Updated Studio Universal brand unveiled
(Thomson Reuters ONE) -
UPDATED STUDIO UNIVERSAL BRAND UNVEILED
"We Are Movies" Tagline Revealed for Repositioned
International Movies Channel
London - September 30, 2015 - NBCUniversal International Networks (NBCUIN) -
part of NBCUniversal, one of the world's leading media and entertainment
companies - today unveiled the brand refresh for Studio Universal, its movies
channel available across Africa, Spanish Latin America, Brazil and Italy. Red
Bee - the award-winning creative agency, now part of Ericsson group - led the
refresh of the logo and on-air packaging, working in close collaboration with
NBCUIN's in-house creative and marketing team, who developed the new positioning
and tagline. The refreshed brand will begin rolling out on 1 October in Africa
and follow in other markets over the coming months.
In refreshing the brand, Red Bee was inspired by the iconic world of film. The
on-screen presentation graphics take design cues from movie posters - such as a
centred layout, type alignment and limited colour palettes - while the
redesigned Studio Universal logo is now a confident black & white marque with a
cinematic feel. The result is a channel brand that truly celebrates every aspect
of the movies.
Eight new idents were also created by Red Bee, with the aim of bringing to life
the Studio Universal experience and "We Are Movies" tagline. Each ident draws
viewers in to carefully choreographed scenes - providing a behind-the-scenes
glimpse of the people whose skill and dedication bring stories to life -
reflecting the audience's emotional connection to the movies. Shot on-location
at Universal Studios in Hollywood, each ident has an opposite version - either
light or dark in tone - which uses the same set, key actors and props unveiling
a very different scene, emphasizing the magic of cinema.
Marco Giusti, SVP, Creative, NBCUniversal International, commented: "In
refreshing Studio Universal we wanted to challenge typical movie-channel
conventions, taking inspiration from the craft and dedication of movie-makers
for our positioning, packaging, logo and tagline. The result, via Red Bee's
inspired creative concept, is that we've firmly placed our love and passion
for the movies at the heart of the Studio Universal brand with the aim of
bringing viewers even closer to the full movie experience."
Andy Bryant, Managing Director, Red Bee, added: "We're extremely proud to have
been selected by NBCUniversal International Networks to work on the brand
refresh for Studio Universal. Our challenge was to design a movie channel
identity that would stand out from the crowd, conveying both scale and quality
while connecting with audiences around the world. Instead of borrowing design
cues from cinemas, we decided to take cues from the visual language of film
posters and the process of film-making, itself, to immerse viewers in the
movies."
Studio Universal brings the expertise and magic of a rich cinema heritage to the
small screen. Curating the cinematic experience, through a variety of movies
across multiple genres, the channel ensures movie lovers (whatever their taste)
are immersed time and time again. From the hottest blockbusters to evergreen
classics, Studio Universal shares emotional experiences with families and
friends everywhere.
- Ends -
Contacts:
Eileen Morrison
VP, Communications
NBCUniversal International, Networks & Distribution
+44 (0) 203 618 5971
eileen.morrison(at)nbcuni.com
Lynne-Mei Lee
Head of PR, Red Bee
+44 7931 722783
lynne-mei.lee(at)ericsson.com
www.redbeemedia.com/creative
(at)RedBeeCreative
About NBCUniversal International Networks
NBCUniversal International Networks is one of the world's premier entertainment
portfolios, delivering quality content and compelling brands to over 176
territories across Europe, the Middle East, Africa, Latin America and Asia
Pacific. The channel brands in the portfolio include Universal Channel, Syfy,
E! Entertainment Television, 13th Street, DIVA, Studio Universal, Telemundo, The
Style Network and Golf Channel. These unique brands deliver a full range of
entertainment experiences to local audiences across the globe; the portfolio
also includes Movies 24 in the UK. Further, NBCUniversal News Group, one of the
most influential and respected portfolios of on-air and digital news properties
in the world, operate CNBC and NBC News internationally.
NBCUniversal International Networks is a division of NBCUniversal, one of the
world's leading media and entertainment companies in the development,
production, and marketing of entertainment, news, and information to a global
audience. NBCUniversal owns and operates a valuable portfolio of news and
entertainment television networks, a premier motion picture company, significant
television production operations, a leading television stations group, world-
renowned theme parks, and a suite of leading Internet-based businesses.
NBCUniversal is a subsidiary of Comcast Corporation.
About Red Bee
Red Bee has created identities for a number of leading broadcasters around the
world including the BBC, DreamWorks, UKTV, NBCUniversal, RTÉ, CBC Egypt, TV2
Norway and many more. For more information about Red Bee, go to
www.redbeemedia.com/creative.
Red Bee is an award-winning world leader in creating and promoting media brands,
with a global reputation for on-screen brand identities, multi-platform
promotional campaigns and content marketing for non-media brands. Red Bee is a
part of Ericsson.
About Ericsson
Ericsson is the driving force behind the Networked Society - a world leader in
communications technology and services. We are in a uniquely strong position to
understand how the worlds of media and telecoms are converging. Our heritage in
TV and media spans more than 25 years of cutting-edge innovation, enabling many
of the milestone shifts. Our services, software and infrastructure - especially
in mobility, broadband and the cloud - are enabling the telecom industry and
other sectors to do better business, increase efficiency, improve the user
experience and capture new opportunities.
With approximately 115,000 professionals and customers in 180 countries, we
combine global scale with technology and services leadership. We support
networks that connect more than 2.5 billion subscribers. Forty percent of the
world's mobile traffic is carried over Ericsson networks. And our investments in
research and development ensure that our solutions - and our customers - stay in
front.
Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales
in 2014 were SEK 228.0 billion (USD 33.1 billion). Ericsson is listed on NASDAQ
OMX stock exchange in Stockholm and the NASDAQ in New York.
www.ericsson.com
www.ericsson.com/news
www.twitter.com/ericssonpress
www.facebook.com/ericsson
www.youtube.com/ericsson
Press release - Red Bee's brand refresh for Studio Universal:
http://hugin.info/1061/R/1955485/712077.pdf
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Source: Ericsson via GlobeNewswire
[HUG#1955485]
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Datum: 30.09.2015 - 09:15 Uhr
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