Mobile video viewing up over 200 hours a year since 2012
(Thomson Reuters ONE) -
* Ericsson ConsumerLab TV & Media Report, representing views of 1.1 billion
consumers, reveals massive scale of growth in mobile video viewing
* Weekly share of time spent watching TV and video on mobile devices has grown
by 85 percent in the last six years
* US consumers rate Video on Demand (VOD) services higher than broadcast TV,
despite spending substantially more time (45 percent) choosing what to watch
when using them
Ericsson (NASDAQ: ERIC) today launched the seventh edition of its annual
ConsumerLab TV & Media Report, which details the enormous and rapid shift in TV
and video viewing behavior towards mobility. The report also shows that while
both mobile video and on-demand TV viewing have soared over the past seven
years, content discovery remains a huge frustration for consumers.
Continued shift to mobile:
Average viewing times on mobile devices has grown by more than 200 hours a year
since 2012, driving up overall TV and video viewing by an additional 1.5 hours a
week. The surge in mobile viewing is offset with a decline in fixed screen
viewing of 2.5 hours a week, however the appetite for TV and video is not
waning.
* Weekly share of time spent watching TV and video on mobile devices has grown
by 85 percent (2010-2016); on fixed screens it has gone down by 14 percent
over the same period
* 40 percent of consumers globally are 'very interested' in a mobile data plan
that includes unrestricted video streaming
* In the US, 20 percent of mobile viewing is paid-for content using services
such as Netflix, Hulu, and Amazon Prime
Content discovery - how hard can it be?
A major issue, highlighted by the report, is low consumer satisfaction when
trying to find something to watch. 44 percent of US consumers say they can't
find anything to watch on linear TV on a daily basis, an increase of 22 percent
compared with last year (36 percent). In contrast, US consumers spend 45 percent
more time choosing what to watch on VOD services than linear TV.
Paradoxically, 63 percent of consumers claim that they are very satisfied with
content discovery when it comes to their VOD service, while only 51 percent say
the same for linear TV. The findings suggest that although the VOD discovery
process is more time consuming than with linear broadcast TV, consumers rate it
as less frustrating, as it implicitly promises the opportunity to find something
they want to watch, when they want to watch it.
Popularity of on-demand services soars:
The total viewing time of on-demand content - such as streamed TV series, movies
and other TV programs - has increased 50 percent since 2010. Strong indicators
of this growing engagement and satisfaction with VOD services include:
* Consumers continue to embrace binge watching; 37 percent watch two or more
episodes of the same show in a row on a weekly basis, more than a fifth say
they do this daily
* Consumer spending on VOD services in the US has increased by over 60 percent
since 2012, from $13 to $20 per month
* 40 percent of respondents say they watch YouTube daily; a substantial 10
percent of consumers say they watch YouTube for more than three hours a day
Zeynep Ahmet, Senior Advisor, Ericsson ConsumerLab says: "Based on our extensive
research, we can see consumers increasingly ask for seamless access to high
quality TV and video content, across services and devices. For consumers in
general, and millennials in particular, being able to watch on the smartphone is
key. Consumers not only want the shared, social broadcast TV experience, they
also expect the flexibility of an à la carte on-demand media offering. Today's
experience is multifaceted and consumers want to create their own worlds of
compelling, personalized content."
NOTES TO EDITORS
Ericsson ConsumerLab TV & Media Report 2016 (HTML and PDF versions)
Infographic
About this report
Based on interviews with 30,000 individuals in 24 countries, statistically
representing the views of 1.1 billion people, the Ericsson ConsumerLab TV and
Media Report 2016 is the largest study of its kind into TV viewing habits. With
supporting data and insight from on-device measurements and qualitative
research, the report details the latest consumer behaviors, attitudes and
demands in relation to TV and Media, and the potential impact these trends can
have on current industry business models.
Interviews were undertaken with consumers aged 16-69 across 24 markets:
Australia, Brazil, Canada, China, Colombia, Dominican Republic, Germany, Greece,
India, Italy, Mexico, the Netherlands, Poland, Portugal, Romania, Russia, South
Africa, Spain, Sweden, Taiwan, Turkey, the UK and the US. All respondents have a
broadband Internet connection at home and watch TV and video at least once a
week. Almost all use the Internet on a daily basis.
About Ericsson
For media kits, backgrounders and high-resolution photos, please visit
www.ericsson.com/press
Ericsson is the driving force behind the Networked Society - a world leader in
communications technology and services. Our long-term relationships with every
major telecom operator in the world allow people, business and society to
fulfill their potential and create a more sustainable future.
Our services, software and infrastructure - especially in mobility, broadband
and the cloud - are enabling the telecom industry and other sectors to do better
business, increase efficiency, improve the user experience and capture new
opportunities.
With approximately 115,000 professionals and customers in 180 countries, we
combine global scale with technology and services leadership. We support
networks that connect more than 2.5 billion subscribers. Forty percent of the
world's mobile traffic is carried over Ericsson networks. And our investments in
research and development ensure that our solutions - and our customers - stay in
front.
Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales
in 2015 were SEK 246.9 billion (USD 29.4 billion). Ericsson is listed on NASDAQ
OMX stock exchange in Stockholm and the NASDAQ in New York.
www.ericsson.com
www.ericsson.com/news
www.twitter.com/ericssonpress
www.facebook.com/ericsson
www.youtube.com/ericsson
FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail: media.relations(at)ericsson.com
Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail: investor.relations(at)ericsson.com
Graph_TV+video viewing per device:
http://hugin.info/1061/R/2053867/768779.jpg
ConsumerLab TV-Media Report 2016_Press Release:
http://hugin.info/1061/R/2053867/768778.pdf
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Ericsson via GlobeNewswire
Unternehmensinformation / Kurzprofil:
Datum: 03.11.2016 - 09:00 Uhr
Sprache: Deutsch
News-ID 504711
Anzahl Zeichen: 7887
contact information:
Town:
STOCKHOLM
Kategorie:
Business News
Diese Pressemitteilung wurde bisher 236 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Mobile video viewing up over 200 hours a year since 2012"
steht unter der journalistisch-redaktionellen Verantwortung von
Ericsson (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
