Publicis Groupe : Appointments
(Thomson Reuters ONE) -
ARTHUR SADOUN, PRESIDENT OF
PUBLICIS WORLDWIDE, WILL ALSO SUPERVISE MSLGROUP
OLIVIER FLEUROT IS NAMED SENIOR VICE PRESIDENT OF PUBLICIS GROUPE
Publicis Groupe [Euronext Paris: FR0000130577, CAC40] today announces that
Arthur Sadoun, President of Publicis Worldwide will take on the direct
supervision of MSLGROUP.
Olivier Fleurot will join the Groupe's holding as Senior Vice President. In this
new role, Olivier will head communications, corporate social responsibility
(CSR), real estate, insurance and cross-disciplinary programs such as Altaïr. He
will be joining on September 1, in order to secure a smooth transition.
Maurice Lévy, Chairman & CEO of Publicis Groupe commented: "This announcement is
in line with our strategy for transformation, integration and simplification of
our structures. I am convinced that this operation will allow us to improve our
service offering for our clients thanks to further integration and that it will
be beneficial for all of the Groupe's networks.
This grand plan is within easy reach, first because Publicis Worldwide made
outstanding progress in its own transformation journey. Under Arthur's
leadership, our main network's growth has bounced back, Nurun's well-handled
integration is bearing fruit and Publicis Worldwide's modern approach bodes well
for MSLGROUP's development.
Secondly, large synergies on a geographic basis will allow us to leverage local
edges and to take advantage of many complementary market positions.
Third, since Olivier Fleurot has set an excellent course for MSLGROUP and
fostered a collaborative mind-set that will further blossom when teaming up with
sister agencies - creative, media, digital or healthcare communications.
This alignment is not at all about merging MSLGROUP with Publicis Worldwide.
Both entities will report to Arthur Sadoun who will leverage MSLGROUP's skills
to develop a new integrated approach. All this to the benefit of our clients and
the stronger growth of the Groupe."
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in
marketing, communication, and business transformation. In a world marked by
increased convergence and consumer empowerment, Publicis Groupe offers a full
range of services and skills: digital, technology & consulting with
Publicis.Sapient (SapientNitro, Sapient Global Markets, Sapient
Government Services, Razorfish Global, DigitasLBi, Rosetta) - the world's
largest most forward-thinking digitally centered platform focused exclusively on
digital transformation in an always-on world - as well as creative networks such
as BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi, public affairs,
corporate communications and events with MSLGROUP, ad tech
solutions with VivaKi, media strategy, planning and buying through Starcom
MediaVest Group and ZenithOptimedia, healthcare communications, with Publicis
Healthcare Communications Group (PHCG), and finally, brand asset production with
Prodigious. Present in 108 countries, the Groupe employs more than 76,000
professionals.
www.publicisgroupe.com | Twitter: (at)PublicisGroupe |
Facebook: www.facebook.com/publicisgroupe | LinkedIn: Publicis Groupe
| http://www.youtube.com/user/PublicisGroupe | Viva la Difference !
Contacts
Publicis
Groupe
Peggy Corporate + 33 (0)1
Nahmany Communications 44 43 72 83 peggy.nahmany(at)publicisgroupe.com
Jean-Michel Investor + 33 (0)1 jean-
Bonamy Relations 44 43 77 88 michel.bonamy(at)publicisgroupe.com
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originality of the information contained therein.
Source: Publicis Groupe via GlobeNewswire
[HUG#1932667]
Unternehmensinformation / Kurzprofil:
Datum: 29.06.2015 - 19:36 Uhr
Sprache: Deutsch
News-ID 403664
Anzahl Zeichen: 4736
contact information:
Town:
Paris
Kategorie:
Business News
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