Reuters Enriches Offering to Media Express Users by Adding Red Bull Media House Content
(Thomson Reuters ONE) -
LONDON, March 31, 2016 - Reuters, the world's largest international multimedia
news provider, announced today that Red Bull Media House will make a special
collection of its sports and lifestyle content available to all users of Reuters
Media Express. Digital publishers that are not currently Reuters subscribers can
enjoy unlimited access to this content, plus up to ten free, ready-to-publish
news items per month by registering with Reuters Media Express.
Reuters Media Express is the premier platform that delivers thousands of stories
per day to over 3,000 publishers in broadcast, digital, and print. These
clients, who depend on Reuters for access to coverage of global sporting and
news events, will now be able to choose from a curated selection of the best
content from Red Bull Media House.
Red Bull Media House is known for its inspiring and engaging content made to the
highest production values. The multi-platform media company tells stories about
captivating people and their groundbreaking ideas in subjects ranging from
adventure, action sports, gaming to music and entertainment.
In the next year, Red Bull Media House will take fans to the front lines of
mountain biking (such as UCI MTB World Cup Tour, Crankworx), motorsports (FIA
World Rally Championships, Global Rally Cross, Air Racing, Moto GP, Dakar
Rally), winter sports (such as Burton U.S. Open, FIS World Cup skiing),
skateboarding, cliff diving, beach volleyball and surfing events, but also break
dancing, music, arts and more. Expect inspiring and "beyond the headline"
stories from prominent figures around the world like French WRC champion
Sébastien Ogier, American skier Lindsey Vonn, Scottish BMX pro Kriss Kyle, US
golfers Rickie Fowler and Lexi Thompson and Japanese snowboarding champ Yuki
Kadono.
Robert Schack, Global Head of Sports and Strategic Projects for Reuters, said,
"This is an exciting agreement for us because demand for action sports content
continues to rise, yet many publishers lack the time or resources to produce or
license it themselves. We're delighted to be able to bring our customers the
unique coverage in both sports and lifestyle that only Red Bull Media House can
produce."
Reuters
Reuters, the news and media division of Thomson Reuters, is the world's largest
international multimedia news provider reaching more than one billion people
every day. Reuters provides trusted business, financial, national, and
international news to professionals via Thomson Reuters desktops, the world's
media organizations, and directly to consumers at Reuters.com and Reuters TV.
Red Bull Media House
Red Bull Media House is a multi-platform media company with a focus on sports,
music, and lifestyle, offering a wide range of premium and compelling content.
Around the world people are actively engaged with the content through the media
company's social channels and on a wide range of platforms including
RedBull.com, Red Bull TV and The Red Bulletin. In addition, content is
accessible and can be licensed for third party media through the Red Bull
Content Pool.
Reuters
Pete Biggs
PR Manager
pete.biggs(at)tr.com
+44 (0) 207 7542 4214
Red Bull Media House
Jen Belongia-Barak
International Corporate Communications
jennifer.belongia-barak(at)at.redbullmediahouse.com
+43 664 887 49441
This announcement is distributed by GlobeNewswire on behalf of
GlobeNewswire clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Thomson Reuters Corporation via GlobeNewswire
[HUG#1998794]
Unternehmensinformation / Kurzprofil:
Datum: 31.03.2016 - 09:00 Uhr
Sprache: Deutsch
News-ID 460898
Anzahl Zeichen: 4246
contact information:
Town:
New York
Kategorie:
Business News
Diese Pressemitteilung wurde bisher 214 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Reuters Enriches Offering to Media Express Users by Adding Red Bull Media House Content"
steht unter der journalistisch-redaktionellen Verantwortung von
Thomson Reuters Corporation (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
