Reuters.com debuts homepage redesign featuring bolder visual presentation and streamlined interface
(Thomson Reuters ONE) -
NEW YORK, APRIL 15, 2016 - Today Reuters, the world's largest international
multimedia news provider, launched a new Reuters.com homepage, providing a more
immersive experience for readers through a streamlined design, compelling
visuals and a strong multimedia presentation. The new home page was released
simultaneously across six editions: U.S., UK, India, Germany, Japan and China.
The new design allows Reuters to play to its strengths in fast-moving global
news and business coverage and with more in-depth reporting and stirring visual
features. The platform will also feature new advertising formats, including
floating ads and custom solutions for advertisers.
On the newly designed homepage, readers will find:
* The Wire, a real-time news stream highlighting Reuters agenda-setting news
coverage from around the world;
* The biggest and most important stories of the day, front and center, curated
by online editorial teams in each region;
* Markets data in a more prominent place, so readers can quickly get the
latest pricing and intraday movement across equities, bonds, currencies and
commodities;
* Feature modules showcasing the best in Reuters multimedia, long-form
investigative pieces, commentary, podcasts and ongoing coverage;
* Bigger visuals and faster load times;
* New ad formats providing enhanced viewability for advertisers and
introducing new share of voice opportunities across all Reuters.com
platforms.
"Reuters visuals are among the best in the world, and this new homepage design
enables us to feature our multimedia coverage in a more compelling way," said
Reuters Digital Executive Editor Dan Colarusso. "We're showcasing that depth
with a striking visual presentation, while also highlighting our strength in
breaking news coverage and speed. It's the best of Reuters, front and center for
the user."
"We started by tackling the mobile web first, with a redesign last August, and
that gave us a 40% spike in mobile users," said Reuters Digital Publisher Bill
Riordan. "Now we're taking what we learned back to the desktop. This next step
will mean new opportunities for users and for advertisers and there will be more
enhancements to come."
To view the new Reuters.com homepage, visit http://www.reuters.com.
Reuters
Reuters, the news and media division of Thomson Reuters, is the world's largest
international multimedia news provider reaching more than one billion people
every day. Reuters provides trusted business, financial, national, and
international news to professionals via Thomson Reuters desktops, the world's
media organizations, and directly to consumers at Reuters.com.
Thomson Reuters
Thomson Reuters is the world's leading source of news and information for
professional markets. Our customers rely on us to deliver the intelligence,
technology and expertise they need to find trusted answers. The business has
operated in more than 100 countries for more than 100 years. Thomson Reuters
shares are listed on the Toronto and New York Stock Exchanges. For more
information, visit www.thomsonreuters.com
CONTACT
Heather Carpenter
PR Manager, Head of Special Projects
Reuters
heather.carpenter(at)thomsonreuters.com
646-223-8551
This announcement is distributed by GlobeNewswire on behalf of
GlobeNewswire clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Thomson Reuters Corporation via GlobeNewswire
[HUG#2004014]
Unternehmensinformation / Kurzprofil:
Datum: 15.04.2016 - 15:30 Uhr
Sprache: Deutsch
News-ID 464331
Anzahl Zeichen: 4212
contact information:
Town:
New York
Kategorie:
Business News
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