Ericsson's 10 hot consumer trends for 2017: AI and virtual reality
(Thomson Reuters ONE) -
* Consumers expect artificial intelligence (AI) to move from assistants to
managers
* Virtual reality will be indistinguishable from physical reality in only
three years
* More than a third of respondents believe digital privacy no longer exists
Taking a look into the future, Ericsson (NASDAQ: ERIC) ConsumerLab presents the
sixth edition of its annual trend report The 10 Hot Consumer Trends for 2017 and
beyond.
AI is an important theme this year and consumers see it playing a much more
prominent role than before - both in society and at work. In fact, 35 percent of
advanced internet users want an AI advisor at work, and one in four would like
an AI as their manager.
These are the 10 trends for 2017 and beyond:
1. AI Everywhere: 35 percent of advanced internet users want an AI advisor at
work, and one in four would like an AI as their manager. At the same time,
almost half are concerned that AI robots will soon make a lot of people lose
their jobs.
2. Setting the Pace for Internet of Things: Consumers are increasingly using
automated applications, encouraging IoT adoption. Two in five believe
smartphones will learn their habits and perform activities on their behalf
automatically.
3. Pedestrians Drive Autonomous Cars: Car drivers may not exist in the future.
One in four pedestrians would feel safer crossing a street if all cars were
autonomous, and 65 percent of them would prefer to have an autonomous car.
4. Merged Reality: Almost four out of five virtual reality users believe VR will
be indistinguishable from reality in only three years. Half of respondents are
already interested in gloves or shoes that allow you to interact with virtual
objects.
5. Bodies Out of Sync: As autonomous cars become reality, car sickness issues
will increase, and three in ten foresee needing sickness pills. One in three
also want motion sickness pills for use with virtual and augmented reality
technology.
6. The Smart Device Safety Paradox: More than half already use emergency alarms,
tracking or notifications on their smartphones. Of those who say their
smartphone makes them feel safer, three in five say they take more risks because
they rely on their phone.
7. Social Silos: Today, people willingly turn their social networks into silos.
One in three says social networks are their main source of news. And more than
one in four value their contacts' opinions more than politicians' viewpoints.
8. Augmented Personal Reality: Over half of people would like to use augmented
reality glasses to illuminate dark surroundings and highlight dangers. More than
one in three would also like to edit out disturbing elements around them.
9. The Privacy Divide: Two in five advanced internet users want to use only
encrypted services, but people are divided. Almost half would like to have just
reasonably good privacy across all services, and more than one out of three
believes privacy no longer exists.
10. Big Tech for All: More than two out of five advanced internet users would
like to get all their products from the biggest five IT companies. Of those,
three in four believe this will happen only five years from now.
Reflecting on the rise of virtual reality, Michael Björn, Head of Research,
Ericsson ConsumerLab, says: "Beyond real time, I believe we should be talking
about reality time. In fact, what we call reality becomes ever more personal and
subjective. Consumers not only surround themselves with the like-minded on
social networks, but also are also starting to customize the way they experience
the world with augmented and virtual reality technologies.
"Consumers also want the future to remain fully mobile, implying that demand for
battery-friendly, instant and fast connectivity is set to grow rapidly. In that
sense, reality time means it is time for 5G networks."
The insights in the 10 Hot Consumer Trends for 2017 report are based on Ericsson
ConsumerLab's global research activities over more than 20 years, as well as
data points from an online survey of advanced internet users in 14 major cities
across the world, performed in October 2016. Although the study only represents
27 million citizens, their early adopter profile makes them important to
understand when exploring future trends.
NOTES TO EDITORS
Report: 10 Hot Consumer Trends for 2017
Video
Infograph
Presentation
For media kits, backgrounders and high-resolution photos, please visit
www.ericsson.com/press
Ericsson is the driving force behind the Networked Society - a world leader in
communications technology and services. Our long-term relationships with every
major telecom operator in the world allow people, business and society to
fulfill their potential and create a more sustainable future.
Our services, software and infrastructure - especially in mobility, broadband
and the cloud - are enabling the telecom industry and other sectors to do better
business, increase efficiency, improve the user experience and capture new
opportunities.
With approximately 115,000 professionals and customers in 180 countries, we
combine global scale with technology and services leadership. We support
networks that connect more than 2.5 billion subscribers. Forty percent of the
world's mobile traffic is carried over Ericsson networks. And our investments in
research and development ensure that our solutions - and our customers - stay in
front.
Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales
in 2015 were SEK 246.9 billion (USD 29.4 billion). Ericsson is listed on NASDAQ
OMX stock exchange in Stockholm and the NASDAQ in New York.
www.ericsson.com
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FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail: media.relations(at)ericsson.com
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E-mail: investor.relations(at)ericsson.com
Report 10 Hot Consumer Trends 2017:
http://hugin.info/1061/R/2061930/773454.pdf
Press Release 10 Hot Consumer Trends 2017:
http://hugin.info/1061/R/2061930/773453.pdf
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Ericsson via GlobeNewswire
Unternehmensinformation / Kurzprofil:
Datum: 06.12.2016 - 09:00 Uhr
Sprache: Deutsch
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