to the continuous improvement of the environmental
impact of the company. It follows and works with all three, i.e environmental,
social and economic dimensions of sustainability. Sony Ericsson's work covers
its contribution to society through improving people's lives, making good
business, conserving resources and protecting the environment.
*The six manufacturers participating in the scheme are Sony Ericsson, Nokia,
HTC, LG, Samsung and Palm.
ENDS
Legal
© Sony Ericsson Mobile Communications AB, 2010
The Liquid Identity logo is a trademark or registered trademark of Sony Ericsson
Mobile Communications AB. Sony, make.believe and Walkman are trademarks or
registered trademarks of Sony Corporation. Ericsson is the trademark or
registered trademark of Telefonaktiebolaget LM Ericsson. Additional information
regarding trademarks may be located on our website at:
www.sonyericsson.com/cws/common/legal/disclaimer.
Other product and company names mentioned herein may be the trademarks of their
respective owners. Any rights not expressly granted herein are reserved. All
terms are subject to change without prior notice.
Sony Ericsson is a 50/50 joint venture by Sony and Ericsson established in
October 2001, with global corporate functions located in London and operations
in major markets around the world. Sony Ericsson's strategy is to become the
industry leader in mobile Communication Entertainment, through new styles of
interaction across the internet and social media. Sony Ericsson offers exciting
consumer experiences through innovative and feature rich phones, accessories,
content and applications.
FOR MEDIA INFORMATION PLEASE CONTACT:
Corporate PR Manager, Gustaf Brusewitz +46 7343 11550
General Press: +44 208 762 5858
E-mail:press.global(at)SonyEricsson.com
Product images:www.sonyericsson.com/press
Head of Corporate Sustainability, Mats Pellbäck Scharp +46 708 500 350
E-mail:press.global(at)SonyEricsson.com
Product images:www.sonyericsson.com/press
[HUG#1439992]
Press Release:
http://hugin.info/133603/R/1439992/384336.pdf
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Source: Sony Ericsson via Thomson Reuters ONE
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Datum: 25.08.2010 - 10:15 Uhr
Sprache: Deutsch
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