Poggenpohl now ranks first among German kitchen manufacturers
(Thomson Reuters ONE) - Premium brand from East-Westphalia ranks sixth in the table of Germanluxury brands and first among German manufacturers of premiumkitchens - Survey by "Wirtschaftswoche" of the Top 30 Germanmanufacturers of luxury goods - Poggenpohl in illustrious companyincluding such famous brand names as A. Lange & Söhne, Maybach,Glashütte and Porsche.Herford, 18 August 2009. The oldest and also best known kitchen brandworldwide, Poggenpohl also ranks first among premium manufacturers inGermany. According to a survey undertaken by the Munich brand agencyBrand Rating on behalf of the journal "Wirtschaftswoche", Poggenpohlranks sixth among the Top 30 German premium brands, making it thehighest-ranking furniture brand in the country (Wirtschaftswoche No.34 dated 17 August 2009, p. 42).According to the magazine, "the kitchen company has advanced, throughits consistent brand policy, to the top of the table of German luxurybrands". As one of the Top 10, Poggenpohl is in the best society,topped only by noble brands including A. Lange & Söhne (which leadsthe field of luxury brands), Maybach, Glashütte, Porsche andWiesmann. "We are proud of this rating, for it confirms that ourbusiness model is consistently oriented towards the premium segment,"says Poggenpohl's managing director Elmar Duffner.Specialists at the Brand Rating agency survey a total of 100 luxurybrands in Germany every two years in order to draw up a ranking ofthe 30 top brands. The factors investigated include price bonus,price level and brand appeal. The luxury brands are additionallyevaluated in 150 expert meetings.Poggenpohl was founded as a manufacturer of premium kitchens in 1892by Friedemir Poggenpohl. The company designs and builds exclusive,deluxe kitchens for discerning customers solely at its location inHerford. Poggenpohl kitchens are distributed to more than 70countries through the company's own kitchen studios and exclusiveretail outlets.Poggenpohl employs 570 men and women worldwide, generating totalsales of 128 million euros in the financial year 2008. Since 2000,Poggenpohl Möbelwerke GmbH has been a member of the Swedish NobiaGroup, Europe's largest kitchen manufacturer.Note: The text of the press release and photographs can be downloadedfrom the Poggenpohl press databank at www.poggenpohl.comFurther information / contact for the press:Thomas OberlePublic Relations ManagerPoggenpohl Möbelwerke GmbHTel. +49 (0)5221 / 381-485E-mail: Thomas.Oberle(at)poggenpohl.comThis announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
Datum: 21.08.2009 - 09:22 Uhr
Sprache: Deutsch
News-ID 4941
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