Absolute Digital Media Reviews Digital Marketing Strategies For The Finance Sector
(Thomson Reuters ONE) -
CHELMSFORD, United Kingdom, March 06, 2017 (GLOBE NEWSWIRE) -- Consumer
behaviours and new marketing innovations are quickly changing the future of the
Financial Services sector and with a number of trends set to be implemented
throughout this year, Absolute Digital Media are taking a close look at the new
strategies they can implement for their clients to help improve their client's
conversions, user experience and more.
One of the things that Absolute Digital Media will be looking at is the focus on
micro interactions. With the focus on mobile search indexing this year, micro
interactions are becoming a bigger part of UX design. This can help to make
data, charts and touch points feel a lot more creative, keeping the user's
attention when dealing with dry or confusing numbers and stats.
CEO, Ben Austin, said: "The financial services sector can be one of the most
competitive industries when it comes to digital marketing, and it is important
that they keep up with the demands of their consumers in order to enhance their
brand and retain customer loyalty."
Another consideration that Absolute Digital Media will be looking at when it
comes to their clients in the financial services sector, is the emergence of new
technologies such as Blockchain technology. Blockchain technology is looking to
very quickly transform the finance sector, with improvements set to be
implemented by increasing efficiency and security, and helping to reduce overall
costs.
Santander issued a report back in 2015, estimating that blockchain had the
potential to "reduce banks' infrastructure costs by around US$15 - 20 billion
per annum by 2022."
A further look at social media and how their clients in the financial services
sector can use it has also shown Absolute Digital Media a new avenue for
improvement and innovation. With a number of social media strategies set to be
implemented this year, the finance sector will be needing to capitalise on this
new form of one-to-one customer service in order to ensure their customers
remain loyal.
Absolute Digital Media are a full service digital marketing company who
specialise in offering a range of services including SEO, PPC, social media,
content marketing and more. By combining market intelligence, creativity and a
team of experts, Absolute Digital Media deliver some of the most efficient
results for their clients in the financial services sector and across a range of
other industries on a local, national and international level.
Contact Info:
Email: b.austin(at)absolutedigitalmedia.com
Tel: +44 1245 287 864
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Absolute Digital Media via GlobeNewswire
Datum: 06.03.2017 - 16:00 Uhr
Sprache: Deutsch
News-ID 528416
Anzahl Zeichen: 3272
contact information:
Town:
Chelmsford
Kategorie:
Business News
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