New idate survey on reports-reearch.com: Enterprise mobile offering - a 33 billion market
This report takes stock of the current state of enterprise mobile voice and data services. It presents a number of indicators on the integration of mobile in business (take-up, consumption, budgets, planning, etc.). Lastly, the report offers a current and medium-term assessment of the enterprise mobile services markets.
(firmenpresse) - By conducting a detailed analysis of the catalogue of business services marketed by eleven European operators in the five largest European countries, it picks out the underlying market trends in network strategy: 3G+, Wi-Fi, handsets, wVoIP… and range of services: segmentation, content, formats, billing modes… It then presents a number of indicators on the integration of mobile in business (take-up, consumption, budgets, planning, etc.). Lastly, the report offers a current and medium-term assessment of the enterprise mobile services markets.
Enterprise mobile base: take-up still on the increase, with 3G handsets gradually nudging their way in, due mainly to operators voluntarily opt-ing to subsidise such devices The current mobile take-up rate per employee (around 25%) is likely to continue rising and by 2011, the enterprise mobile base in Western Europe should reach 60 million units, against an existing base of 50 million.
The catalogues of business services marketed by operators are enhancing the rise of on
- site FMC offers ((at)office, UMA on Wi-Fi/GSM handsets and integrated IPBX),
- solutions designed for "prosumers" (preferential rates in the evenings and at week-ends +
entertainment)
- and push-email services, which form the flagship application for mobile broadband.
Operator segmentation strategies shifting towards "usage centric" offer formats
Alongside traditional segmentation based on the size of company or mobile fleet, cellular operators are now aligning their offers to business subscribers by looking at usage profiles. More recent commercial launches are markedly targeting "prosum-ers" (whose private and professional use of the mobile its most responsive to eve-ning/weekend flat rates and entertainment options),
“on-site users" (offering a range of flat-rate FMC solutions for on-site use), "intensive data users"
(with rate plans offering higher and higher traffic volumes, usually unmetered), and "occasional users"
(whom operators are trying to convert with as-you-go solutions, addressing the irregular
consumption habits of this target).
With falling voice ARPU, compounded by more fixed-mobile-IP convergence offers, data (mainly messaging) has become a growth outlet for the enterprise mobile market, although the pace is likely to slacken off. The market should thus grow from 30 billion EUR at end-2006 to 33 billion EUR in 2011.
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Unternehmensinformation / Kurzprofil:
dynamic technologies GmbH in Cologne, Germany, is the operating company of markt-studie.de, reports-research.com and estudio-mercado.es.. Since its foundation in 2002 markt-studie.de has been evolving into the leading online portal for market surveys and market research in German speaking areas. There, user have the choice between approx 13000 market surveys from more than 200 European providers. the portal also offers an free of charge research service.
dynamic technologies GmbH, Cologne
Siegburger Str. 233
50679 Köln
Manuel Bravo Sanchez
Tel +49-221-690 688 55
Fax +49-221-690 688 56
presse(at)markt-studie.de
Datum: 06.02.2008 - 17:53 Uhr
Sprache: Deutsch
News-ID 533
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contact information:
Contact person: Manuel Bravo Sanchez
Town:
Cologne
Phone: 0221 - 690688 55
Kategorie:
Telecommunication
Typ of Press Release: Product
type of sending: send
Date of sending: 07.02.2008
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