wehkamp.nl and Beter Bed form strategic alliance
(Thomson Reuters ONE) -
wehkamp.nl and Beter Bed today signed the contract enabling a close strategic
alliance. This will merge the qualities of the Netherlands' largest online
department store and the leader in the bedroom furnishings market. The
combination will be able to serve Dutch online consumers even better than at
present. wehkamp.nl will offer a full core range of Beter Bed products in its
online store, including brands such as M line, Kårlsson, Alpin+ and Pullman.
Beter Bed will take care of the logistics for its products targeted at customers
of wehkamp.nl.
Product range
The strategy that forms the basis for Beter Bed's success is characterised by an
extremely wide range of products, competitive prices, a highly customer-focused
approach and an extensive service offering. "Beter Bed's formula fits seamlessly
with the core and brand values of wehkamp.nl. Together, we can give an added
boost to the online market in bedroom products. As the largest online department
store, we would also like to offer our customers a wide range of items from
these special product groups. And with Beter bed's high-quality brands, such as
M Line, Kårlsson and Alpin+ supplementing our existing range, we can," says Paul
Nijhof, CEO of wehkamp.nl.
Online expertise
Beter Bed expects that the alliance with wehkamp.nl will enable it to realise
growth in the online segment as well. "The online market is currently growing
faster than any other. Experts foresee that in ten years' time around 30% of
revenue in the home furnishings market will be generated online. When it comes
to online shopping, wehkamp.nl has amassed years of experience and expertise,
making them the best partner in the Netherlands to collaborate with. A strategic
alliance with the Netherland's largest online department store is a great new
way for us to grow Beter Bed further," says Ton Anbeek, CEO of Beter Bed Holding
N.V.
Beter Bed
Beter Bed operates in the European bedroom furnishings market. Its activities
include retail trade through a total of 1,117 stores at the end of 2010 that
operate via the chains Beter Bed (active in the Netherlands), Matratzen Concord
(active in Germany, the Netherlands, Austria, Switzerland, Belgium and Poland),
El Gigante del Colchón (active in Spain), BeddenREUS, Dormaël and Slaapgenoten
(all three active in the Netherlands) and MAV (active in Germany). Beter Bed
Holding is also active in the field of developing and wholesaling branded
products in the bedroom furnishings sector in the Netherlands, Belgium, Germany
and Spain via its subsidiary DBC International. Beter Bed Holding achieved net
revenue of ? 374.7 million in 2010. The company has been listed on Euronext
Amsterdam since December 1996. The Beter Bed Holding share is included in the
Amsterdam Small Cap Index.
wehkamp.nl
An indirect brand of RFS Holland Holding B.V., wehkamp.nl's 1.6 million loyal
customers, some 100 million visitors a year and around 5 million shipments
annually make it the market leader for online shopping and the largest online
department store in the Netherlands. Its product range comprises approximately
100,000 items spread over the Fashion, Living and Hardware sectors. The brand
values of wehkamp.nl - modern, exciting, adventurous and committed - are
decisive for the choices concerning the product range, services, pricing and
communications. They are reflected in all elements of the retail formula. RFS
Holland Holding B.V. (RFS), the parent company of wehkamp.nl, Create2fit and
Lacent B.V., realised revenue of EUR 441 million for the 2009/2010 financial
year, the best financial result in the history of the company. The figure is
12% higher than the revenue for 2008/2009.
--------------------------------------------------------------------------------
For more information, please contact:
wehkamp.nl
Dirk van den Bogaart
Corporate Reputatiemanager en Woordvoerder
Tel. 038 - 497 3184
Mob. 06-53156851
E-Mai:. dvdbogaart(at)wehkamp.nl
Beter Bed
Ton Anbeek, Directievoorzitter
Tel. +31 (0)413 338819
Fax +31 (0)413 338829
Mob. +31 (0)6 53662838
E-mail: ton.anbeek(at)beterbed.nl
Website: www.beterbedholding.com
Please click on the link below for the pdf-version of the press release.
Press release 2-2-2-11:
http://hugin.info/132850/R/1484617/419898.pdf
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Beter Bed Holding NV via Thomson Reuters ONE
[HUG#1484617]
Unternehmensinformation / Kurzprofil:
Datum: 02.02.2011 - 14:00 Uhr
Sprache: Deutsch
News-ID 50978
Anzahl Zeichen: 5459
contact information:
Town:
Uden
Kategorie:
Business News
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"wehkamp.nl and Beter Bed form strategic alliance"
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