SMSC Launches its First TrueAuto(tm) Ethernet Transceiver
New Chip Shortens Car Repair Times with Reliable, High-
Speed Automotive Interface
(firmenpresse) -
Hauppauge, NY, August 27, 2009 - SMSC (NASDAQ:
SMSC), a leading semiconductor company that provides
Smart Mixed-Signal Connectivity(tm) solutions, today
launched the LAN88710 MII/RMII 10/100 Ethernet
Transceiver, its second TrueAuto(tm) Ethernet solution. This
device is designed specifically to meet the high reliability
standards required by automotive applications such as on-
board diagnostics or fast software download interfaces for
central gateway and telematics modules, navigation
systems, radio head units and connectivity devices. The
LAN88710 transceiver offers increased access speed for
diagnostics and software downloads over traditionally
slower speed interfaces typically used to connect to the
vehicle today. When used within today's complex vehicle
electrical systems, which are packed full with user content,
the LAN88710 transceiver can help diagnose issues faster
and lower software maintenance time so repairs are
completed more quickly and cost less.
The TrueAuto LAN88710 transceiver has been specifically
designed, validated, qualified, characterized and
manufactured for the high reliability requirements of the
car. The device provides a simple, digital interface via the
MII standard (IEEE 802.3u) to a typical MAC layer
integrated within an embedded microcontroller. Built into
an embedded device within the car, the chip can function
as a network branch to the outside world, connecting the car
to a personal computer, diagnostic tool or to a complex
Ethernet network in the repair shop.
The size of embedded program and data memories in
today's modern cars is growing rapidly. For example, the
newly released BMW 7 Series has more than one Gbyte of
memory while the previous model had just short of 100
Mbytes of memory. While repair shops usually diagnose
and fix problems, they also have the ability to update the
software and data embedded in various control devices
inside the car. Access into the car to obtain this valuable
information is through the On Board Diagnostics (OBD)
connector. This standardized connector today not only
provides a slow communication interface but updating
software through this interface can takes hours, which
significantly increases both repair times and cost. As a
result, many car companies are working on an upgrade of
the OBD connector to provide the car with a high-
performance data interface for diagnostics and software
downloads - Ethernet. The initiative is expected to lead to
a new ISO/SAE standard that mandates this interface as
part of the OBD connector.
Ethernet is a widely used networking technology in the
repair shop IT infrastructure. Its broad proliferation, high-
bandwidth and optimized communication for bursts or
packets of information make it also an excellent
connectivity solution to the automobile. It can connect the
external Ethernet-based infrastructure of the repair shop to
a vehicle in a repair bay to then move large amounts of
diagnostic information and software data seamlessly
between the two.
"Transferring data between the diagnostics bay and the car
is time consuming and often spotty when using today's
traditional diagnostics interface," said Dr. Christian Thiel,
Vice President and General Manager of SMSC's
Automotive Information Systems group. "SMSC's
automotive Ethernet transceiver delivers high data speed at
the reliability grade that our automotive customers expect."
Key Features of the LAN88710
- Designed specifically for automotive applications
- Single-Chip Ethernet Physical Layer Transceiver (PHY)
- Comprehensive flexPWR(r) Technology
- Flexible Power Management Architecture
- Power savings of up to 40 percent compared to other
similar devices
- LVCMOS Variable I/O voltage range: +1.6V to +3.6V
- Integrated 1.2V regulator with disable feature
- HP Auto-MDIX support
- Small footprint 32 pin QFN lead-free RoHS compliant
package (5 x 5 x 0.9mm height)
Availability
Samples of the LAN88710 are available today.
IMAGES and FURTHER INFORMATION:
PREVIEW: http://www.hueggenberg.com/en/news/news-
SMSC-10- LAN88710.htm
IMAGE: The LAN88710 MII/RMII 10/100 Ethernet
Transceiver, SMSC's second TrueAuto(tm) Ethernet
solution, is designed specifically to meet the high reliability
standards required by automotive applications such as on-
board diagnostics or fast software download interfaces for
central gateway and telematics modules, navigation
systems, radio head units and connectivity devices.
DOWNLOAD: http://www.hueggenberg.com/images/SMSC/
SMSC-10-LAN88710-TrueAuto.tif (3.2 MB)
SMSC Newsletter: The SMSC newsletter presents
highlights.
