América Móvil makes mobile ads personal
(Thomson Reuters ONE) -
* América Móvil to deliver targeted ads based on consumer preferences
* Research shows that consumers are positive about receiving offers and
promotions from brands on their mobile phones
* Leading mobile operator in Latin America is introducing an end-to-end mobile
advertising solution provided by Ericsson
América Móvil subscribers will be able to get advertisements tailored to their
interests through their mobile devices. The leading mobile operator in Latin
America is introducing an end-to-end mobile advertising solution provided by
Ericsson (NASDAQ: ERIC). Ericsson will also manage the solution and interfaces
with all players in the advertising eco-systems.
Research conducted by the Ericsson Consumer Lab in Latin America has shown that
consumers are positive about receiving offers and promotions from brands on
their mobile phones as long as certain hygiene factors are in place. In the
study consumers stated relevance, control and agreement as key requirements
to ensure a positive end-user experience.
Based on the Ericsson Ad Orchestrator platform, the solution will enable América
Móvil to deliver targeted ads based on consumer preferences to individual
network users via various mobile channels. Using campaign management tools and
measurement reports, advertising agencies can easily create and maintain their
advertisement campaigns.
América Móvil is committed to creating opt-in programs in accordance with legal
requirements, giving customers the choice whether or not to receive the ads.
Mobile advertising is a developing medium that is forecast to support new
business models and revenue streams for operators. The Mobile device as the most
personal medium, provide opportunities for these new business models. The
advertising and media industry recognize the mobile device as a prime consumer
touch point and operators play an important role in the eco-system by ensuring
relevance and value for the consumers.
Marco Quatorze, VAS Director for América Móvil, says: "This strategic
partnership between América Móvil and Ericsson meets our need to add relevant
advertisements to services for our subscribers. It is crucial that our customers
have the choice of opting in to this type of program. Our vision is to make
advertisers' media spending more efficient and deliver relevant offers to
consumers based on their wants and interests. Ericsson is a crucial partner in
realizing this vision, and is willing to help us shape this developing market."
Jan Wäreby, Senior Vice President and Head of Sales & Marketing, Ericsson, says:
"Mobile advertising is a growing segment and this collaboration is a way to
utilize the telecoms strengths. At the same time explore new opportunities
through new business models and supports service providers to deliver new
revenue steams."
NOTES TO EDITORS:
Ericsson multimedia content is available at the broadcast room:
www.ericsson.com/broadcast_room
Ericsson is the world's leading provider of technology and services to telecom
operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and
provides support for networks with over 2 billion subscribers and has the
leading position in managed services. The company's portfolio comprises mobile
and fixed network infrastructure, telecom services, software, broadband and
multimedia solutions for operators, enterprises and the media industry. The Sony
Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich
personal mobile devices.
Ericsson is advancing its vision of being the "prime driver in an all-
communicating world" through innovation, technology, and sustainable business
solutions. Working in 175 countries, more than 90,000 employees generated
revenue of SEK 203.3 billion (USD 28.2 billion) in 2010. Founded in 1876 with
the headquarters in Stockholm, Sweden, Ericsson is listed on NASDAQ OMX,
Stockholm and NASDAQ New York.
www.ericsson.com
www.twitter.com/ericssonpress
www.facebook.com/technologyforgood
www.youtube.com/ericssonpress
FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail:media.relations(at)ericsson.com
Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:investor.relations(at)ericsson.com
About América Móvil
America Movil [NYSE: AMX] [NASDAQ: AMOV] [BMV: AMX] is the leading provider of
wireless services in Latin America with operations in 18 countries in the
Americas and the Caribbean. As of December 31, 2010, it had over 225 million
wireless subscribers and 51 million fixed RGUs. For more information:
www.americamovil.com
América Móvil makes mobile ads personal:
http://hugin.info/1061/R/1488985/424340.pdf
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Source: Ericsson via Thomson Reuters ONE
[HUG#1488985]
Unternehmensinformation / Kurzprofil:
Datum: 15.02.2011 - 11:01 Uhr
Sprache: Deutsch
News-ID 51484
Anzahl Zeichen: 5843
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