Telenor to offer new mobile subscriptions
(Thomson Reuters ONE) -
(Fornebu, 24 March 2011) Based on results from a comprehensive survey on what
mobile users want out of a mobile subscription, Telenor is changing its mobile
subscription offering. The answer is that mobile users want a good offer on
mobile phones combined with low and predictable prices on subscriptions. They
are also interested in coverage that provides the maximum user experience.
Telenor's radical change to its subscription offering starts 11 April. This will
see the start of sales at around 1,500 mobile dealers countrywide. From now on
Norwegian mobile customers will only have two options to choose between,
Komplett and Prat. In this way Telenor is simplifying and improving its mobile
subscriptions.
Svein Henning Kirkeng, Director of Consumer Markets in Telenor, emphasizes that
Telenor shall give customers the best mobile experience the market has to offer,
and that the growth in mobile Internet usage places major demands on mobile
operators.
"Telenor gives people the best user experience when it comes to mobile surfing
in Norway; this is documented by independent tests carried out in various media.
With our new subscriptions you not only enjoy Telenor's superb coverage, but
also simple and reasonably priced subscriptions with good promotions on mobile
phones for surfing. Telenor is now coming out with the most attractive mobile
packages on the market," says Kirkeng.
All additional services, such as the popular FriFamilie, can be combined with
the new subscriptions.
The customer decides
Komplett and Prat are offered with various packages that cover the needs of
everyone. In an effort to make this adaptation a success, Telenor asked 3,000
people what they wanted out of a mobile. The new mobile subscriptions come as a
direct answer to these wishes. Key feedback:
* For the first time in Norwegian mobile history people are saying that
surfing using a mobile phone is more important than sending text messages
(SMS).
* For the first time in Norwegian mobile history, people are voicing in unison
that they want a fixed monthly price that includes as much as possible. This
is because people want to keep things simple and predictable.
* Yet again in Norwegian mobile history, people are giving clear responses
that, when they are in the market for a subscription, they prefer good
offers on mobile phones too.
* The paradigm shift we are now experiencing in the mobile world places great
demands on operators. When people are increasingly using mobile phones for a
diverse range of network services, they demand network access and a good
user experience at all times anywhere they go. Coverage and quality take on
a new meaning entirely.
Great value included
Choosing the name Komplett is, according to Telenor, quite obvious since the
package contains nearly everything:
* Good offers on mobiles for surfing.
* Everything you need in terms of talk time, SMS and data.
* FriFamilie offers unlimited minutes, SMS and MMS to family members.
* Telenor's test winning mobile network.
"With Komplett Telenor is providing Norway's best total solution in terms of
mobile subscriptions. Everything is included here; talk time, SMS and data - and
the customer gets a great price on a new mobile phone too. The total value of
the subscription is actually higher than the monthly price," says Svein Henning
Kirkeng.
Komplett comes in Small, Medium, Large, Extra Large - and Control. Since the
mobile user is getting a large package at a fixed price, there is great value
included. Telenor will make this value known to customers, because the company
wants to show everyone how big a price reduction the subscriptions represent as
well as how much value is included in the subscriptions.
Reasonable packages for the windbags too
For those customers most interested in calling with a mobile, Telenor is
offering Prat. Prat offers good call prices and predictable customised use.
Varieties of Prat are named for how much talk time is included: Prat 100, Prat
400 and Prat 1200. Here too the customer gets very attractive prices on a new
mobile phone - and again, FriFamilie and Telenor's superb coverage are included.
Out with the old, in with the new
Sales of all current subscriptions ceases on Monday, 11 April 2011, and sales of
Komplett and Prat starts the same day. Telenor will not be automatically moving
customers from the old subscriptions to the new ones but it will be simple to
change subscriptions.
"Our existing customers will be informed and guided by us via the Internet, e-
mail and SMS, so that they can familiarize themselves with our new reasonably
priced offers at a relaxed pace, and choose the package that best suits them,
says Kirkeng. He points out that whether they go over to the new subscriptions
or keep their existing ones is entirely up to the customer.
In closing Svein Henning Kirkeng points out that although Telenor is going the
extra mile to fulfil wishes for reasonably priced mobiles for surfing, the
company will still offer good package prices to those who want to keep their old
mobiles, yet still benefit from Komplett or Prat.
For further information, please contact:
Anders Krokan, Information Manager at Telenor,anders.krokan(at)telenor.com, tel.: +
47 952 09 037
Please click on the link below to see complete information about prices on
subscriptions:
Prices:
http://hugin.info/130231/R/1498181/435060.pdf
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(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Telenor via Thomson Reuters ONE
[HUG#1498181]
Unternehmensinformation / Kurzprofil:
Datum: 24.03.2011 - 10:59 Uhr
Sprache: Deutsch
News-ID 52766
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