Haglöfs growing according to plan
(Thomson Reuters ONE) -
When Haglöfs sums up 2010, it can be concluded that the company is continuing to
develop according to plan. Annual growth in 2010 was good and if currency
effects are taken out of the equation, it was above Haglöfs' long-term growth
target. Looking at individual markets, growth was much stronger in markets where
Haglöfs has channeled extra resources in recent years - a welcome confirmation
that investments are yielding results.
Even in times of change, most things stay the same. Haglöfs works on the basis
of a long-term plan and the Haglöfs model is strong. Quality, fit, functionality
and a high level of innovation are fundamental attributes that guarantee Haglöfs
will continue to supply Outstanding Outdoor Equipment. Working to produce
products with minimal environmental impact along the entire chain - from concept
to finished product - is also a natural and integral part of present operations.
"We have a strong corporate culture, which originates from our history and is
manifested through our core values. This is also one of the main reasons why we
are able to remain successful as we develop our business activities," says
Haglöfs CEO Nicolas Warchalowski.
A year of change
2010 was in many ways a year of change. On August 20, 2010, Haglöfs welcomed a
new owner, the Japanese sporting goods company ASICS. As part of the ASICS
family, Haglöfs has additional financial resources and access to knowledge about
new markets, which will form the basis of global expansion.
"Haglöfs established itself as a leader in the Nordic region in the 1990s, and
in the following decade we developed our European position," says Nicolas
Warchalowski. "Now we are moving towards establishing Haglöfs globally. Our
strong product range and our position in Europe, plus our new dynamic as part of
ASICS, provide us with a solid platform for developing into a globally leading
outdoor brand."
Another change under Haglöfs' long-term planning strategy saw Mats Hedblom hand
over the Haglöfs leadership reins to Nicolas Warchalowski. After having
developed the company for over 30 years, Mats moved to the role of Corporate
Advisor to the Haglöfs Group. At the same time, Haglöfs reported that the
management group had been strengthened by the recruitment of a new sales
director and a new marketing director, leaving the organization even better
equipped for future global challenges.
Haglöfs' first Brand Store opened in 2010. With its central location in
Stockholm, the store offers the full Haglöfs range and also has a service
department with a complete stock of accessories. The Haglöfs Brand Store marks
the take-off of the company's new store concept which will gradually be exported
to existing and future markets.
Geographic expansion 2011
A new concept for 2011 is Haglöfs' establishment of a subsidiary in connection
with the company's entry into the South Korean market. Introducing the brand
into a new market by means of a subsidiary company illustrates the development
of Haglöfs' establishment strategy.
"We have learned lessons from our European expansion, and the financial
resources and long-term perspective offered by ASICS provide us with a direct
entry route into a new market with our own subsidiary," says Nicolas
Warchalowski. "This gives us several advantages and will be an interesting
alternative in our global strategy as we enter into new markets in the future."
Text and photos are available for download athttp://www.press-
service.info/haglofs
For further information, please contact:
Nicolas Warchalowski, CEO
Tel: + 46 (0)70- 364 44 23
nicolas.warchalowski(at)haglofs.se
Jim Jonsson, CFO
Tel: + 46 (0)70-583 37 41
jim.jonsson(at)haglofs.se
Haglöfs is one of the world's leading outdoor suppliers and offers a responsible
brand that meets modern day demands for products with a high level of
functionality, good design and value for money to people who invest in an active
outdoor lifestyle. Sales for 2009 amounted to SEK 590 million and the company
has over the last five years achieved an average growth of 15.8 percent. Haglöfs
is owned by ASICS Corporation since the 20th of August 2010.www.haglofs.se
CONTACTS:
PR & Media Manager: Sara Skogsberg Cuadras,sara.skogsberg-cuadras(at)haglofs.se
CEO: Nicolas Warchalowski,nicolas.warchalowski(at)haglofs.se
CFO: Jim Jonsson,jim.jonsson(at)haglofs.se
Sales Director: Richard Jägrud,richard.jagrud(at)haglofs.se
Marketing Director: Sara Wänseth,sara.wanseth(at)haglofs.se
Product & Production Director: Johnny Claus,johnny.claus(at)haglofs.se
Director of Sustainability: Lennart Ekberg,lennart.ekberg(at)haglofs.se
Press release (PDF):
http://hugin.info/136193/R/1483571/418795.pdf
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: HAGLÖFS SCANDINAVIA AB via Thomson Reuters ONE
[HUG#1483571]
Unternehmensinformation / Kurzprofil:
Datum: 31.01.2011 - 13:01 Uhr
Sprache: Deutsch
News-ID 50880
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