belboon-adbutler GmbH : belboon and Next Performance Form a Strategic Partnership
(firmenpresse) - belboon-adbutler GmbH / Key word(s): Advertisement/Communication/
belboon-adbutler GmbH : belboon and Next Performance Form a Strategic
Partnership
DGAP-Media / 02.08.2011 / 09:58
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belboon and Next Performance Form a Strategic Partnership
Berlin 9th August 2011 - belboon, the international affiliate marketing
network and the European behavioural retargeting specialists Next
Performance have secured a strategic partnership which will see them
working closer together in the future. The partnership offers the network,
one of the three largest networks in the German speaking market, and its
customers a strong competitive advantage: they will be working with experts
in the performance advertising sector who combine their technical knowledge
with their advertising scope to help in the success of their partners.
At belboon, an expert team advises customers to ensure that retargeting is
effective and profitable for customers. The strategic partnership with Next
Performance - a specialist for dynamic targeting and retargeting on a CPC,
CPA and CPM basis - is the perfect solution. Retargeting makes it possible
to activate customers with pinpoint accuracy. The advertising channel
reminds end customers that they have already expressed interest in a
product, shop or service on the internet and converts them to buy.
Adherence to quality standards is just as important to belboon and Next
Performance as the efficiency of the campaign.
belboon&next Performance - Experts in Re-Targeting
Manuel Kester, CEO of belboon-adbutler GmbH added: 'belboon has had a
vision of building up strategic alliances with specialists in the
performance marketing industry. Next Performance is exactly the right
partner for us. Through their excellence in retargeting technology, the
company demonstrates the competence that we value as an affiliate network.
Our advertisers can profit from this agreement with increased revenues and
profits'.
Vincent Karachira, CEO of Next Performance: 'In belboon we have an
excellent partner amongst the international networks. Our partnership is
results orientated towards the success of the customer. The main advantage
is that our technologies work well together and that technology is also the
most up-to-date and can be used worldwide!' This has resulted in a further
connection between belboon and Next Performance: international orientation.
belboon is one of the three largest affiliate networks in the German
speaking market and is expanding into the French and UK markets as well as
in other European countries. Next Performance was started in France in 2008
and operates in its home country as well as worldwide, with a particular
interest in the German speaking area. 'With respect to our core markets, we
complement each other exceptionally well! We want to use the experience
that we've both had in each region!' explains Manuel Kester.
International Success
The importance of international business activities for Next Performance
has been highlighted by the recent recruitment of Kennet Partners as a new
investor. With an investment of 16 million Euro, the human capital
development company has been involved with Next Performance since June
2011. Our goal is to use the fresh capital to put us on the course to
expansion 'The brilliant success of our retargeting solutions in France has
allowed us to develop our business activities in Germany, the UK and other
European countries. belboon is an important partner for us. In order to
develop our market leading position, we will soon be employing fifty new
employees' explained Vincent Karachira.
belboon academy 2011
belboon and Next Performance will also be developing the belboon academy
conference: www.belboon-academy.com. Next Performance is a premium sponsor
of the affiliate marketing conference which will be organised by belboon
and will be held in Berlin on the 27th of October.
Company information: www.belboon.com
Download releases: www.belboon.com/en/press-releases.html
Contact
belboon-adbutler GmbH
Corporate Communications
Martina Serwene
Karl-Liebknecht-Str. 1
10178 Berlin
Germany
Tel.: +49-30-726162-322
Fax: +49-30-726162-311
pr(at)belboon.com
www.belboon.com
About belboon-adbutler GmbH
belboon-adbutler GmbH trades as belboon - the affiliate network of the YOC
Group. With around 1,300 partner programmes, belboon is one of the top
three affiliate networks in the German speaking market. belboon is
distinguished by its many years of experience, broad reach, market leading
technology as well as specialist innovation and competence. belboon can
guarantee its publishers as well as advertisers optimal performance as well
as a high degree of service. The belboon network was formed in 2009 with
the merger of the adbutler affiliate network (Founded in 2002) and
belboon(Founded in 2006).
About Next Performance SAS
Next Performance - http://www.nextperformance.com - was founded in 2008 and
delivers high quality behavioural retargeting and audience retargeting
services for brands and stores online. The company has over 500 customers
throughout Europe (France, the UK, Germany, Austria, The Netherlands,
Switzerland, Belgium, Italy, Spain and Portugal). Through co-operation with
competent partners such as belboon as well as with ad exchanges and
exclusive publishers, Next Performance can serve several billion dynamic,
personalised banner impressions every year. The reason for this is the
application of their own optimisation technology.
End of Media Release
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02.08.2011 Dissemination of a Press Release, transmitted by DGAP - a
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134018 02.08.2011
Datum: 02.08.2011 - 09:58 Uhr
Sprache: Deutsch
News-ID 40496
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