InMobi and Taboola Partner to Engage Over One Billion Mobile Consumers Through Content Discovery on Native Platform
(Thomson Reuters ONE) -
Global Partnership Enables Brands and Marketers to Deliver Personalized Content
to Consumers on iOS and Android Devices
NEW YORK, Oct. 29, 2015 (GLOBE NEWSWIRE) -- InMobi, the world's most powerful
mobile advertising platform, and Taboola®, the leading global content discovery
platform, today announced a strategic partnership to connect iOS and Android
users around the world with personalized content recommendations from around the
web. Taboola's technology will be integrated into InMobi's vast mobile
advertising network, spanning across 700 native mobile apps including news,
information, entertainment, sports, productivity, gaming, messaging, and other
verticals.
A photo accompanying this announcement is available
at http://www.globenewswire.com/NewsRoom/AttachmentNg/6bc47846-31f0-41fc-af2e-
4ecca6180309
As more brands and businesses adopt both content marketing and native
advertising as an integral part of their marketing plans, this partnership
provides a unique opportunity for users to learn about great products through
stories they care about and enjoy-the key mission of InMobi's discovery
commerce platform, Miip.
Taboola's current network, which already reaches more U.S. desktop users than
Facebook according to comScore, will significantly expand as a result of the
partnership with InMobi, enabling brands and marketers to reach an untapped
market of over one billion premium mobile consumers across 200 countries.
"We have been moving towards a native-first mobile advertising world which
provides a more customized user experience and improved performance rates," said
Naveen Tewari, cofounder and CEO of InMobi. "Our partnership with Taboola is a
direct extension of our mission to create non-disruptive content discovery
experiences, and we're thrilled to leverage Taboola's high-quality content and
predictive technology."
Taboola's advanced mathematical engine analyzes hundreds of signals including
device, geography, behavior, collaborative filtering, and social media trends to
predict what content a user may most want to consume next. Mobile remains a
vital part of Taboola's business, with over 50 percent of the company's revenue
coming directly from mobile traffic.
"The web is shifting from mobile-first to mobile-only. Marketers are looking for
new and innovative ways to reach consumers at scale, especially in mobile, and
storytelling is the most powerful method of connecting with individuals on an
emotional level," said Adam Singolda, founder and CEO of Taboola. "We're excited
to merge our many years of experience recommending personalized content with
InMobi's global network of native mobile apps to further drive engagement, brand
awareness, and ultimately-action."
About Taboola
Taboola is the leading discovery platform, serving over 300 billion
recommendations to over 550 million unique visitors every month on some of the
Web's most innovative publisher sites, including USA TODAY, Business Insider,
Chicago Tribune, and The Weather Channel. Headquartered in New York City,
Taboola also has offices in Pasadena, London, Tel Aviv, New Delhi, and Bangkok.
Publishers, marketers, and agencies leverage Taboola to retain users on their
sites, monetize their traffic, and distribute their content to drive high-
quality audiences. Learn more at www.taboola.com and follow (at)taboola on Twitter.
About InMobi
InMobi is the world's most powerful mobile advertising platform enabling brands,
developers, and publishers to engage mobile consumers globally. Recognized
by MIT Technology Review as one of the 50 Most Disruptive Companies, InMobi
reaches over 1.4 billion unique mobile devices across 200 countries.
To learn more, visit www.inmobi.com, follow us on Twitter (at)InMobi, or discover
the latest mobile insights at www.inmobi.com/insights. Developers, start
monetizing today by downloading our SDK at www.inmobi.com/SDK.
The photo is also available via AP PhotoExpress.
Media Contacts:
Tammy Blythe Goodman
Taboola
+1-646-215-5801
tammy.g(at)taboola.com
Kaavya Kasturirangan
InMobi
+1-415-598-8515
pr(at)inmobi.com
This announcement is distributed by GlobeNewswire on behalf of
GlobeNewswire clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Taboola via GlobeNewswire
[HUG#1962293]
Unternehmensinformation / Kurzprofil:
Datum: 29.10.2015 - 13:00 Uhr
Sprache: Deutsch
News-ID 430500
Anzahl Zeichen: 5176
contact information:
Town:
New York, NY
Kategorie:
Business News
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