Hard Rock Heals Foundation Debuts on Global Stage
(Thomson Reuters ONE) -
Organization Seeks to Raise $10 Million for Global Music Charities by 2021
ORLANDO, Fla., Sept. 26, 2016 (GLOBE NEWSWIRE) -- Hard Rock is aiming to heal
the world, one music note at a time. Since opening in 1971, Hard Rock
International has been committed to two consistent brand pillars- music and
philanthropy. Hard Rock International is combining these two passions with the
launch of the Hard Rock Heals Foundation, a global charity that aims to improve
lives through the power of music. New Hard Rock Heals Foundation programs
include a dedicated merchandise line and Hard Rock Heals Foundation hotel suites
that offer a musically enhanced experience. Each of these initiatives
implemented at Hard Rock Cafe and Hotel venues will directly benefit the Hard
Rock Heals Foundation.
"The creation of Hard Rock Heals Foundation marks the strategic decision for our
brand to unite all philanthropic efforts, including global initiatives and local
events, under one charity platform to benefit one common goal: making the world
a better place through music," said Kellie Brown, Philanthropy Manager for Hard
Rock International. "By the close of 2021, Hard Rock Heals Foundation's goal is
to fundraise a minimum of $10 million for organizations immersed in music
philanthropy."
The foundation's motto, Love.Amplified., seeks to inspire us all to turn up the
volume and deliver the message that lives can be improved by the power of music.
The Hard Rock Heals Foundation provides grants and assistance to music-centric,
health and wellness programs worldwide, including the foundation's inaugural
partners MyMusicRx, Musicians on Call, Stax Academy, Street Symphony, Bombay
Teen Challenge and Nordoff Robbins.
All funds raised through Hard Rock's various philanthropic efforts at cafes,
hotels, casinos and other venues will be used to support global and local
efforts that tie closely to Hard Rock's greatest brand differentiator - music.
Guests can also join Hard Rock in its mission to stay true to its mottos, "Love
All - Serve All" and "Take Time to be Kind" through Hard Rock's new merchandise
line, hotel rooms, and live music programs.
Shop for Good
The limited edition Hard Rock Heals Foundation Retail Collection is available
for purchase at Rock Shops at Hard Rock Cafe, Hotel and Casino properties around
the world. Fifteen percent of proceeds from the collection benefit key music
organizations such as Street Symphony, Musicians on Call, Bombay Teen Challenge
and more. Exclusive retail items include:
* Unisex shirt bearing the phrase "Love. Amplified."
* City-specific pin series in the shape of a music note
* Lapel pins showcasing the Hard Rock Heals Foundation logo
* Hard Rock Heals Foundation candles
* Hard Rock Heals Foundation socks
* 24-oz Hard Rock Heals Foundation tervis water bottle
Sleep to Support
Guests of Hard Rock Hotels are invited to relax, rejuvenate and recharge while
giving back. Upon check-in for stays taking place anytime between Sept. 12 and
Nov. 12, 2016, Hard Rock Hotel guests will have the exclusive opportunity to
upgrade their stay to the Hard Rock Heals Foundation Suite, pending
availability. As part of the activation, 15 percent of proceeds from the Heals
rooms will benefit the Hard Rock Heals Foundation.
Designed to deliver an exceptionally serene space for relaxation, the Hard Rock
Heals Foundation Suite is outfitted with an iPad featuring guided meditations
and Hard Rock's "Healing at the Speed of Sound" playlist. Integrated with
binaural beats, the "Healing at the Speed of Sound" playlist provides guests
with a restorative audio experience, transporting them into a therapeutic state
of relaxation. The suite also comes equipped with a JBL Authentics L16 speaker
and Maduka yoga mat.
Play for Philanthropy
Live music and philanthropy come together to contribute to the Hard Rock Heals
Foundation. At select Hard Rock properties, $1 from every ticket sold for live
music performances and events will be donated to the Hard Rock Heals Foundation.
Please visit www.hardrockheals.com for additional information on the Hard Rock
Heals Foundation.
Suggested Tweet: Celebrate #HardRockHeals w/ (at)hardrock who will donate $10
million to healing music causes around the world by
2021!http://hardrock.co/29TqPiL
About Hard Rock International
With venues in 70 countries, including 167 cafes, 23 hotels and 11 casinos, Hard
Rock International (HRI) is one of the most globally recognized companies.
Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest
collection of music memorabilia, which is displayed at its locations around the
globe. Hard Rock is also known for its collectible fashion and music-related
merchandise, Hard Rock Live performance venues and an award-winning website. HRI
owns the global trademark for all Hard Rock brands. The company owns, operates
and franchises Cafes in iconic cities including London, New York, San Francisco,
Sydney and Dubai. HRI also owns licenses and/or manages hotel/casino properties
worldwide. Destinations include the company's two most successful Hotel and
Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI
parent company The Seminole Tribe of Florida, as well as other exciting
locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San
Diego. Upcoming new Hard Rock Cafe locations include Reykjavik, Shanghai, Baku
and San Juan. New Hard Rock Hotel projects include Abu Dhabi, Atlanta, Berlin,
Dubai, Itapema, London, Los Cabos, New York City, Tenerife, and Shenzhen, Dalian
and Haikou in China. For more information on Hard Rock International,
visit www.hardrock.com.
Contact:
Lauren Harrison/Daniella DelaOsa
The Zimmerman Agency
Hardrock-pr(at)zimmerman.com
850-668-2222
Katelyn Kwiatkowski
Coyne PR
973-588-2000
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Hard Rock International via GlobeNewswire
Unternehmensinformation / Kurzprofil:
Datum: 26.09.2016 - 11:09 Uhr
Sprache: Deutsch
News-ID 496841
Anzahl Zeichen: 7008
contact information:
Town:
Orlando
Kategorie:
Business News
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"Hard Rock Heals Foundation Debuts on Global Stage"
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