Sony Ericsson Collaborates with China Mobile to Further Strengthen its 'Communication Entertainment' Strategy in the Region
(Thomson Reuters ONE) -
* Introducing the first handset to support the TD-SCDMA network - the Sony
Ericsson A8i
* The Sony Ericsson A8i was developed in collaboration with China Mobile
specifically for the Chinese market and runs on the operator's OMS 2.0
smart phone platform
Beijing, China - August 31 2010 - Sony Ericsson today announces that it is
strengthening its portfolio in China by launching the first smartphone to
support China Mobile's TD-SCDMA network - the Sony Ericsson A8i.
The Sony Ericsson A8i delivers high performance in a stylish form factor. The
phone features a 3.5-inch (9 cm) touch screen and incorporates the human
curvature design concept that is now consistent across the Sony Ericsson
portfolio. The phone benefits comprehensive range of signature applications
including TrackID which is linked directly with China Mobile's entertainment
download service - giving customers in China access to a wide range of local
music.
Bert Nordberg, President & CEO, Sony Ericsson said, "China is a hugely important
market for Sony Ericsson and we are committed to maintaining our strong position
and driving growth by continually introducing new and exciting products into
this market. Today cements that commitment and we are honored to introduce the
Sony Ericsson A8i to users across China - enhancing to our already award
winning* product line up in the region."
"The Sony Ericsson A8i underpins our commitment to delivering the most
entertaining smart phones. By combining the best communication and entertainment
experiences on an open platform we are giving our customers the best possible
consumer experience."
Huidi Li, Assistant President, China Mobile said, "Demand for Smartphone is on
the rise, and our customer's are continually asking us to provide them with
innovative, feature-rich products. Working closely with a partner such as Sony
Ericsson, allows us to not only meet that need, but go one step further and
deliver product and services that enhance overall user experience. The Sony
Ericsson A8i is testament to the combined expertise of both companies and the
first of its kind to support our TD-SCDMA network. We are proud to be adding
this new product into our product portfolio."
Sony Ericsson A8i at a glance:
* High-speed, easy-to-use OMS 2.0 smartphne platform which is fully supported
by China Mobile's entertainment services and applications
* Combines a 3.5" touch widescreen with CMMB mobile TV functionality and
delivers amazing high-definition visual effects
* Support both TD-SCDMA 3G networks and WLAN connections
* Stylish design featuring the human curvature design concept
* Features Sony Ericsson signature entertainment applications such as TrackID,
linked directly with China Mobile's music download service
ENDS
Legal
© Sony Ericsson Mobile Communications AB, 2010
The Liquid Identity logo, Xperia, PlayNow and TrackID are trademarks or
registered trademarks of Sony Ericsson Mobile Communications AB. Sony is a
trademark or registered trademark of Sony Corporation. Ericsson is the trademark
or registered trademark of Telefonaktiebolaget LM Ericsson. Additional
information regarding trademarks may be located on our website at:
www.sonyericsson.com/cws/common/legal/disclaimer.
Other product and company names mentioned herein may be the trademarks of their
respective owners. Any rights not expressly granted herein are reserved. All
terms are subject to change without prior notice.
Sony Ericsson Mobile Communications AB, SE-221 88 Lund, Sweden.
*Awards received in China include:
- 2010, XPERIA(TM) X10i awarded the Best Worthy Expected 3G Flagship Smartphone
in China Market by People.com.cn
- 2009, W595c awarded Best Music Phone of 2009 and Sony Ericsson as Most
Fashionable Phone Brand by Southern Weekly Magazine
Sony Ericsson is a 50:50 joint venture by Sony and Ericsson established in
October 2001, with global corporate functions located in London and operations
in all major markets. Sony Ericsson vision is to become the industry leader in
Communication Entertainment; where new styles of communicating through the
internet and social media, become entertainment. Sony Ericsson offers exciting
consumer experiences through phones, accessories, content and applications. For
more information please visit, www.sonyericsson.com.
