Ericsson enables Idea's Online Application Store
(Thomson Reuters ONE) -
* Idea Cellular to launch its Online Application Store based on Ericsson's
eStore solution
* 84 million Idea customers will enjoy 30,000 applications suited to most
handsets and wallets
* Idea to introduce new services using Ericsson's Software as a Service
business model
Idea Cellular, India's third-largest mobile operator in revenue terms and with
over 84 million subscribers, is about to launch its Online Application Store
based on Ericsson's (NASDAQ:ERIC) eStore solution. Using Ericsson's business
model that features Software as a Service, Idea will be able to set up a
successful business in the mobile application market and easily introduce new
services to their subscribers. The ecosystem between Idea and Ericsson will
support a developer community, thereby bringing richer, more relevant and better
applications and games to the subscribers.
The application store will give Idea's customers a superior user interface,
transparent and affordable pricing, and all of Idea's 2G and 3G subscribers
using mobile handsets that support web browsing will be able to choose from more
than 30,000 applications - both free and paid.
Ambrish Jain, Director, Operations, Idea Cellular, says: "The application store
will offer a rich mobile experience through a combination of both web and mobile
platforms. We are delighted to partner with Ericsson to develop the platform on
the latest technology and content that will bring the best and relevant
experience in mobile entertainment and information for over 84 million Idea
subscribers in India. The store will also offer 3G applications when we launch
our 3G services."
The Ericsson ConsumerLab report "India Country Study 2010" highlights the trend
towards changes in mobile phone usage patterns among Indian subscribers. They
are increasingly using their mobile phone for functions beyond voice and SMS.
Data-intensive services such as games, multimedia download and entertainment
applications are the favorites among consumers and the best revenue-producing
opportunities.
Gowton Achaibar, Head of Region India, Ericsson, says: "Through our eStore
solution and the model for Software as a Service, Ericsson brings together
telecom operators, application developers and consumers. Allowing our Business
Operations team to manage all relations and contracts and taking advantage of
our existing partnerships with content aggregators and application developers,
Idea is gaining a great business opportunity in the mobile application market."
Under the contract, Ericsson is responsible for the complete end-to-end service
management including technical operations, content eco-system partner
management, testing and usability as well as business operations.
Notes to editors:
For more information on eStore, please visit the eStore website demo at
http://thebrand.estore.ericsson.com
Press backgrounder - Consumer and Business Applications
http://www.ericsson.com/ericsson/press/facts_figures/doc/consumer_and_business_a
pplications_september_2009.pdf
About Ericsson eStore
http://www.ericsson.com/article/estore_20100204125530
Press Releases
Ericsson wins push e-mail contract with Idea Cellular in India
http://www.ericsson.com/news/1003621
Ericsson joins the wholesale application community
http://www.ericsson.com/news/101018_wholesale_application_community_244218599_c
Ericsson is the world's leading provider of technology and services to telecom
operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and
provides support for networks with over 2 billion subscribers and has the
leading position in managed services. The company's portfolio comprises mobile
and fixed network infrastructure, telecom services, software, broadband and
multimedia solutions for operators, enterprises and the media industry. The Sony
Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich
personal mobile devices.
Ericsson is advancing its vision of being the "prime driver in an all-
communicating world" through innovation, technology, and sustainable business
solutions. Working in 175 countries, more than 90,000 employees generated
revenue of SEK 203.3 billion (USD 28.2 billion) in 2010. Founded in 1876 with
the headquarters in Stockholm, Sweden, Ericsson is listed on NASDAQ OMX,
Stockholm and NASDAQ New York.
www.ericsson.com
www.twitter.com/ericssonpress
www.facebook.com/technologyforgood
www.youtube.com/ericssonpress
FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail:media.relations(at)ericsson.com
Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:investor.relations(at)ericsson.com
About Idea Cellular Ltd
Using the latest technology, Idea Cellular provides world class service delivery
through the most extensive network of customer touch points. Idea is listed on
the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.
Idea Cellular is an Aditya Birla Group Company, India's first truly
multinational corporation. The group operates in 26 countries, with over
130,600 employees belonging to 40 nationalities. More information on the company
is available at: www.ideacellular.com and on the group at: www.adityabirla.com.
Press release in PDF:
http://hugin.info/1061/R/1486705/421966.pdf
Gowton Achaibar, Head of Region India, Ericsson:
http://hugin.info/1061/R/1486705/421970.jpg
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Ericsson via Thomson Reuters ONE
[HUG#1486705]
Unternehmensinformation / Kurzprofil:
Datum: 09.02.2011 - 08:01 Uhr
Sprache: Deutsch
News-ID 51244
Anzahl Zeichen: 6730
contact information:
Town:
STOCKHOLM
Kategorie:
Business News
Diese Pressemitteilung wurde bisher 183 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Ericsson enables Idea's Online Application Store"
steht unter der journalistisch-redaktionellen Verantwortung von
Ericsson (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
