Aeroflot named world's strongest airline brand
(Thomson Reuters ONE) -
Moscow, 14 February - Aeroflot has been named the world's strongest airline
brand by Brand Finance, the world's leading independent branded business
valuation and strategy consultancy.
Vitaly Saveliev, CEO of Aeroflot, said: "Aeroflot is honoured to be named the
world's strongest airline brand. This recognition reflects not just our 93-year
legacy as the No.1 air carrier in the world's biggest country, but also our
best-in-class service offering on domestic and international routes, the
youngest fleet of any major carrier globally, and of course our marketing
efforts.
"Our current focus is on digitising Aeroflot - whether the customer experience
or the behind-the-scenes management of logistics. As we continue to deliver on
these goals and others, we are confident that the Aeroflot brand will grow ever
stronger and both passengers and the industry will continue to recognise it as
synonymous with excellence."
Celebrating its 94th year of operations in 2017, Aeroflot is one of the oldest
airlines globally and one of Russia's best-known and most-loved brands. Thanks
to a relentless focus on customer service and efforts to leverage the latest
technology, Aeroflot today ranks among the premium airlines in Europe according
to a wide range of industry awards and passenger ratings. Aeroflot is continuing
to strengthen its international offering to customers, with convenient service
between destinations in Europe and Asia via its modern hub at Moscow's
Sheremetyevo airport.
Brand Finance's Brand Strength Index (BSI) measures the impact the brand has on
the company's commercial and operating activities, thereby acting as a measure
of the effectiveness of the company's marketing activities. It looks at
marketing investment, brand equity (the goodwill accumulated with customers,
staff and other stakeholders) and finally the impact of those on business
performance based on about thirty factors including data points such as fleet
size, average age of fleet, safety measures, number of employees, investments
made by the company, financial and operating results, client loyalty as well as
key industry ratings from Skytrax, IATA, Bloomberg, etc.
About Aeroflot
Aeroflot is Russia's flagship carrier, a proud member of the SkyTeam global
airline alliance. Aeroflot and its partners serve 1,062 destinations in 177
countries worldwide. In 2016, Aeroflot carried 29 million passengers (43.4
million passengers as Aeroflot Group including subsidiaries).
In 2016 Aeroflot became the first Russian airline to be awarded Four Star
Airline status by Skytrax in recognition of the high-quality of its customer
service, and was also named Best Airline in Eastern Europe for the fifth time at
the Skytrax World Airline Awards.
Aeroflot operates one of the youngest fleets in the world with 190 aircraft.
Aeroflot is based in Moscow, at Sheremetyevo International Airport.
Aeroflot is among the global leaders in aviation safety, with a European
Community Safety Assessment of Foreign Aircraft (SAFA) Index, the main globally
recognized safety parameter, comparable to global peers.
The first Russian carrier to enter the IATA Operational Safety Audit (IOSA)
register, renewing its registration for the sixth time in 2015, Aeroflot has
successfully passed the IATA Safety Audit for Ground Operations (ISAGO) and is
fully ISO 9001:2008, ISO 14001:2004 compliant.
Find out more at www.aeroflot.com
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: AEROFLOT via GlobeNewswire
Unternehmensinformation / Kurzprofil:
Datum: 14.02.2017 - 13:00 Uhr
Sprache: Deutsch
News-ID 524050
Anzahl Zeichen: 4305
contact information:
Town:
Moscow
Kategorie:
Business News
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