Taboola Exclusive Discovery Partner for Gannett
(Thomson Reuters ONE) -
NEW YORK, Aug. 05, 2015 (GLOBE NEWSWIRE) -- Taboola, the leading discovery
platform, today announced an exclusive, three-year strategic partnership with
Gannett Co., Inc. (NYSE:GCI).
Taboola's recommendations will be seamlessly integrated across Gannett's vast
network of digital publishing assets in more than 110 markets. Using advanced
data analysis of audience behavior, the companies will work together to provide
relevant and engaging content recommendations for Gannett's audience.
"Taboola provides us with valuable insights that help us gain an enhanced
understanding of how consumers are behaving across our entire network. This will
help us test different content for specific audience segments for improved
engagement," said David Payne, Chief Product Officer of Gannett.
Taboola, which recently inked exclusive partnership deals with several other
media companies, including Bloomberg, NBC News Digital, The McClatchy Company,
and Reader's Digest, has made "the next generation of personalization" a
strategic initiative for 2015.
"As the digital ecosystem becomes more fragmented, consumers around the world
should be seeing different executions of the web, tailored for them," said Adam
Singolda, founder and CEO of Taboola. "We're excited to collaborate with such a
top-notch and well respected media company such as Gannett and help connect
users with content they may like and never knew existed."
Taboola's predictive engine analyzes hundreds of real-time signals (including
collaborative filtering, geography, context, referral source, social media
trends, and more) to match people with specific content in which they are most
likely to be interested.
About Taboola
Taboola is the leading discovery platform, serving over 200 billion
recommendations to over 550 million unique visitors every month on some of the
Web's most innovative publisher sites, including USA TODAY, Business Insider,
Chicago Tribune, and The Weather Channel. Headquartered in New York City,
Taboola also has offices in Pasadena, London, Tel Aviv, New Delhi, and Bangkok.
Publishers, marketers, and agencies leverage Taboola to retain users on their
sites, monetize their traffic, and distribute their content to drive high-
quality audiences. Learn more at www.taboola.com and follow (at)taboola on Twitter.
About Gannett Co., Inc.
Gannett Co., Inc. (NYSE:GCI) is a new kind of media company committed to
strengthening communities across the nation. Through trusted, compelling content
and unmatched local-to-national reach, the company touches the lives of nearly
100 million people monthly. With more than 110 markets internationally, it is
known for Pulitzer Prize-winning newsrooms, powerhouse brands such as USA TODAY
and specialized media properties. To connect with us, visit www.gannett.com.
Media Contacts:
Tammy Blythe Goodman
Taboola
+1-646-215-5801
tammy.g(at)taboola.com
This announcement is distributed by GlobeNewswire on behalf of
GlobeNewswire clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Taboola via GlobeNewswire
[HUG#1943683]
Unternehmensinformation / Kurzprofil:
Datum: 05.08.2015 - 11:00 Uhr
Sprache: Deutsch
News-ID 411585
Anzahl Zeichen: 3766
contact information:
Town:
New York, NY
Kategorie:
Business News
Diese Pressemitteilung wurde bisher 214 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Taboola Exclusive Discovery Partner for Gannett"
steht unter der journalistisch-redaktionellen Verantwortung von
Taboola (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
