MEDIA BROADCAST Deploys ADVA FSP 3000 in Nationwide Connectivity Backbone
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ADVA Optical Networking SE /
MEDIA BROADCAST Deploys ADVA FSP 3000 in Nationwide Connectivity Backbone
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ADVA Optical Networking's Unique Solution Enables Native HD Video Transport and
Data Services Over Optical Fiber
Cologne, Germany. July 14, 2016. ADVA Optical Networking announced today that
MEDIA BROADCAST, Germany's leading media and broadcasting service provider, has
deployed the ADVA FSP 3000 to power its scalable fiber optic backbone throughout
Germany. The technology is being used to transport data services, uncompressed
high-quality video and audio services directly on the optical network. Native
video transmission on the physical layer radically simplifies the process of
transporting media data by eliminating costly conversion methods and removing
signal degradation. The ADVA FSP 3000 transport solution is also unique as it
features multichannel audio digital interface (MADI) technology to route up to
64 discrete digital audio signals integrated in the optical transport layer.
"Having the freedom to transport video and audio in its native format puts our
customers in a fantastic position. It enables them to transmit content between
production sites, event locations and studios in the highest quality," said
Daniel Wolbers, group manager, transport and infrastructure, MEDIA BROADCAST.
"We expect that the demand for uncompressed video transmission will increase
further. That's why we decided to upgrade our backbone. Now we're prepared for
the future and can continue to deliver brilliant performance according to the
needs of our customers."
MEDIA BROADCAST's backbone network will support high-performance transmission of
any traffic protocol, including HD-SDI and 3G-SDI video and multiple audio
signals with MADI devices. The network utilizes each optical wavelength to
transmit a variety of video, audio and data channels simultaneously. MEDIA
BROADCAST has already used the ADVA FSP 3000's capabilities to build tailor-made
transport solutions for some of Germany's major media enterprises. These include
new contribution networks for public broadcasters Rundfunk Berlin-Brandenburg
and Mitteldeutscher Rundfunk and the transmission of live Bundesliga games for
Westdeutscher Rundfunk via FSP 3000 access links connecting all stadiums to the
nationwide backbone.
"MEDIA BROADCAST is deeply committed to innovation. They believe in harnessing
the most advanced technology available to help broadcasters connect with
audiences and share their vision," commented Thomas Schneider, director,
enterprise business development, ADVA Optical Networking. "Now everything from
breaking news to groundbreaking TV drama can be transported at the lowest
latency and viewed in perfect HD quality. The power to transmit raw,
uncompressed video and audio formats frees MEDIA BROADCAST's customers to do
what they do best. It enables them to be creative, to be daring, to deliver
exciting content that they know their audiences will love. What's more, the
modular design of our FSP 3000 means MEDIA BROADCAST will be able to scale to
100Gbit/s and beyond in the future."
Watch the latest ADVA FSP 3000 video for more information:
http://adva.li/3dfsp3000.
# # #
At ADVA Optical Networking we're creating new opportunities for tomorrow's
networks, a new vision for a connected world. Our intelligent telecommunications
hardware, software and services have been deployed by several hundred service
providers and thousands of enterprises. Over the past twenty years, our
innovative connectivity solutions have helped to drive our customers' networks
forward, helped to drive their businesses to new levels of success. We forge
close working relationships with all our customers. As your trusted partner we
ensure that we're always ready to exceed your networking expectations. For more
information on our products and our team, please visit us at:
www.advaoptical.com.
Published By:
ADVA Optical Networking SE, Munich, Germany
www.advaoptical.com
For Press:
Gareth Spence
t +44 1904 699 358
public-relations(at)advaoptical.com
For Investors:
Stephan Rettenberger
t +49 89 890 665 854
investor-relations(at)advaoptical.com
This announcement is distributed by GlobeNewswire on behalf of
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(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: ADVA Optical Networking SE via GlobeNewswire
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Unternehmensinformation / Kurzprofil:
Datum: 14.07.2016 - 09:00 Uhr
Sprache: Deutsch
News-ID 483293
Anzahl Zeichen: 5540
contact information:
Town:
Martinsried/Munich
Kategorie:
Business News
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