Haglöfs appoints new CEO
(Thomson Reuters ONE) -
Haglöfs has appointed Nicolas Warchalowski as its new CEO. Nicolas is currently
Marketing and Sales Director at Haglöfs and will take up his new position 1(st)
of January 2011. At the same time Haglöfs' current CEO, Mats Hedblom, will
transfer into a new position as Corporate Advisor within the Haglöfs Group.
Haglöfs, founded in 1914, is one of Europe's leading outdoor brands. With
corporate headquarters in Avesta, Sweden, Haglöfs is present in 19 markets in
Europe and Asia. Haglöfs is since August 2010 owned by Japanese sporting goods
company ASICS.
Nicolas Warchalowski has been Marketing and Sales Director at Haglöfs since
2009. Previously, Nicolas has extensive experience from international sales and
global brand building as CEO for the Red Bull Carpe Diem division N. America as
well as management positions within Procter & Gamble.
"Under the management of Mats Hedblom Haglöfs has developed from a small outdoor
company into the dominant player in the Nordics and one of the leading outdoor
brands in Europe. Haglöfs has for several years been working on a long-term plan
to boost the organization in a global brand positioning perspective. Together
with Asics we have now set new long-term goals and developed our strategies with
the overall target to develop Haglöfs into one of the leading outdoor brands in
the world. This is also a good time to hand over the leadership. Nicolas is with
his prior experience and performance, personality and time with Haglöfs in our
mind the one to lead the Haglöfs organization into the future," says Haglöfs'
Chairman of the Board, Lars Göthlin.
Nicolas Warchalowski will take up his new position on 1(st) of January 2011.
Consequently, Haglöfs' current CEO, Mats Hedblom, will transfer into a new
position as Corporate Advisor within the Haglöfs Group.
"The transition of leadership within Haglöfs has been in our plans for some time
now. I've been with Haglöfs for more than 30 years and I have seen Haglöfs grow
and develop into one of the leading outdoor brands in Europe. It is not without
pride I can look back at what our organization has accomplished up until now. We
have a strong brand, a strong organization and a strong offer. We are now about
to go on a global journey that will take Haglöfs out into new parts of the world
and it is the perfect time to hand over to Nicolas," Mats Hedblom, Haglöfs' CEO
comments.
"I have had the opportunity to work closely with Mats for two years and it's
with great respect for both for what he and the Haglöfs organization have
accomplished I now take on this exciting and challenging assignment. I also look
forward to continuing working closely with Mats to gain from his extensive
knowledge and experience," says Nicolas Warchalowski, Market and Sales Director
at Haglöfs.
"During the 1990s Haglöfs established the brand in The Nordics, during the
2000s in Europe. We are now starting on a third journey to develop Haglöfs into
a true global outdoor brand. Our strong offer in combination with Haglöfs'
leading European position and the fact that we now have greater possibilities as
part of the Asics family is a good platform to become one of the leading outdoor
brands in the world," Nicolas Warchalowski concludes.
For further information, please contact:
Mats Hedblom, CEO
Tel: + 46 (0)70-528 70 07
mats.hedblom(at)haglofs.se
Nicolas Warchalowski, Marketing & Sales Director
Tel: + 46 (0)70- 364 44 23
nicolas.warchalowski(at)haglofs.se
Haglöfs is one of the world's leading outdoor suppliers and offers a responsible
brand that meets modern day demands for products with a high level of
functionality, good design and value for money to people who invest in an active
outdoor lifestyle. Sales for 2009 amounted to SEK 590 million and the company
has over the last five years achieved an average growth of 15.8 percent. Haglöfs
is owned by ASICS Corporation since the 20th of August 2010. www.haglofs.se
CONTACTS:
PR & Media Manager: Sara Skogsberg Cuadras,sara.skogsberg-cuadras(at)haglofs.se
CEO: Mats Hedblom,mats.hedblom(at)haglofs.se
CFO: Jim Jonsson,jim.jonsson(at)haglofs.se
Product & Production Director: Johnny Claus,johnny.claus(at)haglofs.se
Marketing & Sales Director: Nicolas Warchalowski,nicolas.warchalowski(at)haglofs.se
Director of Sustainability: Lennart Ekberg,lennart.ekberg(at)haglofs.se
[HUG#1465282]
Press release (PDF):
http://hugin.info/136193/R/1465282/403516.pdf
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Source: HAGLÖFS SCANDINAVIA AB via Thomson Reuters ONE
Unternehmensinformation / Kurzprofil:
Datum: 25.11.2010 - 13:31 Uhr
Sprache: Deutsch
News-ID 49118
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