Haglöfs inaugurates its first Brand Store
(Thomson Reuters ONE) -
The first Haglöfs Brand Store opened its doors on Friday September 17(th). The
store has 250m2 of retail space and is located on Norrlandsgatan 6, one of the
most attractive commercial parts of Stockholm. Furnished in minimalist
Scandinavian style, it offers a warm and inviting atmosphere where everyone is
welcome.
"It is with immense pleasure and pride that we now open Haglöfs very first Brand
Store" said Mats Hedblom, CEO for Haglöfs Scandinavia AB."We have waited
ninety-six years for this day, and now when it is finally here I can only say
that it was worth the long wait".
The Haglöfs Brand Store will retail the whole Haglöfs collection of outdoor
clothing, backpacks, sleeping bags and footwear. It also offers a service area,
with a complete range of accessory supplies, so that customers can get help with
both maintenance and light repairs of their products. Another part of the store
is dedicated to the company's history. Here you can have a cup of coffee and
read about Haglöfs almost century-old years of history. A small library of
inspiring outdoor literature is also an important part of the store.
"We want the store to inspire people to get out in nature, not only by offering
the possibility to touch and feel our entire range, but also by offering tips
and ideas for new outdoor adventures" said Mats Hedblom.
The opening of the Haglöfs Brand Store was preceded by an opening ceremony for
invited business partners and reporters.
______________________________________________
Haglöfs is one of the world's leading outdoor suppliers and offers a responsible
brand that meets modern day demands for products with a high level of
functionality, good design and value for money to people who invest in an active
outdoor lifestyle. Sales for 2009 amounted to SEK 590 million and the company
has over the last five years achieved an average growth of 15.8 percent. Haglöfs
is owned by ASICS Corporation since the 20th of August 2010.www.haglofs.se
CONTACTS:
PR & Media Manager: Sara Skogsberg Cuadras,sara.skogsberg-cuadras(at)haglofs.se
CEO: Mats Hedblom,mats.hedblom(at)haglofs.se
CFO: Jim Jonsson,jim.jonsson(at)haglofs.se
Product & Production Director: Johnny Claus,johnny.claus(at)haglofs.se
Marketing & Sales Director: Nicolas Warchalowski,nicolas.warchalowski(at)haglofs.se
Director of Sustainability: Lennart Ekberg,lennart.ekberg(at)haglofs.se
[HUG#1445108]
Press release (PDF):
http://hugin.info/136193/R/1445108/388521.pdf
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Source: HAGLÖFS SCANDINAVIA AB via Thomson Reuters ONE
Unternehmensinformation / Kurzprofil:
Datum: 20.09.2010 - 08:00 Uhr
Sprache: Deutsch
News-ID 42820
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