Ericsson partners with iQIYI and China Unicom to improve iQiYi video app experience
(Thomson Reuters ONE) -
· iQIYI, China's biggest video streaming app, has teamed up with Ericsson
and China Unicom to optimize mobile network conditions and offer better viewing
experience for its users.
· Ericsson App Experience Optimization Solution will increase on-app time
and user engagement for iQIYI app via China Unicom's 3G and 4G networks
Ericsson (NASDAQ: ERIC) announced today that it has been collaborating with
China's leading video streaming service provider iQIYI and major
telecommunication operator China Unicom to provide better app experiences for
iQIYI' s users.
Founded in April 2010, iQIYI is the largest internet and mobile video service
provider in China. Latest statistics show that as many as 470 million devices
used the iQIYI App during the month of November 2016, making it the most-used
video streaming app in China market. Meanwhile, iQIYI also offers entertainment
and lifestyle services ranging from reading, gaming, social network, to movie
ticketing, live streaming, and e-commerce business.
As part of the efforts to bring more audience for iQIYI, mobile network
operators need to deliver connectivity optimized for app users. This means
meeting demands of the continually evolving ecosystem of apps. To that end,
Ericsson and iQIYI provide a testing and optimization methodology aimed at
continually boosting network performance through its App Experience Optimization
solution.
Below graph shows excellent video app coverage in China Unicom network.
From the network side, iQIYI is leading video experience in China major video
service providers.
China Unicom is also leading video experience benchmarking based on Ericsson'
global database.
Kent Liu, vice president of iQIYI's Technology and Products Center, says: "Our
technology team has always been working hard to provide premium experience for
everyone that uses our applications. That's why we are joining hands with
operators like China Unicom to make sure that all functions of our applications
can work well via the mobile network. Ericsson's Application Experience
Optimization service has definitely helped us achieve this goal."
Wang Rui, deputy head of O&M department in China Unicom, says: " China Unicom's
ingenuity network is committed to continuously improve the network user
experience. The App Experience Optimization technology enables us to effectively
improve video performance and provide a better user experience for our
customers."
The collaboration with iQIYI is the latest project for the Ericsson App
Experience Optimization solution, which has previously worked with key industry
players such as Facebook and WeChat..
Ericsson provides partners with a clear picture of the local app experience,
correlated with network-related KPIs such as time to connect, time to content,
and video freeze rate. These points can then be acted upon to optimize and
enhance the end user experience.
Bradley Mead, Head of Managed Services and Network Design and Optimization,
Network Services at Ericsson says: "Video service is becoming a crucial part of
the overall mobile broadband experience for operators. Both iQiYi and China
Unicom are eager to deliver the best video performance to their customers which
is where Ericsson will help achieve this goal through our overall systematic
approach to optimization and global competence."
Ericsson and iQIYI are testing user interactions triggered from iQIYI accounts,
which are then measured on different mobile devices in central Beijing. The
results will provide insight on how to optimize China Unicom's network and
servers, as well as in the iQIYI app. Soon, iQIYI users on China Unicom networks
will have connectivity optimized for their needs, which will result in increased
on-app time and user engagement.
NOTES TO EDITORS
Ericsson at Mobile World Congress 2017
Anything can happen on the digital frontier, a promising but undiscovered
future. From February 27 to March 2 in Barcelona, Spain, Ericsson is
demonstrating a collaborative approach and innovative solutions to succeed in
this arena.
With our customers and partners, we work across industries, physical boundaries
and perceived limitations. Join us in Hall 2 or online during MWC 2017 and
engage in conversations and demonstrations about our favorite things: 5G;
platforms and services for IT and Cloud, Networks and TV & Media; connected
solutions for industries; the Internet of Things; and partnering for success.
See you there!
About China Unicom
China Unicom, a state-owned telecom operator founded in 2009, began as a
wireless paging and GSM mobile operator. China Unicom now offers a range of
services in mainland China, including a national GSM mobile network, data
communication, internet services, and IP telephony. Today, China Unicom the
second largest mobile service provider in China, and the world's fourth largest
provider by subscriber base.
About iQIYI
Founded in April 2010, iQIYI, is the largest internet and mobile video service
provider in China. As an independently operated subsidiary of Baidu, the world's
largest Chinese search engine, iQIYI has been dedicated to providing Chinese
users with the best possible online video experience along with entertainment
and lifestyle services ranging from reading, gaming, social network, to movie
ticketing, live streaming, and e-commerce business.
NOTES TO EDITORS MORE INFORMATION AT:
For media kits, backgrounders and high- News Center
resolution photos, please visit
www.ericsson.com/press media.relations(at)ericsson.com
(+46 10 719 6996)
FOLLOW US:
investor.relations(at)ericsson.com
www.twitter.com/ericsson (+46 10 719 00 00)
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www.youtube.com/ericsson
Ericsson is a world leader in communications technology and services with
headquarters in Stockholm, Sweden. Our organization consists of more than
111,000 experts who have provided customers in 180 countries with solutions and
services since 1876.Together we are building a more connected future where
anyone and any industry is empowered to reach their full potential. Net sales in
2016 were SEK 222.6 billion (USD 24.5 billion). Ericsson is listed on NASDAQ OMX
stock exchange in Stockholm and the NASDAQ in New York. Read more
on www.ericsson.com.
Unicom_buffering time:
http://hugin.info/1061/R/2079770/783068.png
iQiYi_graph:
http://hugin.info/1061/R/2079770/783066.png
Ericsson_ChinaUnicom_iQiYi_AEO(Global version)_revA:
http://hugin.info/1061/R/2079770/783101.pdf
iQiYi_video experience:
http://hugin.info/1061/R/2079770/783067.png
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Ericsson via GlobeNewswire
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Datum: 20.02.2017 - 08:00 Uhr
Sprache: Deutsch
News-ID 525151
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