DBC (M Line) launches alliance with Dreams (UK)
(Thomson Reuters ONE) -
* M Line will be available in 133 stores in the United Kingdom from end June
2016
DBC, a subsidiary of Beter Bed Holding, has announced that it is partnering with
bed and mattress specialist Dreams. Dreams will stock the M Line range in 133 of
its stores, nationwide. M Line is strengthening its position in the European
bedding market through this strategic alliance.
Chief Executive Officer Ton Anbeek:
'We are delighted to announce the alliance with Dreams. This fits in perfectly
with our European expansion strategy. M Line will gain access to the UK market
through its sophisticated range of high-quality mattresses.'
Dreams was founded in 1985 and has been one of the United Kingdom's leading
bedding specialists for more than 30 years. For more information, visit
www.dreams.co.uk.
Beter Bed Holding is a European retail organisation that strives to offer its
customers a comfortable and healthy night's rest every night at an affordable
price. The company does this via stores and its own web shops through the
formats:
* Matratzen Concord, located in Germany, Switzerland and Austria.
* Beter Bed, located in the Netherlands and Belgium.
* Beddenreus, located in the Netherlands.
* El Gigante del Colchón, located in Spain.
* Literie Concorde, located in France.
* Sängjätten, located in Sweden.
The retail formats ensure products of good quality, offer better advice than
their competitors and always offer the best possible deal.
Beter Bed Holding is also active as a wholesaler of branded products in the
bedroom furnishing sector via its subsidiary DBC International. The
international brand M Line is sold in the Netherlands, Germany, Belgium,
Austria, Switzerland, Spain, France and the United Kingdom.
The current total number of stores is 1,185. In 2015, the company achieved net
revenue of ? 385.4 million. 70.1% of this figure was realised outside the
Netherlands.
Beter Bed Holding N.V. has been listed on the Euronext Amsterdam since December
1996 and its shares (BBED NL0000339703) have been included in the AScX Index.
For more information:
Ton Anbeek Bart Koops
Chief Executive Officer Chief Financial Officer
+31 (0)413 338819 +31 (0)413 338819
+31 (0)6 53662838 +31 (0)6 46761405
ton.anbeek(at)beterbed.nl bart.koops(at)beterbed.nl
Click for the Pdf version of the press release on the link below.
press release 22-6-2016.pdf:
http://hugin.info/132850/R/2022495/751418.pdf
This announcement is distributed by GlobeNewswire on behalf of
GlobeNewswire clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Beter Bed Holding NV via GlobeNewswire
[HUG#2022495]
Unternehmensinformation / Kurzprofil:
Datum: 22.06.2016 - 17:45 Uhr
Sprache: Deutsch
News-ID 479459
Anzahl Zeichen: 3412
contact information:
Town:
Uden
Kategorie:
Business News
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"DBC (M Line) launches alliance with Dreams (UK)"
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