Net Insight Announces Tata Communications as First Customer Using Truly Live OTT Solution
(Thomson Reuters ONE) -
Companies sign framework agreement to deliver global, truly live OTT service
Stockholm, Sweden - Net Insight, the leading provider of live, interactive and
on-demand media transport, today announces that global communications service
provider Tata Communications is Net Insight's first customer to implement its
truly live over-the-top (OTT) solution globally. The two companies have signed a
framework agreement covering the use of Net Insight's solution, which enables
Tata Communications to integrate Net Insight's solution in its Media Ecosystem,
including its Video Connect service, underpinned by the company's global
network. This will allow Tata Communications to provide its media and
entertainment customers with a range of live OTT content management and delivery
services.
Traditional OTT content delivery is not built for live OTT, as it is optimized
for video on demand (VoD) and catch-up TV. Because of this, solutions are ill
equipped for the delivery of live OTT with unpredictable delay and critical
synchronization issues. They are unable to deliver multiscreen TV so that every
viewer, using any device, experiences the exact same content at the same time.
Net Insight's live OTT solution enables customers to overcome live OTT
challenges by harmonizing the 1(st) and 2(nd) screen. With unprecedented
capability to synchronize multiscreen TV in real time, Net Insight paves the way
for the monetization of the massive commercial value found in live content, such
as major international sports events. In addition to synchronization, the 1(st)
and 2(nd) screens will be integrated, enabling the 2(nd) screen to serve as an
extension of the viewing experience and a tool for interactivity. The
combination of synchronization and the integrated 2(nd) screen opens up
significant business potential via viewer engagement with advertising;
interactivity in gaming, truly live interactive betting, voting and polling, and
as a device to interact via social media - all within the real-time TV viewing
experience.
"The OTT market is growing rapidly, driven by people's hunger to watch their
favorite shows, anytime, anywhere, on any device, but to-date, the time lag with
OTT content delivery has prevented its widespread use with live events." says
Brian Morris, vice president & general manager, Global Media and Entertainment
services, Tata Communications. "By building Net Insight's innovative technology
into our global Media Ecosystem, we can empower media companies to manage,
deliver and broadcast live OTT content in sync, anywhere in the world, and to
harness live sports and music events for additional revenues, as people's
evolving content consumption habits continue to disrupt the industry,"
"We have worked closely with Tata Communications for many years and as a result
of the company's willingness to drive market innovation and ability to move
swiftly, Tata Communications' global customers can now experience a truly live
OTT service." said Fredrik Tumegård CEO of Net Insight. "Net Insight's ability
to support truly live OTT services and harmonize TV across multi-user or multi-
devices is game-changing and will put service providers back into the OTT value
chain."
Net Insight AB discloses the information provided herein pursuant to the
Securities Market Act and/or the Financial Instruments Trading Act. The
information was submitted for publication on November 25, 2015 at 10.o0 CET.
For further information, please contact:
Fredrik Tumegård, CEO of Net Insight, +46 8 685 04 00,
fredrik.tumegard(at)netinsight.net
Per Lindgren, SVP strategy and business development, +46 8 685 04 00,
per.lindgren(at)netinsight.net
About Net Insight
Net Insight's vision is to enable a live and interactive media experience for
anyone on earth. Net Insight delivers media transport solutions that empower
broadcasters, content owners and network service providers to activate their
audiences by providing a quality-of-experience worth paying for, live and local
content that's part of their world and interactive experiences they want to be
part of.
The company's solutions enable live, interactive and on-demand media transport,
with operational simplicity, to let customers focus on delivering the best
possible experience to their audiences. Net Insight's strength lies in enabling
lossless video transport at any scale, from live contribution via the Internet,
to ultra-high-definition distribution in managed media networks spanning the
globe.
More than 500 world-class customers run mission critical media services using
Net Insight's solutions, covering more than 60 countries worldwide. Net Insight
is listed on NASDAQ OMX, Stockholm.
For more information, please visit www.netinsight.net
About TATA Communications
For more information, please visit www.tatacommunications.com
Net Insight Announces Tata Communications as First Customer:
http://hugin.info/130084/R/1969251/719711.pdf
This announcement is distributed by GlobeNewswire on behalf of
GlobeNewswire clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Net Insight AB via GlobeNewswire
[HUG#1969251]
Unternehmensinformation / Kurzprofil:
Datum: 25.11.2015 - 10:01 Uhr
Sprache: Deutsch
News-ID 435668
Anzahl Zeichen: 6191
contact information:
Town:
Stockholm
Kategorie:
Business News
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