IZEA Partners With Newspapers to Provide Content Studio Services
(firmenpresse) - ORLANDO, FL -- (Marketwired) -- 08/25/15 -- IZEA, Inc. (OTCQB: IZEA), operator of the premier online marketplace that connects brands with influential content creators, announced today the creation of content sales programs with newspapers across the country. Under the new initiative, IZEA is expanding its relationships with news organizations by providing content marketing and native advertising production services.
Newspapers have traditionally used IZEA's Virtual Newsroom service for the creation of editorial content via vetted journalists in the IZEA network. The new program enables local and national newspaper sales representatives to offer their clients content programs both on and off site.
"We are working with progressive newspapers to reimagine the services they can provide advertising clients, while leveraging their unique role in the content space," said Bill Momary, SVP of Content at IZEA. "This solution allows newspapers to offer high quality native advertising content for placement on their own property, as well as content for client-owned mini-sites, blogs or other marketing efforts."
Under the new initiative, IZEA has recently started a pilot program with one of the nation's top five newspapers. The newspaper has over 500 sales representatives serving both national and local advertising clients. IZEA has introduced similar initiatives at various stages of implementation with 45 different newspaper publishers ranging in size.
"The flexibility of IZEA's offering is a key component of the value equation for news organizations," said Rusty Coats, Executive Director of The Local Media Consortium, an organization that includes more than 1,600 newspapers, TV and radio stations, and drives millions of dollars in digital revenues. "Editorial departments are not designed or staffed to develop content for native advertising or customer owned assets. IZEA creates an opportunity for local media outlets to leverage their advertiser relationships and generate additional revenue through content marketing services."
For more information about content marketing through IZEA, please visit .
IZEA operates the premier online marketplace that connects brands with influential content creators. IZEA creators range from leading bloggers and social media personalities to A-List celebrities and professional journalists. Creators are compensated for developing and distributing unique content on behalf of brands including long form text, videos, photos and status updates. Brands receive influential consumer content and engaging, shareable stories that drive awareness. For more information about IZEA, visit .
This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based largely on IZEA's expectations and are subject to a number of risks and uncertainties, certain of which are beyond IZEA's control. Actual results could differ materially from these forward-looking statements as a result of, among other factors, competitive conditions in the social sponsorship segment in which IZEA operates, failure to popularize one or more of the marketplace platforms of IZEA, inability to obtain additional capital, and changing economic conditions that are less favorable than expected. In light of these risks and uncertainties, there can be no assurance that the forward-looking information contained in this respect will in fact occur. Please read the full statement and disclosures here: .
IZEA Media Relations:
Brent Diggins
Allison+Partners
(623) 201-5554
IZEA Investor Relations:
Budd Zuckerman
Genesis Select
(303) 415-0200
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Datum: 25.08.2015 - 12:00 Uhr
Sprache: Deutsch
News-ID 415688
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ORLANDO, FL
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