DOWNLOAD: http://www.smsc-ais.com/AIS/download.php?
id=400&filename=Newsletter_I-2009.pdf (Download PDF, 1
MB)
About TrueAuto
tive quality process. It has proven its capability to deliver
leading edge quality and services to fulfill the needs of
even the most demanding automotive customers. If
integrated circuits ("ICs") that have been designed for
consumer applications are intended for use in automotive
applications, they are usually qualified according to the
Automotive Electronics Council's (AEC-Q100) qualification
requirements. AEC-Q100 however, just covers minimum
common requirements for the qualification of an
automotive IC. Many car companies and tier one
automotive suppliers require extensive additional
qualification tests, as AEC-Q100 alone does not lead to the
ultra low defect rates that they require. In addition, AEC-
Q100 primarily focuses on the qualification phase of the
product cycle of an IC. Other phases such as the design and
production of the IC, customer support and the handling
and investigation of returns are not covered in detail. In
order to reach the automotive goal of near zero defect
rates, all phases of the IC product cycle need to be
addressed thoroughly.
TrueAuto is SMSC's proven total approach to true
automotive-grade quality. TrueAuto robustness begins with
SMSC's design for reliability techniques within the silicon
IC itself. Automotive-grade excellence and testability are
designed into the IC. The IC is fully characterized over
many operating parameters to prove the quality of the
design under various conditions. Also, product qualification
is focused on the most demanding customer expectations. It
meets or exceeds automotive reliability standards and
customer specific requirements. SMSC's TrueAuto approach
goes far beyond the stress tests prescribed by the AEC-Q100
specifications. In addition, extensive technologies and
processes, such as enhanced monitors are used in
fabrication of TrueAuto products in order to continuously
drive improvements in accordance with SMSC's zero
Defects per Million (DPM) goals.
SMSC is headquartered in New York and has offices and
research facilities in North America, Asia and Europe.
Additional information is available at http://www.smsc.com.
About SMSC
SMSC is a leading developer of Smart Mixed-Signal
Connectivity(tm) solutions. SMSC employs a unique
systems level approach that incorporates a broad set of
technologies and intellectual property to deliver
differentiating products to its customers. The company is
focused on delivering connectivity solutions that enable the
proliferation of data in personal computers, automobiles,
portable consumer devices and other applications. SMSC's
feature-rich products drive a number of industry standards
and include USB, MOST(r) automotive networking,
embedded system control and analog solutions, including
thermal management and RightTouch(tm) capacitive
sensing.
Forward Looking Statements
Except for historical information contained herein, the
matters discussed in this announcement are forward-looking
statements about expected future events and financial and
operating results that involve risks and uncertainties. These
uncertainties may cause our actual future results to be
materially different from those discussed in forward-looking
statements. Our risks and uncertainties include the timely
development and market acceptance of new products; the
impact of competitive products and pricing; our ability to
procure capacity from our suppliers and the timely
performance of their obligations, commodity prices, interest
rates and foreign exchange, potential investment losses as
a result of liquidity conditions, the effects of changing
economic and political conditions in the market
domestically and internationally and on our customers; our
relationships with and dependence on customers and
growth rates in the personal computer, consumer electronics
and embedded and automotive markets and within our
sales channel; changes in customer order patterns,
including order cancellations or reduced bookings; the
effects of tariff, import and currency regulation; potential or
actual litigation; and excess or obsolete inventory and
variations in inventory valuation, among others. In addition,
SMSC competes in the semiconductor industry, which has
historically been characterized by intense competition,
rapid technological change, cyclical market patterns, price
erosion and periods of mismatched supply and demand.
Our forward looking statements are qualified in their
entirety by the inherent risks and uncertainties surrounding
future expectations and may not reflect the potential
impact of any future acquisitions, mergers or divestitures.
All forward-looking statements speak only as of the date
hereof and are based upon the information available to
SMSC at this time. Such statements are subject to change,
and the Company does not undertake to update such
statements, except to the extent required under applicable
law and regulation. These and other risks and uncertainties,
including potential liability resulting from pending or future
litigation, are detailed from time to time in the Company's
reports filed with the SEC. Investors are advised to read the
Company's Annual Report on Form 10-K and quarterly
reports on Form 10-Q filed with the Securities and
Exchange Commission, particularly those sections entitled
"Other Factors That May Affect Future Operating Results" or
"Risk Factors" for a more complete discussion of these and
other risks and uncertainties.
SMSC, MOST and flexPWR are registered trademarks and
Smart Mixed-Signal Connectivity, TrueAuto and
RightTouch are trademarks of Standard Microsystems
Corporation.
Media Contact Europe:
SMSC Automotive Information Systems
Rolf Hoffmeyer-Zlotnik
Bannwaldallee 48
76185 Karlsruhe (Germany)
T +49 721 625 37 224
E Rolf.Hoffmeyer-Zlotnik(at)smsc.com
W www.smsc.com
hueggenberg gbr
Mandy Ahlendorf
T +49 8151 55 50 09 11
E presse(at)hueggenberg.com
Datum: 02.09.2009 - 09:37 Uhr
Sprache: Deutsch
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Kategorie:
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Date of sending: 02.09.2009
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