MLB Network and Ericsson in multi-year agreement
(Thomson Reuters ONE) -
* MLB Network selects Ericsson's PIERO software for 3D sports graphics and
data visualization
* Software deployed across MLB Network's extensive programming schedule
* MLB Network is a 24-hour cable TV network providing the most comprehensive
coverage of Major League Baseball
Ericsson (NASDAQ: ERIC) today announced that it has signed a multi-year contract
with MLB Network for its real time sports graphics software, PIERO.
MLB Network is the ultimate television destination for baseball fans, featuring
the multiple Emmy Award-winning "MLB Tonight," live regular season and
Postseason game telecasts, original programming, highlights, and insights and
analysis from the best in the business, including Bob Costas, Peter Gammons, Al
Leiter, Bill Ripken, Harold Reynolds and Tom Verducci.
MLB Network will deploy PIERO for coverage across its programming schedule 24
hours a day.
PIERO is Ericsson's world-leading sports graphics software specifically designed
to enhance and analyze sports for broadcasters and TV service providers. The
system is integrated with major sports data providers to enable data
visualization and create a more engaging experience for the audience. PIERO is
used by over 50 broadcasters around the world to deliver fast and accurate
graphics of sports programming and to enhance broadcast presentation of high-
profile sporting events such as the Olympic Games and Formula 1.
Thorsten Sauer, Head of Broadcast and Media Services, Ericsson, says: "MLB
Network has selected Ericsson to help take the viewing experience of America's
national pastime to the next level. Our software will enhance its sports
programming and provide an effective way for MLB Network to drive audience
retention and further increase engagement with their fans right across the US
from coast to coast."
The PIERO software enables a wide range of graphical effects to be added to
video; from simple markers and counters to more sophisticated effects such as
heat maps, formations and 3D flyarounds that can be used in live productions or
highlight shows. PIERO offers bespoke modules for a wide variety of sports, from
tennis and baseball to lacrosse and handball.
Earlier this year, Ericsson announced the launch of PIERO Augmented Reality, the
latest addition to Ericsson's PIERO product suite. The industry-first technology
allows broadcasters to go beyond rudimentary, pre-built 2D graphics and bring
events to life through data-driven stories for even more compelling viewing and
deeper engagement through stunning artistry in real time during studio shows.
NOTES TO EDITORS
About MLB Network
MLB Network is the ultimate television destination for baseball fans, featuring
the multiple Emmy Award-winning MLB Tonight, live regular season and Postseason
game telecasts, original programming, highlights, and insights and analysis. MLB
Network debuted on January 1, 2009 in a record-setting 50 million homes, is
currently distributed in approximately 68 million homes throughout the U.S.,
Canada and Puerto Rico, and is available for live, authenticated streaming via
MLB.com At Bat and MLBNetwork.com. For more information and to find MLB Network
in your area, go to www.MLBNetwork.com.
For media kits, backgrounders and high-resolution photos, please visit
www.ericsson.com/press
Information about Ericsson's Broadcast and Media Services portfolio
Broadcast and Media Services press backgrounder
Ericsson is the driving force behind the Networked Society - a world leader in
communications technology and services. Our long-term relationships with every
major telecom operator in the world allow people, business and society to
fulfill their potential and create a more sustainable future.
Our services, software and infrastructure - especially in mobility, broadband
and the cloud - are enabling the telecom industry and other sectors to do better
business, increase efficiency, improve the user experience and capture new
opportunities.
With approximately 115,000 professionals and customers in 180 countries, we
combine global scale with technology and services leadership. We support
networks that connect more than 2.5 billion subscribers. Forty percent of the
world's mobile traffic is carried over Ericsson networks. And our investments in
research and development ensure that our solutions - and our customers - stay in
front.
Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales
in 2015 were SEK 246.9 billion (USD 29.4 billion). Ericsson is listed on NASDAQ
OMX stock exchange in Stockholm and the NASDAQ in New York.
www.ericsson.com
www.ericsson.com/news
www.twitter.com/ericssonpress
www.facebook.com/ericsson
www.youtube.com/ericsson
FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail: media.relations(at)ericsson.com
Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail: investor.relations(at)ericsson.com
Ericsson_MLB Network_Piero:
http://hugin.info/1061/R/2039530/760256.pdf
PIERO MLB 2:
http://hugin.info/1061/R/2039530/760396.jpg
PIERO MLB 3:
http://hugin.info/1061/R/2039530/760397.jpg
PIERO MLB 1:
http://hugin.info/1061/R/2039530/760395.jpg
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Ericsson via GlobeNewswire
Unternehmensinformation / Kurzprofil:
Datum: 06.09.2016 - 09:00 Uhr
Sprache: Deutsch
News-ID 492782
Anzahl Zeichen: 6307
contact information:
Town:
STOCKHOLM
Kategorie:
Business News
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