Net Insight Enters New Market to Solve Live OTT Challenges
(Thomson Reuters ONE) -
Company offers true live OTT to encourage social interactivity
Stockholm, Sweden - Net Insight, the leading provider of live, interactive and
on-demand media transport, today announces that the company is entering the
Over-the-Top (OTT) market to solve the live OTT streaming challenges stunting
the growth of this market opportunity. Net Insight is uniquely positioned to
bring real-time delivery of content, which enables true live OTT distribution,
supporting and encouraging social interactivity among television audiences.
"With our innovation supporting a new level of live OTT, it will change the way
we consume TV today," said Fredrik Tumegård CEO of Net Insight. "This is one of
the most important evolutions of the media industry in many years and it opens
up many new business opportunities for the entire media and entertainment
ecosystem. The entry into the OTT market is an obvious and natural progression
for us as it leverages our long, successful and unmatched expertise in live and
high quality media transport. With more than 500 media customers worldwide
today, this puts Net Insight in the unique position to solve today's OTT market
challenges."
According to market data (Parks Associates 2015), global OTT video subscription
revenues are forecasted to increase from $9 billion in 2014 to $19 billion in
2019. The increasing demand for OTT content is expected to create an incredible
market opportunity. This is especially true for live OTT offerings, such as
global sports programs and other live events. However, today's OTT delivery
platforms and CDNs' best effort solutions are not optimized for live. Today
there is a delay of up to a few minutes in a traditional OTT platform. The
disconnect between the primary and secondary screens negatively impacts the
audience experience and makes social media interaction, customer engagement and
other time-sensitive applications impossible. A true live OTT solution will
change this scenario and Net Insight will now take a leading role in this
exciting development.
"OTT TV has fundamentally changed the media landscape, but few have been able to
monetize these new changes, especially for live content," said Per Lindgren,
senior vice president of strategy & business development at Net Insight. "With
Net Insight's ability to deliver true live OTT services, new business
opportunities arise tied to viewer engagement and interaction. This is an
industry game changer that enables content owners and service providers to fully
monetize the high commercial value of live content and restates the broken
promise of a social and interactive future TV experience."
The first live online demonstration of the solution will take place on November
17(th) at 16.00 CET (10 am EST). Registered participants will see the solution
in action for the first time and hear how true Live OTT will create new ways of
monetizing content. Sign up at www.netinsight.net.
For further information, please contact:
Fredrik Tumegård, CEO of Net Insight, +46 8 685 04 00,
fredrik.tumegard(at)netinsight.net
Per Lindgren, SVP strategy & business development of Net Insight,
+46 8 685 04 00, per.lindgren(at)netinsight.net
About Net Insight
Net Insight's vision is to enable a live and interactive media experience for
anyone on earth. Net Insight delivers media transport solutions that empower
broadcasters, content owners and network service providers to activate their
audiences by providing a quality-of-experience worth paying for, live and local
content that's part of their world and interactive experiences they want to be
part of.
The company's solutions enable live, interactive and on-demand media transport,
with operational simplicity, to let customers focus on delivering the best
possible experience to their audiences. Net Insight's strength lies in enabling
lossless video transport at any scale, from live contribution via the Internet,
to ultra-high-definition distribution in managed media networks spanning the
globe.
More than 500 world-class customers run mission critical media services using
Net Insight's solutions, covering more than 60 countries worldwide. Net Insight
is listed on NASDAQ OMX, Stockholm.
For more information, please visit netinsight.net
Net Insight press release:
http://hugin.info/130084/R/1965627/717770.pdf
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(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Net Insight AB via GlobeNewswire
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Datum: 10.11.2015 - 13:00 Uhr
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