Ericsson MediaFirst Delivers Next Generation TV Experiences
(Thomson Reuters ONE) -
* Ericsson MediaFirst, a cloud-based end-to-end service and delivery platform
for the creation, management and delivery of next-generation Pay TV is now
commercially available
* TELUS has successfully completed an initial trial of Ericsson MediaFirst and
plans to enhance TELUS Optik TV with MediaFirst enabled services
* Ericsson equips operators and content providers to redefine the TV
experience with MediaFirst agile capabilities
Ericsson (NASDAQ:ERIC) today announced the commercial availability of Ericsson
MediaFirst, a next-generation Pay TV platform that transforms TV and video
entertainment. Built using modern cloud-based architectures, Ericsson MediaFirst
brings together the best of traditional Pay TV and over-the-top services, giving
operators and content providers the ability to deliver constantly optimizing,
highly personalized TV experiences on any device.
Ericsson MediaFirst adapts agile development principles and practices to fit the
needs of a business-to-business-to-consumer TV platform, providing operators a
continuous stream of new innovations. Much like web services, MediaFirst
empowers operators to act on the platform's built-in analytics in real time,
leading to rapid innovation cycles, greater monetization opportunities and
faster time to market for new features and targeted offerings.
Since its introduction at the 2014 International Broadcasting Convention,
Ericsson MediaFirst has been in trials with targeted operators and is now ready
for commercial release. TELUS, a leading Canadian telecommunications company
with over 950,000 TV subscribers, has successfully completed an initial trial of
Ericsson MediaFirst and plans to enhance its Optik TV services, leveraging the
MediaFirst cloud-based solution.
Ibrahim Gedeon, Chief Technology Officer, TELUS says, "Ericsson MediaFirst
places TELUS at the forefront of TV innovation, equipping us to deliver a truly
seamless, personalized and engaging TV experience on any device, wherever and
whenever. As our trial of Ericsson MediaFirst has progressed, TELUS has seen
firsthand how the shift to the cloud and an agile development model can help
increase speed and agility to power the most innovative TV offerings."
Per Borgklint, Senior Vice President and Head of Business Unit Support Solutions
at Ericsson says: "Ericsson is the leader in offering the TV and media industry
a broad, end-to-end portfolio of transformative solutions. Ericsson MediaFirst
brings the most innovative Pay TV services to operator and video service
providers, equipping them with a flexible solution that keeps pace with rapidly
changing consumer behavior. We look forward to working with TELUS as they evolve
their offerings with the cutting edge features and functionality of Ericsson
MediaFirst."
Ericsson MediaFirst is a key part of the Ericsson media solutions portfolio,
reflecting continued investments to enable operators to deliver award-winning TV
services to viewers. Ericsson MediaFirst integrates industry-leading
capabilities in Multiscreen IPTV, ABR delivery, content management and cloud DVR
to provide consistent and compelling experiences across all devices, meeting the
needs of a broad range of service providers.
Uniquely placed at the convergence of telecommunications, the Internet and
media, Ericsson powers some of the world's largest and most complex video
platforms, delivers some of the most renowned and premium TV programming, and
helps the world's strongest content brands to deliver personalized, high-quality
programming to consumers 24/7. Ericsson's products, services and insights enable
broadcasters, content creators and content owners across cable, satellite and
telecoms to accelerate their transformation towards TV in the Networked
Society.
NOTES TO EDITORS
Ericsson at IBC 2015
At IBC 2015 in Amsterdam we are showcasing solutions and services that empower
customers to put the connected consumer at center stage in the new internet era
of television. We'll show how this is achieved through the delivery of seamless
experiences, personalized discovery, immersive content, and constantly evolving
services.
Ericsson will highlight how it sets itself apart with a unique combination of
consumer insights, industry-leading portfolio, and global transformation
services that are together helping customers embrace the opportunities of the
Networked Society.
You can find us at IBC in Hall 1, Stand 1:D61. Follow us during the event using
(at)EricssonTV and join the discussion using #IBCShow.
For more information on Ericsson at IBC 2015, see here
Download high-resolution photos and broadcast-quality video
at www.ericsson.com/press
Ericsson is the driving force behind the Networked Society - a world leader in
communications technology and services. Our long-term relationships with every
major telecom operator in the world allow people, business and society to
fulfill their potential and create a more sustainable future.
Our services, software and infrastructure - especially in mobility, broadband
and the cloud - are enabling the telecom industry and other sectors to do better
business, increase efficiency, improve the user experience and capture new
opportunities.
With approximately 115,000 professionals and customers in 180 countries, we
combine global scale with technology and services leadership. We support
networks that connect more than 2.5 billion subscribers. Forty percent of the
world's mobile traffic is carried over Ericsson networks. And our investments in
research and development ensure that our solutions - and our customers - stay in
front.
Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales
in 2014 were SEK 228.0 billion (USD 33.1 billion). Ericsson is listed on NASDAQ
OMX stock exchange in Stockholm and the NASDAQ in New York.
www.ericsson.com
www.ericsson.com/news
www.twitter.com/ericssonpress
www.facebook.com/ericsson
www.youtube.com/ericsson
FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail: media.relations(at)ericsson.com
Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail: investor.relations(at)ericsson.com
Press release (PDF):
http://hugin.info/1061/R/1951286/709573.pdf
This announcement is distributed by GlobeNewswire on behalf of
GlobeNewswire clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Ericsson via GlobeNewswire
[HUG#1951286]
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Datum: 11.09.2015 - 10:02 Uhr
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