Marketwired Summer Blog Series: Influencer Relationship Management
Subject-matter experts share ideas to help communication professionals identify, build and engage a new set of powerful brand influencers
(firmenpresse) - TORONTO, ONTARIO -- (Marketwired) -- 07/11/15 -- Editors' Note: There is a photo associated with this release.
The way people find and act on information today is much different than it was just a few years ago and more than ever, consumers seek recommendations from trusted third parties - often even more than from a brand itself. Social media influencers are becoming an increasingly valued target audience for public relations other communication professionals who want to tap into the power that influencers can have on the purchase decisions, product choices and brand affinity within their group of trusted followers. To provide industry insight and practical advice on how to discover and make connections with influencers, Marketwired launched a weekly blog series that continues through August.
The first post in the series, "," introduces the importance of recognizing who and what an influencer really is, and the impact he or she can have on an organization's reputation and revenue.
Upcoming blog posts cover topics such as:
Follow this series on the and contribute to the discussion on Twitter at #Influence411.
About Marketwired
Marketwired is a communications leader and partner of choice for marketing, public relations and investor relations professionals worldwide seeking premier news distribution and social communication solutions. For more than 30 years, the company has played a pivotal role in connecting newsmakers to news consumers by sharing market-moving, direct-from-source information on behalf of companies worldwide. The Marketwired team partners with thousands of customers to help them discover better ways to create and share their news with the people who influence their brands and impact their business. Visit and follow .
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Dagmar King
(310) 765-3255
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Datum: 11.07.2015 - 10:07 Uhr
Sprache: Deutsch
News-ID 406113
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TORONTO, ONTARIO
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Advertising, PR and Marketing
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