ATOMIZED Closes a Total of $3.5 Million in Funding, Fueling Build-Out of Omni-Channel Campaign Management Platform
Creative Visualization Solution Continues to Sign Partnerships With Major Global Brands Including Warner Brothers, Home Depot and Arby's
(firmenpresse) - ATLANTA, GA -- (Marketwired) -- 11/06/15 -- Atomized, the first campaign management tool designed for omni-channel creative asset management and visualization, has secured an additional $2 million in funding from a consortium of investors. This round brings Atomized's total funding to date to $3.5 million and will be allocated toward expanding the company's product and platform integrations.
Under the leadership of new CEO Chris Gomersall, an ex-Facebook executive, Atomized has gained traction quickly. Within the last six months, the company has secured numerous partnerships with leading global brands including Warner Brothers, Home Depot, and Arby's.
"We've been overwhelmed by the response to our platform from both brands and agencies," said Chris Gomersall, CEO and founder of Atomized. "We're addressing a clear unmet need in the marketplace, and that need is only becoming more pronounced as the number of media platforms continues to explode. We're building something that scales very quickly and is gaining increasing momentum. Our goal now is to use these funds to more efficiently and effectively develop and deploy our offerings."
Atomized is a first-of-its-kind enterprise platform that gives brand marketers and agencies a visual look at all of their creative assets in use across all advertising channels. As the number of advertising channels grows, marketers require more assistance in planning and executing content-based campaigns and maintaining a consistent brand voice that resonates on each discrete platform. Atomized helps make that process easier, and at the same time mitigates the risk created by the multiplying number of simultaneous creative executions.
The company has also launched partnerships with hardware manufacturers, including CineMassive, an industry leader in high-performance video wall solutions. These integrations allow marketers and agencies to create first-of-their-kind high-resolution interactive marketing "command centers" powered by Atomized.
Atomized will also add a seat to its board of directors, with Bill Lowery, CEO of Lowery Asset Consulting, joining.
Atomized is the first dynamic cloud-based visual content calendar for brand marketers and their agencies. Its patent-pending technology captures every cross-screen and cross-platform creative execution for a campaign in one elegant, central repository. Atomized helps marketers more efficiently manage their creative planning and deployment and optimize their campaign performance across all media channels? while still maintaining a unified voice.
WIT Strategy, for Atomized
Alex Levy
650.996.5758
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Datum: 06.11.2015 - 14:30 Uhr
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