Dance Fans Fill An Aircraft Using Twitter
(Thomson Reuters ONE) -
KLM is the world's first airline to add a flight to its schedule following a bet
on Twitter. The flight will depart for Miami on 21 March.
The action was prompted by the American "Spring Break" which this year will
coincide with the Ultra Music Festival from 25 to 27 March, in Miami. The bet
was a simple one. If the initiators could get enough people to reserve a seat on
www.fly2miami.nl before 6 December, KLM would agree to add a non-stop flight
from Amsterdam to Miami especially for the Dutch Dance Industry. The flight was
filled within five hours and the counter now stands at 351 reservations.
"It became clear to KLM very quickly that the idea of a direct flight to Miami
is a popular one among the Dutch Dance Scene. "It's why we took on the bet!"
said Martijn van der Zee, VP E-Commerce at KLM. "We can rightly call it a first
- the first time KLM will deploy an aircraft following a request on Twitter.
Social media are becoming more and more important to KLM to offer information
and service to our customers."
[HUG#1467648]
Press Release (PDF):
http://hugin.info/130669/R/1467648/405288.pdf
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Source: KLM via Thomson Reuters ONE
Unternehmensinformation / Kurzprofil:
Datum: 01.12.2010 - 14:18 Uhr
Sprache: Deutsch
News-ID 49306
Anzahl Zeichen: 1791
contact information:
Town:
Amstelveen
Kategorie:
Business News
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"Dance Fans Fill An Aircraft Using Twitter"
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