Saatchi & Saatchi wins HSBC global brand account
(Thomson Reuters ONE) -
Saatchi & Saatchi London
40 Chancery Lane
London WC2A 1JA
Press Release
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Under Strict Embargo Until: Date:
For immediate release 26(th) January 2017
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Saatchi & Saatchi wins HSBC global brand account
Saatchi & Saatchi has replaced JWT as the lead agency on HSBC's global brand
advertising account following a competitive pitch.
The agency will now develop and launch a new brand positioning for the business,
which will be rolled out in multichannel communications across the world,
including HSBC's iconic global airports portfolio.
Saatchi & Saatchi London led a Publicis Communications team for the win,
bringing in capabilities from across Publicis Groupe agencies including
DigitasLBi and MSL Group. Specialists from across the Groupe will now sit
together as an integrated team on the business, based in the new Saatchi &
Saatchi offices at 40 Chancery Lane.
Saatchi & Saatchi has been on the HSBC advertising roster since 2012, when it
was appointed to the HSBC Premier and Sponsorship accounts, before adding
responsibility for HSBC's Jade, Asset Management and Insurance briefs.
Magnus Djaba, Global President of Saatchi & Saatchi and CEO of Saatchi & Saatchi
London, said: "HSBC is at the forefront of change in the fast moving financial
services sector and we are delighted and proud to have been chosen to help them
deliver that message to global consumers."
ENDS
About Saatchi & Saatchi (SSF Group)
Saatchi & Saatchi London is known for its strength in creating Loyalty Beyond
Reason for its clients' brands, creating powerful and profitable relationships
by improving the quality and quantity of conversations that take place about
these brands. Saatchi & Saatchi's clients include Asda, EE, Kerry Foods, HSBC,
Procter & Gamble, Toyota and Visa.
The Saatchi & Saatchi network has 130 offices in 70 countries and 6,500
employees. Saatchi & Saatchi London is part of the SSF Group, a mini group
within the Publicis Groupe that unites Saatchi & Saatchi and Fallon. For more
information, visit www.saatchi.co.uk.
Press Contact:
Georgia Wright
PR Director - London and International
Mobile: +44 7932 764 557
georgia.wright(at)saatchi.co.uk
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Publicis Groupe via GlobeNewswire
Unternehmensinformation / Kurzprofil:
Datum: 26.01.2017 - 09:00 Uhr
Sprache: Deutsch
News-ID 520063
Anzahl Zeichen: 3536
contact information:
Town:
Paris
Kategorie:
Business News
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