3 Italia in IT efficiency contract with Ericsson

3 Italia in IT efficiency contract with Ericsson

ID: 49715

(Thomson Reuters ONE) -


* Seven-year managed services contract for data center consolidation and
modernization of IT infrastructure
* Faster delivery of new services and enhanced quality with better flexibility
and more capacity in IT
* IT hardware, software and energy costs decreased by up to 50 percent

3 Italia has chosen Ericsson (NASDAQ:ERIC) to modernize its IT infrastructure
and systems including hardware and software, IP connectivity, operating systems
and storage.

With more than nine million 3G subscribers, 3 Italia delivers a wide range of
communication services such as voice, video, internet access, mobile TV and
entertainment. With Ericsson's help, Italians will get new services even faster
as 3 Italia's IT environment is improved, resulting in strengthened data
capacity with more flexibility and better quality of service.

The contract covers data center consolidation with hardware modernization,
upgrade and consolidation of 3 Italia's software application domains, as well as
transformation of operations and business support systems (OSS/BSS), for example
systems for billing and customer relationship management. The new agreement
builds on the managed services partnership established between 3 Italia and
Ericsson in 2005.

3 Italia's current three data centers will be consolidated into two, located in
Rome and Milan. This, combined with the introduction of a new virtualized
software architecture, housing all of 3 Italia's applications and allowing the
operator to use its total IT infrastructure more efficient, means the operator
can lower its energy and IT hardware and software costs by 40 and 50 percent
respectively. Ericsson will also manage, maintain and upgrade the infrastructure
until 2017.

Antonella Ambriola, CTO 3 Italia, says: "Ericsson has been our partner in
building our nationwide 3G network in Italy. Now, they are also taking




responsibility for improving our IT infrastructure, including the systems we
build our services offering on. With the relationship we already have today, we
are confident Ericsson will contribute in the same positive way as an IT
consultant as they have as a network infrastructure supplier."

Valter D'Avino, head of Managed Services, Ericsson says: "By strengthening our
offering within the IT business we move into an arena where operators previously
have not seen us as a natural partner. With 3 Italia we are not only taking on a
new leading role to modernize and improve their IT infrastructure, we are doing
it with the same ambition we always do in the relationship with our customers -
we are there to help develop and expand their business. This gives 3 Italia the
ability to further focus on their customers while we take on the responsibility
to manage their IT operations."

The relationship with 3 Italia and Ericsson dates back to 2001 when the operator
selected its UMTS suppliers. In 2005, the two parties signed one of the largest
managed services contracts in the telecom industry. On June 5, 2009, 3 Italia
awarded Ericsson a network transformation deal to upgrade its WCDMA/HSPA
network, extending the managed services deal with five years until 2014.

Notes to editors:

Press release from June 5, 2009,
"Ericsson and 3 Italia sign exclusive network transformation deal and extend
managed services agreement":http://www.ericsson.com/news/1320469

 Ericsson Global Services press information:

http://www.ericsson.com/ericsson/press/facts_figures/doc/BUGS_Press_Backgrounder
_Q2_2010.pdf

Our multimedia content is available at the broadcast room:
www.ericsson.com/broadcast_room

Ericsson is the world's leading provider of technology and services to telecom
operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and
provides support for networks with over 2 billion subscribers and has the
leading position in managed services. The company's portfolio comprises mobile
and fixed network infrastructure, telecom services, software, broadband and
multimedia solutions for operators, enterprises and the media industry. The Sony
Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich
personal mobile devices.

Ericsson is advancing its vision of being the "prime driver in an all-
communicating world" through innovation, technology, and sustainable business
solutions. Working in 175 countries, more than 80,000 employees generated
revenue of SEK 206.5 billion (USD 27.1 billion) in 2009. Founded in 1876 with
the headquarters in Stockholm, Sweden, Ericsson is listed on NASDAQ OMX,
Stockholm and NASDAQ New York.

www.ericsson.com
www.twitter.com/ericssonpress
www.facebook.com/technologyforgood
www.youtube.com/ericssonpress



About 3 Italia
3 Italia, controlled by the Hutchison Whampoa Group, won a UMTS license in Italy
in 2000, launched its services in 2003. It is now the leader in the UMTS market
in Italy, thanks to a wide offering of multimedia, video communication and
internet services, as well as entertainment, music, information, cinema, sport
and TV on the move.



About Ericsson Consulting and Systems Integration
More advanced end-user services and the need to fulfill consumer expectations,
combined with market liberalization, create pressure to transform the world of
communication. To remain competitive, operators and service providers need to
take a holistic approach to processes, people, tools and technology when
transforming and modernizing their businesses and operations. Ericsson has more
than 10,000 consulting and systems integration experts providing services in the
areas of business strategy, operational efficiency, OSS/BSS transformation,
competence development and network technology modernization. Ericsson delivers
more than 1300 consulting and systems integration projects each year in multi-
vendor and multi-technology environments to operators, governments, utilities
and transport organizations. These range from end-to-end transformation projects
to single solution assignments.

FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail:media.relations(at)ericsson.com

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:investor.relations(at)ericsson.com









Press release PDF:
http://hugin.info/1061/R/1472602/409206.pdf

Photo Valter D'Avino:
http://hugin.info/1061/R/1472602/409209.jpg

Photo #2 Valter D'Avino:
http://hugin.info/1061/R/1472602/409210.jpg




This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.

Source: Ericsson via Thomson Reuters ONE

[HUG#1472602]


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Bereitgestellt von Benutzer: hugin
Datum: 15.12.2010 - 08:01 Uhr
Sprache: Deutsch
News-ID 49715
Anzahl Zeichen: 7807

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