FOR MEDIA INFORMATION PLEASE CONTACT:
Sony Ericsson Global Communications & PR
Aldo Liguori +44 20 8762 5860
Mattias Holm +44 20 8762 6065
General Press: +44 208 762 5858
E-mail:press.global(at)SonyEricsson.com
Product images:www.sonyericsson.com/press
Sony Ericsson A8i:
+-------------------------+----------------------------------------------------+
|Camera |5 megapixel camera |
| |4x digital zoom |
| |Auto focus |
| |Geo tagging |
| |Photo flash |
| |Photo light |
| |Touch focus |
| |Video recording |
| |LED flash |
+-------------------------+----------------------------------------------------+
|Music |Bluetooth(TM) stereo (A2DP) |
| |Media player |
| |Music player |
| |Music tones (MP3/AAC) |
| |TrackID(TM) application |
+-------------------------+----------------------------------------------------+
|Web |Bookmarks |
| |Pan & zoom |
| |Web search (from standby) |
| |HTML 4.01 |
| |XHTML 1.1 |
+-------------------------+----------------------------------------------------+
|Communication |Call list |
| |Conference calls |
| |Polyphonic ringtones |
| |Speakerphone |
| |Vibrating alert |
| |Video calling |
+-------------------------+----------------------------------------------------+
|Messaging |Conversations |
| |Email |
| |Microsoft® Exchange Active- |
| |Sync® |
| |Handwriting recognition |
| |Instant messaging |
| |Picture messaging (MMS) |
| |Predictive text input |
| |Sound recorder |
| |Text messaging (SMS) |
| |Unified messaging |
+-------------------------+----------------------------------------------------+
|Design |Auto rotate |
| |Light sensor |
| |Torch |
| |OMS 2.0 |
| |Picture wallpaper |
| |Proximity sensor |
| |Touchscreen |
+-------------------------+----------------------------------------------------+
|Entertainment |eCompass(TM) |
| |FM radio |
| |Java(TM) |
| |Media browser |
| |Video streaming |
| |Video viewing |
+-------------------------+----------------------------------------------------+
|Organiser |Alarm clock |
| |Calculator |
| |Calendar |
| |Dictionary |
| |Document readers |
| |eManual |
| |Flight mode |
| |Notes |
| |Phone book |
| |Tasks |
+-------------------------+----------------------------------------------------+
|Connectivity |3.5 mm audio jack |
| |aGPS |
| |Bluetooth(TM) technology |
| |Modem |
| |Micro USB |
| |Synchronisation |
| |USB mass storage |
| |USB High speed 2.0 support |
| |WLAN |
+-------------------------+----------------------------------------------------+
|Screen | * 3.5 inches |
| | * 854x480 pixels |
| | * 262,144 colour TFT |
+-------------------------+----------------------------------------------------+
|Accessories |In-Box: |
| | * Sony Ericsson A8i |
| | * Battery |
| | * stereo portable handsfree |
| | * Charger |
| | * User documentation |
+-------------------------+----------------------------------------------------+
|Facts 1)2) |Size: 117 x 59 x 14 mm |
| |Weight: 136 grams |
| | |
| |Phone memory: Up to 200 MB |
| |Memory card support: microSD, up to 32GB |
| | |
| |Talk time GSM/GPRS*: 5 hours |
| |Talk time (TD-SCDMA)*: 7 hours 30 min* |
| | |
| |Standby time GSM/GPRS*: 260 hours |
| | |
| |Standby time (TD-SCDMA)*: 260 hours |
| | |
| |*Typical according to GSM Association Battery Life |
| |Measurement Technique |
+-------------------------+----------------------------------------------------+
|Availability and versions|Networks |
| |TD 2010-2025 band, TD 1880-1920 band |
| |GSM GPRS/EDGE 850, 900, 1800, 1900 |
| | |
| |Available in selected markets from Q4 2010 |
+-------------------------+----------------------------------------------------+
|Colour | * White |
| | * Black |
+-------------------------+----------------------------------------------------+
[HUG#1441510]
Press Release:
http://hugin.info/133603/R/1441510/385835.pdf
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Sony Ericsson via Thomson Reuters ONE
Unternehmensinformation / Kurzprofil:
Datum: 31.08.2010 - 10:00 Uhr
Sprache: Deutsch
News-ID 40531
Anzahl Zeichen: 0
contact information:
Kategorie:
Business News
Diese Pressemitteilung wurde bisher 257 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Sony Ericsson Collaborates with China Mobile to Further Strengthen its 'Communication Entertainment' Strategy in the Region"
steht unter der journalistisch-redaktionellen Verantwortung von
Sony Ericsson (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
