Metamarkets CEO Mike Driscoll to Take the Stage at Programmatic I/O

Joined by Industry Experts Adam Heimlich of Horizon Media and Lee Boykoff of A&E, Expert Panel Will Discuss the Potential of Programmatic

(firmenpresse) - SAN FRANCISCO, CA -- (Marketwired) -- 10/26/15 -- , the leading analytics platform for programmatic markets, today announced that CEO Mike Driscoll will speak at AdExchanger's Programmatic I/O 2015 on Thursday, October 29, at The Marriott Marquis in New York City, to discuss how information access will transform programmatic marketplaces.

During the panel, "Fulfilling Programmatic's Promise," Driscoll will examine the hurdles facing the programmatic industry, and how transparency can fix them. Driscoll will be joined by Adam Heimlich, Senior VP of Programmatic & Managing Director at Horizon Media, and Lee Boykoff, VP of Digital Analytics at A&E Networks. Heimlich has more than 20 years of digital marketing and media experience, and leads the agency's programmatic buying team. Boykoff oversees Digital Analytics, Digital Audience Development, as well as CRM at A&E.

"Programmatic creates 100 times more data than the New York Stock Exchange, but most data is never seen or used by marketers and publishers," said Mike Driscoll, CEO of Metamarkets. "Transparency is essential to overcome the growing resistance to programmatic advertising by frustrated marketers and consumers, while at the same time improving efficiency and results."

For more information around Driscoll's session, click . If you are interested in speaking with Mike Driscoll onsite at the conference, please contact: .

Programmatic I/O is the world's first and largest event dedicated to the advancement of programmatic media & marketing.

Metamarkets provides an end-to-end analytics solution for leaders in programmatic marketing, including Twitter and LinkedIn. Its technology empowers business teams with real-time insights that increase performance, operational efficiency, and engagement with partners. With offices in San Francisco and New York, Metamarkets is backed by Data Collective, Khosla Ventures, Village Ventures, IA Ventures, and True Ventures. For more information, please visit .

Alexis Roberts
Blast PR for Metamarkets

805.886.8511

Weitere Infos zu dieser Pressemeldung:

Themen in dieser Pressemitteilung:


Unternehmensinformation / Kurzprofil:
Bereitgestellt von Benutzer: Marketwired
Datum: 26.10.2015 - 19:12 Uhr
Sprache: Deutsch
News-ID 429444
Anzahl Zeichen: 0

contact information:
Town:

SAN FRANCISCO, CA

Kategorie:

Software

Diese Pressemitteilung wurde bisher 264 mal aufgerufen.


Die Pressemitteilung mit dem Titel:
"Metamarkets CEO Mike Driscoll to Take the Stage at Programmatic I/O"
steht unter der journalistisch-redaktionellen Verantwortung von

Metamarkets (Nachricht senden)

Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).

Metamarkets Expands Its Leadership Team With Key Hires in Marketing and Product ...

SAN FRANCISCO, CA -- (Marketwired) -- 01/21/16 -- , the leader in real-time analytics for programmatic marketing, today announced that Devan Fearman has joined the company as Vice President of Marketing and Jacob Mattingley has been promoted to Vice ...

Metamarkets Opens Larger New York City Office ...

SAN FRANCISCO, CA -- (Marketwired) -- 11/10/15 -- , the leader in analytics for programmatic marketing, today announced that it has relocated its New York City office to a larger space just off of Park Avenue South, located at 32 E 31st Street on th ...

Metamarkets Clients Analyzing 100 Billion Programmatic Events Daily, on Track to ...

SAN FRANCISCO, CA -- (Marketwired) -- 10/06/15 -- , the leader in real-time analytics for programmatic advertising, today announced its clients are using its platform to analyze 100 billion new auction-related events per day. The company expects its ...

Alle Meldungen von Metamarkets